Event Recaps
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
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“We’re Putting the Brand Back Together” — Getting the Most out of Brand Partnerships with Artists
Event Recaps November 12, 2024In this session, get a lively discussion on the cutting edge of brand-artist partnerships Our panel will walk through scenarios and what to consider when partnering talent with brands, including leveraging data and technology to boost engagement and ROI from such campaigns.
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An In-House Lawyer's Guide to Consumer Reviews and Testimonials
Event Recaps November 12, 2024A comprehensive examination of the Federal Trade Commission's new rules and guidance regarding consumer reviews and testimonials, focusing on compliance requirements, enforcement trends, and practical implications for marketers. Speakers explored key provisions of the recently enacted regulations and provided strategic guidance for maintaining compliant review practices.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Recaps November 12, 2024Join a multi-disciplinary team from Venable LLP to discuss the latest regulatory and business developments in artificial intelligence and what’s on the horizon, with a focus on the topics most relevant to brand advertisers right now.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Recaps November 12, 2024From influencer marketing to augmented reality experiences, speakers will examine the regulatory frameworks governing advertising practices and the adoption of cutting-edge technologies in luxury wellness offerings.
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Complying with the New FCC TCPA One-to-One Lead Generation Ruling
Event Recaps November 12, 2024A comprehensive examination of the FCC's new one-to-one lead generation rule, which fundamentally changes how businesses can collect and use consumer consent for automated communications. The speakers gave detailed guidance on compliance requirements, implementation strategies, and practical implications for marketing operations.
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Consumergeddon: Can You Survive the Deceptors?
Event Recaps November 12, 2024Junk Fees, Bait-and-Switch, AI Deepfakes, False Endorsements, Dark Patterns — it’s enough to make anyone’s head spin. This session will bring to life the maze of deceptions and legal issues that are amplified by the capabilities of modern technology – and that we as advertising lawyers must adapt to navigate.
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Earthquake in California! Online Charitable Fundraising Platform Law Shakes up Online Cause Marketing…with Aftershocks in Hawaii
Event Recaps November 12, 2024California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Learn what is covered and how to comply.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Event Recaps November 12, 2024This session will explore the profound shift in the philosophical underpinnings of advertising law. It's not just the rules that are evolving — it's the very way regulators, courts, and the NAD are thinking about our industry.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Event Recaps November 12, 2024In this session, Eric J. Troutman – known as the "Czar of the TCPA" – will be breaking down everything you need to know about the biggest TCPA developments of 2024. Also, Puja J. Amin (Queenie!) provides everything you need to know about complying with the TCPA and the new rules from an operational perspective.
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Mastering International Advertising: Top Tips for Advertising in Europe, The UK, Canada, and South America
Event Recaps November 12, 2024Join GALA for this session, where we will shine a light on insights and trends in key markets. Speakers will explore the latest legal and regulatory developments, challenges and creative solutions in advertising and marketing across Europe, the UK, Canada, and South America.
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Risk and Reward: Navigating AI Compliance and Risk Allocation in Advertising
Event Recaps November 12, 2024Global investment in AI for advertising is rapidly growing, projected from $8.6 billion in 2024 to $81.6 billion by 2033, requiring advertisers to balance innovation with compliance and risk management.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Event Recaps November 12, 2024This panel will focus on identifying the top advertising enforcement and regulatory priorities and explore the most significant consumer protection concerns.
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When Shopping, Social Media Content, and AI Collide: Spotlight on Ecommerce and Platform Litigation Trends
Event Recaps November 12, 2024More and more, social media platforms are becoming destinations to shop, while ecommerce platforms are integrating games, entertainment, and other forms of creative content into shopping experiences.
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2024 ANA Ethics Code of Marketing Best Practices
Event Recaps November 11, 2024This session focuses on the ANA’s new Ethics Code and related compliance tools: the DMAchoice.org opt-out for mail and email preferences, the Data Privacy Framework (DPF) for international data transfer, and related initiatives that aid organizations beyond the legal baseline.
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AdChoices Icon and Ad Marker Implementation Supplement for Connected TV
Event Recaps November 11, 2024The revolution will be…streamed. Representatives from AdChoices and the connected television and device advertising ecosystem will discuss the ascendancy of streaming by consumers and how privacy factors in as consumers “turn on” their devices and “take in” the content.
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Adopting AI for In-House And Marketing Legal Teams: Early Wins, Challenges, Best Practices, and Practical Tips
Event Recaps November 11, 2024In this session, speakers offer practical guidance on evaluating AI tools, securing resources, and releasing AI to users. Learn how to streamline your in-house marketing legal team’s operations for optimal workflow efficiency.
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All In: Sweepstakes and Contests in the Age of Ubiquitous Betting
Event Recaps November 11, 2024Reed Smith and the Miami Heat examined sweepstakes and contest regulations in an era of widespread legalized gambling. The speakers explored key legal distinctions between promotional games and gambling, focusing on recent case law developments and enforcement actions that shape how marketers must structure their promotions.
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Basics of Advertising Law
Event Recaps November 11, 2024This session will provide an introduction to key issues in advertising law that both lawyers and marketers should know. The panel will discuss various topics, including how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.
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Basics of IP Issues in Advertising, Including Copyright and Trademark
Event Recaps November 11, 2024This session will discuss how advertisers can identify and protect their IP rights in their creations, and how to avoid the risk of violating IP rights of others.
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