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Getting the Most Out of a Big Game Ad: What Viewers Are Looking For
Leading Edge February 7, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles
Pulse February 7, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The 2024 Multicultural Excellence Awards Championed the Black Community
Pulse February 6, 2025The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.
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Email and SMS: Turning Holiday Shoppers into Loyal Customers
Pulse February 5, 2025For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.
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Building Trust Through Ethics: Key Takeaways from the ANA 2024 Ethics Compliance Report
Ethics Issue Alerts February 5, 2025Consumers want better experiences with their ads. The ANA Center for Ethical Marketing is dedicated to advancing ethical marketing best practices for our members and the industry while safeguarding advertising and marketing freedoms. Our robust self-regulatory enforcement program provides education, tools, and compliance services for ethical marketers and consumers. This serves to build trust in the marketplace as consumers engage with their favorite brands.
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How Agencies Can Build a Lasting Legacy
Leading Edge February 4, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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Perfect Your Marketing Strategies with These Resources
Pulse February 3, 2025In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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The Trends All Marketers Need to Watch Out For
Pulse January 31, 2025With the start of the new year comes new challenges, surprises, and changes. For marketers, this is no different. If anything, the fast-paced trends and constant technological evolution can be difficult to keep up with as each new year is unlike any other.
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McDonald’s and Admerasia Discussed Their Award-Winning Campaign
Pulse January 31, 2025Representatives from McDonald’s and Admerasia sat down to discuss their Multicultural Excellence Award Grand Prize-Winning Sauces campaign. They shared the insights and cultural touchpoints considered to bring the activation to life.
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Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs
Pulse January 30, 2025Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.
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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Pulse January 30, 2025In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
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These Three Brands Make Positive Change for Disability Rights
Pulse January 29, 2025Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.
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Beyond the Numbers: Reclaiming Intuition in Brand Strategy
Leading Edge January 28, 2025For decades, we’ve all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I find myself wondering if we’ve let go of something equally valuable: intuition.
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TikTok’s U.S. Ban: A Wake-Up Call for Brands in the Age of Walled Gardens
Leading Edge January 28, 2025In a world where trends shift faster than you can say "policy change," the news that TikTok’s ban in the United States has been temporarily paused — thanks to the mix of political theatrics and corporate maneuvering — is a stark reminder for brands and advertisers to rethink their reliance on closed ecosystems. Sure, TikTok’s reprieve offers breathing room, but it’s also a flashing neon sign: diversify or risk losing it all.
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The Future of Privacy: Can Digital Advertising Provide the Answers?
Pulse January 28, 2025Industry players have long reached a broad agreement about what kind of ecosystem they want to build. As well as allowing plenty of room for innovation and experimentation, the ideal digital advertising environment should have robust data management at its center. Even so, as we celebrate the 19th Data Privacy Day, there is less clarity than ever about how, when, or potentially if it will take shape.
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The Real Power Behind AI-Powered Creative Automation
Leading Edge January 27, 2025AI-powered creative automation promises unparalleled efficiency and scalability. However, as with any technological innovation, the real-world effectiveness of AI in advertising and creative is heavily dependent on the quality of two key elements: user-centric design and data.
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Celebrity-Led Campaigns on Rise at Super Bowl, But Star Power Fails to Dazzle
Leading Edge January 27, 2025With Super Bowl advertisers once again ready to splash the cash to get celebs to front their funny ad campaigns next month, is it really worth it?
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How AI Can Unlock Greater Campaign Performance for Less Carbon
Leading Edge January 24, 2025Only 36 cents of every dollar spent on programmatic advertising reaches working media. The rest — according to the ANA’s Programmatic Media Supply Chain Transparency Study — goes to DSP and SSP fees (29 percent) or losses on productivity from non-viewable, non-measurable, and made-for-advertising impressions (35 percent).
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Editor Highlights: Gen Alpha, SeeHer, and Influencer Marketing
Pulse January 24, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition
Leading Edge January 23, 2025For decades, jingles have been a key part of a brands marketing arsenal. Worming their way into consumer’s minds, with just a few catchy lines set to an unforgettable tune. And then they, sort of stopped.
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