“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Executive Summary
Many brands dream of producing real entertainment content — the kind that wins Oscars and gets distribution on streaming platforms — but few actually do (and fewer still do it well). In this session, we will hear from industry leaders about the many challenges that a brand faces (business, legal, internal, external, temporal, eternal) when they break free from the confines of the thirty-second commercial to create compelling long-form content.
Speakers:
Lauren Campisi
Vice President, Northwell Studios
Northwell Health
Samantha Warrick
Chief Strategy and Operations Counsel
LVMH Holding Group
Marcie Cleary
Partner, Entertainment Group
Frankfurt Kurnit Klein & Selz
Victoria Cook
Partner, Entertainment Group
Frankfurt Kurnit Klein & Selz
CLE Materials
- Session Materials
- Andy Warhol Foundation for Visual Arts, Inc. v Goldsmith
- Andy Warhol Foundation for Visual Arts, Inc. v Goldsmith Brief
- Bill Graham Archives, Plaintiff-Appellant, v Dorling Kindersley Limited
- Campbell v Acuff-Rose Music, Inc.
- Cramer v Netflix, Inc.
- Kelley v Morning Bee, Inc.
- Whyte Monkee Productions v Netflix
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