Event Recaps
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Revolutionizing the Car Buying Experience
Event Recaps November 6, 2024Learn how Sonic Automotive set out to revolutionize the car buying process with its EchoPark Automotive business, making a seamless omnichannel experience so the consumer can drive the process, spend less time in the dealership, and leave a very happy owner.
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SMS Marketing: Blending Content, Engagement, and Revenue
Event Recaps November 6, 2024This session dove into the Carolina Hurricanes' text message strategy, which emphasizes content and responsiveness as much as sales-focused messaging. In the first seven months since launch, the organization has seen a 3:1 ROI via text messaging, branching out from the traditional use of an SMS platform.
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The New Age of Influence: eos’ Creator-Fueled Marketing
Event Recaps November 6, 2024Discover how eos has harnessed the power of creator marketing to redefine beauty and personal care advertising. In this session, explore how the iconic challenger brand has partnered with digital creators to craft authentic, engaging campaigns that resonate with today’s younger consumers.
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The Power of Predictive Intelligence in Shaping the Future of Marketing Performance
Event Recaps November 6, 2024Using AI models to analyze data sets to produce accurate predictive insights on audiences is allowing brands to stay one step ahead of the competition. Resonate CMO Ericka McCoy discussed how Resonate helps brands take advantage of predictive intelligence to increase performance.
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Bring Value to the Forefront to Drive Change Management and Leadership
Event Recaps October 31, 2024To be effective at change management, marketing operations leaders need to be great communicators, accentuating value over all else. If marketing operations can take ownership of the value conversation, they elevate themselves to a significant leadership position within the organization.
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Level Up the Planning Process with Marketing Operations at the Center
Event Recaps October 31, 2024In a world where many marketing departments merely reuse last year’s plan, marketing operations teams can bring a fresh perspective. From consistent templates to streamlined communications, data insights and clear governance strategies, marketing operations teams can uplift the entire organization.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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From Discovery to Decision: Measuring Complex Customer Journeys
Event Recaps October 30, 2024Google discussed how to uncover the marketing measurement landscape, how it is shifting, and how to bridge the gap between marketing objectives and outcomes.
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How Pernod Ricard Used Incrementality Experiments to Maximize ROI
Event Recaps October 30, 2024Pernod Ricard and Haus discussed how their two organizations collaborated on an experiment-based measurement model aimed at providing more accurate insights into the performance of activations across online and offline channels.
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Telling the Marketing Performance Story to Skeptics and Non-Marketers
Event Recaps October 30, 2024T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.
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The Art of the Score: How We Are Helping Brands Advertise Nationally and Optimize Locally
Event Recaps October 30, 2024Comscore presented an overview of its new first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally, and at the market-level.
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From Retirement Retail to Age of Possibility — QVC’s Cultural Comeback
Event Recaps October 29, 2024In this presentation, learn how QVC evolved from outdated and out of touch “retirement retail” into a modern shopping network with digital, streaming, and social platforms.
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Meet the Re-Imagineers
Event Recaps October 29, 2024What can we infer about the future from the vanguard of todays adults 50+? In this session, get highlights from ROAR forward's original research about Re-Imagineers, the 1/3 of adults 50+ who demonstrate how significantly the current 50+ population differs from prior generations.
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Adobe Discusses the Uses for Generative AI
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Event Recaps October 25, 2024This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Event Recaps October 25, 2024Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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How One Word Can Improve a Brand
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
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Transformative Impact: Unleashing Brand Power for Global Change
Event Recaps October 25, 2024In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. Explore how ETS leveraged a storied reputation to amplify its social impact.
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Building Blocks of Responsible AI
Event Recaps October 24, 2024During a session at the 2024 ANA Masters of Marketing Conference, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.
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