Event Recaps
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Level Up the Planning Process with Marketing Operations at the Center
Event Recaps October 31, 2024In a world where many marketing departments merely reuse last year’s plan, marketing operations teams can bring a fresh perspective. From consistent templates to streamlined communications, data insights and clear governance strategies, marketing operations teams can uplift the entire organization.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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From Discovery to Decision: Measuring Complex Customer Journeys
Event Recaps October 30, 2024Google discussed how to uncover the marketing measurement landscape, how it is shifting, and how to bridge the gap between marketing objectives and outcomes.
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How Pernod Ricard Used Incrementality Experiments to Maximize ROI
Event Recaps October 30, 2024Pernod Ricard and Haus discussed how their two organizations collaborated on an experiment-based measurement model aimed at providing more accurate insights into the performance of activations across online and offline channels.
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Telling the Marketing Performance Story to Skeptics and Non-Marketers
Event Recaps October 30, 2024T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.
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The Art of the Score: How We Are Helping Brands Advertise Nationally and Optimize Locally
Event Recaps October 30, 2024Comscore presented an overview of its new first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally, and at the market-level.
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From Retirement Retail to Age of Possibility — QVC’s Cultural Comeback
Event Recaps October 29, 2024In this presentation, learn how QVC evolved from outdated and out of touch “retirement retail” into a modern shopping network with digital, streaming, and social platforms.
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Meet the Re-Imagineers
Event Recaps October 29, 2024What can we infer about the future from the vanguard of todays adults 50+? In this session, get highlights from ROAR forward's original research about Re-Imagineers, the 1/3 of adults 50+ who demonstrate how significantly the current 50+ population differs from prior generations.
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Adobe Discusses the Uses for Generative AI
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Event Recaps October 25, 2024This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Event Recaps October 25, 2024Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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How One Word Can Improve a Brand
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
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Transformative Impact: Unleashing Brand Power for Global Change
Event Recaps October 25, 2024In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. Explore how ETS leveraged a storied reputation to amplify its social impact.
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Building Blocks of Responsible AI
Event Recaps October 24, 2024During a session at the 2024 ANA Masters of Marketing Conference, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Event Recaps October 24, 2024Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
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Defining the Future of Marketing with AI
Event Recaps October 24, 2024During a session held at the ANA’s 2024 Masters of Marketing Conference, audience members learned the steps they can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond, from Google's Sarah Kennedy.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Event Recaps October 24, 2024Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.
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Making Marketing More Human Through AI
Event Recaps October 24, 2024In this session, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.
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What the Election Means for Marketers
Event Recaps October 24, 2024With Election Day just around the corner, what can marketers learn from political campaigns? This session offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.
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