Responsibly leverage data and technology to deliver effective brand engagement at scale.
Ongoing conversations have emphasized privacy-focused solutions and adapting to the deprecation of third-party cookies. The use of data to derive insights, develop creative, traffic communications, and measure and optimize performance is vital, and it's evolving fast. Platform and regulatory changes, coupled with the deprecation of third-party cookies and the introduction of new privacy laws worldwide, will necessitate innovative consumer-focused and privacy-compliant solutions, along with new marketing skills.
These developments are crucial to responsibly reaching target audiences, enhancing customer experiences, and driving growth. Our commitment lies in providing a range of products and services — encompassing training, committees, conferences, webinars, and comprehensive summary reports — to empower members in understanding and adeptly navigating the evolving landscape of addressability. This, in turn, enables them to enhance and optimize their past and future investments effectively.
Leverage the ANA's Resources, Research, and Reports
Google Privacy
Partnership Panel
ANA engages closely with the Google Chrome and ads teams, offering insights on evolving privacy strategies, including privacy sandbox APIs, and addressing such topics as ads regulation.
This partnership allows ANA members to contribute to the development of privacy-preserving technologies, impacting the future of online advertising responsibly.
ANA Compendium of Addressable
Marketing Use Cases
This Compendium of Addressable Marketing Use Cases was assembled as part of the Partnership for Responsible Addressable Media (PRAM) efforts to develop privacy-preserving principles, standards, and infrastructure for addressable communications between consumers and businesses that safely leverage data.
More than 400 companies and 1,000 individuals — including leadership from the ANA and many of the world's leading brands, agencies, publishers, ad tech partners, and platforms — participated in this effort, which was completed in 2022.
Additional Resources
ANA Addressability Updates
ANA's daily emails feature the latest news, events, and relevant content. Please take a moment to ensure your ANA email preferences include selections for Data, Technology, and Measurement to harness the power and promise of evolving technology and steward responsible marketing.
Connect with the ANA Addressability Community
The intersection of artificial intelligence (AI) and other innovative technologies is reshaping how brands engage with their customers. The 2025 ANA AI and Technology for Marketers Conference, March 26-28 in Austin, Texas, is designed to empower marketing professionals with the knowledge, skills, and insights needed to thrive in this increasingly data and tech-driven business landscape.
The conference, presented by Meta, brings industry experts, innovators, and marketing leaders together to explore the future of marketing, examining themes around the intersection of AI, MarTech, and emerging platforms. Through expert sessions and workshops, participants will learn how to integrate intelligent technologies into marketing strategies while maintaining authentic brand connections.
Addressability Training
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
Go Further
Data, Technology, and Measurement
Working together as an industry, we will harness the power and promise of data, technology, and measurement — the engines that will lead marketers into the future.
Government Relations
Using the reach and influence of the ANA to achieve positive outcomes for legislative, regulatory, and legal developments that impact the ability of our members and the advertising industry at large to drive growth.
Marketing Technology
Focused on improving, enhancing, and celebrating the products, people, processes, and partnerships that are transforming the art and science of connecting products and services with those who need and desire them most.
Take the Next Step
For more on ANA’s addressability efforts and to learn how you can get involved with the ANA Addressability practice, contact the ANA Marketing Technology and Addressability team at marketingtech-team@ana.net.