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Search returned: 239 document(s).
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AI's Influence on Consumers' Brand Choices, by the Numbers
Money Slides November 19, 2024The Brandtech Group shares the results of a survey that reveal what proportion of consumers in different age groups have had their brand and product choices influenced by the answers generated through AI services like ChatGPT, Meta AI, and Google’s Gemini.
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How to Keep Phone Contact Compliant with Consent
Money Slides November 12, 2024Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
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Broadcasters’ Share of Ad Voice, by the Numbers
Money Slides November 6, 2024Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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The Past and Future Growth of Retail Media Ad Spend
Money Slides October 15, 2024Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
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Comparing Project Management Tools
Money Slides September 19, 2024Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
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The Attention Garnered by Each Media Channel, by the Numbers
Money Slides September 19, 2024National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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What Percentage of Streaming Is Viewed Ad-Free
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares research that calculates the percentage of viewers with ad-free subscriptions to each of the major streaming platforms, including Discovery+, Disney+, Netflix, Hulu, Peacock, Max, and Paramount+.
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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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How Different Browsers Handle Cookies
Money Slides August 20, 2024Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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The Statistics on Cord-Cutting
Money Slides August 6, 2024Comscore shares research into the practice of cord-cutting, quantifying the prevalence of the behavior among all households, and then drilling down with further granularity for the 18-to-24-year-old and 25-to-34-year-old age brackets.
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The Top Ten Streaming Services for Millennials and Gen Z
Money Slides August 6, 2024Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.
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Where Men Prefer to Buy Their Personal Care Products, by the Numbers
Money Slides August 1, 2024MANSACPED’s CMO Marcelo Kertész shares the results of a survey of nearly 400 men detailing the places where they prefer to shop for personal care items.
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Average SaaS Portfolio Size by Company Size
Money Slides July 31, 2024HubSpot’s Scott Brinker shares data that breaks down the average number of software-as-a-service subscriptions held by companies based on their size, showing changes from 2023 to 2024. The findings thereby shed light on organizations’ approaches to their MarTech stacks.
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Programmatic Ad Revenue, 2019-2023
Money Slides July 31, 2024At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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