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How Viewers Allocate Their TV Time, by the Numbers
Money Slides March 12, 2025Nielsen data shared at the 2025 ANA Nonprofit Conference reveals how people apportion their viewing time between streaming, cable, and broadcast TV, with additional granularity offered as to how viewing time is apportioned between streaming platforms like YouTube, Netflix, Hulu, and Disney+.
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What Types of TV Platforms Do Different Age Groups Prefer
Money Slides March 12, 2025eMarketer data shared at the 2025 ANA Nonprofit Conference reveals the relative preference for streaming, cable, and network TV expressed by gen Z, millennials, gen X and baby boomers.
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The Most Important Benefits of Partnering with Nonprofits
Money Slides March 12, 2025Cause marketing agency For Momentum shares the results of a survey in which brands identify the benefits that are most important to them as they decide which nonprofits to partner with.
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Tracking the Average Donor Value and Average Gift Value of Mid-Level Donors
Money Slides March 12, 2025Synergy Direct Marketing Solutions shares data that charts the growth in both the average donor value and the average gift value for mid-level donors over the past decade-plus.
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Sustainer Lifetime Value by Age
Money Slides March 12, 2025Data shared at the 2025 ANA Nonprofit Conference compares how the giving rates of those over and under the age of 35 evolves over time.
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The Most Important Actions at Each Stage of the Path to AI Excellence
Money Slides March 12, 2025Google and BCG share a maturity model for the adoption of AI tools, along with the results of a survey that indicate what percentage of businesses are currently operating at each stage.
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The Decline in Interactions with Branded Social Media Posts
Money Slides February 18, 2025Interactions with branded social media content peaked in 2017 and have been slumping ever since, according to data from marketing solutions and insights firm XPLAIN.
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The Percentage of Programmatic Ad Spend by Marketplace Type
Money Slides February 14, 2025The ANA shares data that reveals the percentage of programmatic ad spend devoted to open marketplaces and to private marketplaces, making those calculations both including and excluding CTV.
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Marketers' Favorite KPIs for Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.
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Marketers' Favorite Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.
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Starting Points for Online Shopping Journeys in the Last Six Months
Money Slides February 11, 2025Omnicom Commerce Group shares data compiled by web hosting company Hostinger that reveals where online shopping journeys most frequently began during the second half of 2024. Notably, retailers’ websites and apps topped the list.
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2024 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, takes a look back at 2024 and breaks down the U.S. B2B sector’s media expenditures by channel last year.
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Forecasting 2025 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, shares a projection for the U.S. B2B sector’s media expenditures on each channel in 2025.
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The Responses That Customers Most Want to Their Complaints, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that reveals the ways in which consumers most want their complaints to be resolved by companies. Hollmann’s data goes on to indicate the frequency with which consumers feel that they receive those resolutions.
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The Rising Rate of Customer Dissatisfaction
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a longitudinal study charting the incidence of consumers’ problems with products and services, which has been increasing significantly since 1976.
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The Products and Services Customers Experience the Most Serious Problems With, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the products and services consumers experience the most serious problems with, with those related to banking, automobiles, and computers and the internet ranking near the top.
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Customers' Most Serious Sources of Complaint, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the problems experienced with products and services that consumers regard as the most serious, with overcharges and excessive prices topping the list.
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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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The Types of Content Users Want from Streaming TV Versus Social Media
Money Slides January 6, 2025Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.
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Users' Moods on TV Versus Social Media, by the Numbers
Money Slides January 6, 2025Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.
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