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ANA's Knowledge Partners: These Are the Top Pieces
Pulse August 23, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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Sensitive Data: Commonalities and Outliers Among State Privacy Laws
Leading Edge August 23, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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A CMO Checklist for AI
Leading Edge August 21, 2024No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market
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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?
Leading Edge August 20, 2024The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
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The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why
Leading Edge August 20, 2024With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.
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5 Marketing Experts on What's Important to Them
Pulse August 19, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published
Ethics Issue Alerts August 19, 2024The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).
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ANA's Event Recaps: These Are the Top Recaps
Pulse August 16, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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Why Olympic Advertisers Need a Rethink
Leading Edge August 16, 2024The other day I found myself crying at the synchronized diving. It’s not something I’m embarrassed to mention (why would it?), but it is slightly out of character. You see, unlike my partner, who regularly sobs at just about anything on the TV, I genuinely can’t recall the last time I cried at something on the box.
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The Addressability Solutions That Will Dominate the New Digital Reality
Leading Edge August 15, 2024Ever since Google announced its intention to deprecate third-party cookies in Chrome way back in 2020, the digital advertising ecosystem has been in obsessive pursuit of new identity solutions. Now, even though Google has abandoned its plans, industry initiatives launched in recent years will continue to transform the landscape.
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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Relationships: How to Sell-In, Execute, and Measure High-Performing ABM
Leading Edge August 14, 2024There’s a good chance most of us are familiar with the place of “relationships” as one of the key outcome groups of ABM (reputation, relationships, revenue, retention). What’s discussed less is the importance of all the other relationships that contribute to long-term ABM success, such as the ones we need to build internally, those that exist between our systems, data, and technology, and the connection between relationships and ROI.
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Retail Media Networks Meet Made for Advertising Websites
Pulse August 14, 2024Unless you’ve been under a rock, there is no escaping the hype of retail media networks. Retail media is the fasting-growing ad channel today and is projected to account for more than one-fifth of total U.S. ad spending by 2027.
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How to Uplevel Your 2024 Holiday Campaigns with a Phygital Approach
Leading Edge August 13, 2024Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly turning to location intelligence to seamlessly integrate physical and digital experiences, creating a cohesive customer journey across both realms. This powerful technology leverages data about places and movement to inform smarter marketing strategies, enhance customer experiences and boost ROI.
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Transparency: A Marketer’s Advantage
Leading Edge August 12, 2024The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.
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Embracing Gender Fluidity in Advertising Internally & Externally
Pulse August 9, 2024While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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How Gen AI Will Drive a New Era of Customer Experience
Leading Edge August 9, 2024Slick data processing has been a big part of artificial intelligence (AI) use to date, including generative solutions. So, it makes sense that predictions about gen AI’s impact have tended to focus on enabling streamlined use cases and applications that could bring trillion-dollar productivity gains, as long as data is effectively governed. Beyond creating potential new efficiencies, however, there is fast-growing scope for gen AI to help transform the entire shape of customer experience.
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Is Nike "Just Doing It" with Recapturing Sales During the Olympics?
Leading Edge August 9, 2024Nike’s 2024 summer Olympics campaign, “Winning Isn’t for Everyone” fuels the mindset that you must be relentlessly driven by the idea of winning. Nike makes a bold statement that elite athletes’ desire to win is the main determination in bringing home a gold medal.
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Contextual Targeting Isn’t Working on CTV, But Here’s How That Will Change
Leading Edge August 8, 2024Connected TV (CTV) advertising holds a lot of promise. At a time when brands are seeking privacy-conscious alternatives amid the phasing out of third-party cookies – and viewers are continuing to flock to streaming in droves – the opportunity for advertisers to reach new audiences on the big screen is ripe.
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