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  • Recap: The 2024 Global CMO Growth Summit

     CMO Content   November 21, 2024  

    Over 250 CMO delegates, collectively representing over 50 percent of the world’s marketing investments, concluded the 2024 Global CMO Growth Summit with a shared commitment to accelerate progress toward Growth Council priorities for 2025.

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  • Creative Excellence from Cannes LIONS

     CMO Content   November 15, 2024  

    Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

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  • The Value of Corporate Reputation

     CMO Content   November 6, 2024  

    Against a backdrop of economic uncertainty, disruptive technology, the flowing momentum of ESG and DEI, and a continued distrust in media, organizations are taking a more cautious approach to brand building, but a strong corporate reputation requires the long game. Find out how with this new research from Bloomberg Media.

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  • Put Google AI to Work for Your Business

     CMO Content   October 31, 2024  

    In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.

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  • Global CMO Growth Summit — Supplier Forum

     CMO Content   October 29, 2024  

    This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies that leverage multicultural media for business growth.

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  • Consumer Insight from Boston Consulting Group (BCG)

     CMO Content   October 28, 2024  

    Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business. This presentation was shared by BCG executives during the 2024 Global CMO Growth Summit in Orlando.

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  • The ANA Global CMO Growth Council Position on Generative AI — November 2024

     CMO Content   October 15, 2024  

    The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.

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  • Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies

     CMO Content   October 3, 2024  

    These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.

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  • Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways

     CMO Content   August 4, 2024  

    For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.

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  • Executive Forum: Achieving Gold Standards in Brand-Building and Creative Effectiveness

     CMO Content   August 1, 2024  

    This forum, conducted during the Global CMO Growth Council Leadership Assembly in Cannes, 2024, was dedicated to delegates connecting, learning, sharing, and challenging each other to raise our collective creative game.

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  • Global CMO Growth Council Executive Forum at Cannes International Festival of Creativity 2024

     CMO Content   July 31, 2024  

    This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies to leverage multicultural media for business growth. Lela Coffee, Vice President of Multicultural Business Acceleration at P&G, introduced the delegates to seven trusted P&G partners.

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  • The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024

     CMO Content   July 19, 2024  

    Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.

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  • How CMOs Are Shaping Their GenAI Future

     CMO Content   June 26, 2024  

    According to our 2024 survey in partnership with Boston Consulting Group (BCG), of over 200 CMOs in seven countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

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  • 2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI

     CMO Content   June 13, 2024  

    Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

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  • Recap: Global CMO Growth Council Leadership Assembly | NYC

     CMO Content   May 24, 2024  

    On April 25, 2024, the Global CMO Growth Council Leadership Assembly convened over 100 CMO delegates at the PwC Experience Center in New York to review progress on the key initiatives that are driving the marketing industry’s growth agenda forward.

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  • A Definitive Guide for CEOs and CMOs to Jointly Unlock Growth from Marketing

     CMO Content   April 19, 2024  

    This study, developed in partnership with McKinsey, provides a new perspective for unlocking marketing-driven growth - and has implications for CEOs, executive committees, C-Suites, and chief marketers.

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  • IRG Impact Study Findings: Driving More Humanized Growth

     CMO Content   December 9, 2023  

    In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.

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  • 2023 ANA Global CMO Growth Summit Recap

     CMO Content   November 19, 2023  

    The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.

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  • The ANA Global CMO Growth Council Generative AI Pulse Check

     CMO Content   November 17, 2023  

    Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.

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  • The Business Guide to AI (for CMOs)

     CMO Content   November 15, 2023  

    The sixth annual ANA Global CMO Growth Summit brought together an unprecedented panel of the world's leading AI companies to address the delegation on Generative AI for marketers.

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