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2024 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, takes a look back at 2024 and breaks down the U.S. B2B sector’s media expenditures by channel last year.
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Forecasting 2025 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, shares a projection for the U.S. B2B sector’s media expenditures on each channel in 2025.
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The Responses That Customers Most Want to Their Complaints, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that reveals the ways in which consumers most want their complaints to be resolved by companies. Hollmann’s data goes on to indicate the frequency with which consumers feel that they receive those resolutions.
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The Rising Rate of Customer Dissatisfaction
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a longitudinal study charting the incidence of consumers’ problems with products and services, which has been increasing significantly since 1976.
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The Products and Services Customers Experience the Most Serious Problems With, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the products and services consumers experience the most serious problems with, with those related to banking, automobiles, and computers and the internet ranking near the top.
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Customers' Most Serious Sources of Complaint, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the problems experienced with products and services that consumers regard as the most serious, with overcharges and excessive prices topping the list.
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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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The Types of Content Users Want from Streaming TV Versus Social Media
Money Slides January 6, 2025Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.
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Users' Moods on TV Versus Social Media, by the Numbers
Money Slides January 6, 2025Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.
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Sports Radio Advertising's Impact on Brand Support and Purchase Intent
Money Slides January 6, 2025Audio media platform Audacy shares data on how ads on sports radio affect fans’ affinity for brands.
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LLMs as the New Influencers: Their Impact on Brand Choices, by the Numbers
Money Slides January 6, 2025Digital Marketing Company Jellyfish shares survey results that reveal the prevalence with which different age groups report having their decisions about brands or products influenced by LLMs like ChatGPT, Google’s Gemini, and Meta AI.
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Marketers' Six Favorite Retail Media Tactics, by the Numbers
Money Slides January 6, 2025The ANA shares the results of a survey that reveal the tactics that are most popular among those marketers who use retail media networks.
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Quantifying U.S. Marketing Expenditures Across the Top Five Channels
Money Slides January 6, 2025Winterberry Group tabulates U.S. marketing expenditures on search, social media, linear TV, online display, and direct marketing. The data further drills down to divide that spending between expenditures made on brand and performance marketing.
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Which Products and Services Are Consumers Most Willing to Switch Brands With
Money Slides January 6, 2025Business technology provider Deluxe shares data that reveals which products and services foster the most and least brand loyalty.
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The Growth in AI Users and AI Spending
Money Slides January 6, 2025Technology company Kyndryl shares data that projects the growth in both users of and spending on generative AI over the next few years.
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Gen Alpha's Content Consumption Preferences, by the Numbers
Money Slides January 6, 2025Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
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CTV CPMs by Programmatic Marketplace
Money Slides January 6, 2025The ANA shares data comparing the average CTV CPM with the average CTV CPM offered on programmatic open marketplaces and private marketplaces.
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The Percentage of Total Programmatic Ad Spending by Device Type
Money Slides January 6, 2025The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.
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The Frequency with Which Gen Z Researches Brands' Commitment to Inclusive Causes
Money Slides January 3, 2025PACO Collective shares survey data revealing the frequency with which members of generation Z research brand’s commitment to inclusive causes as well as how such commitments are reflected in brands’ choice of partners.
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The Issues Gen Z Expects Brands to Take a Stand on, by the Numbers
Money Slides January 3, 2025PACO Collective shares survey data revealing the issues that members of generation Z most want brands to take a strand on.
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