Event Recaps
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How Chevron Lubricants and Quarry Leveraged ABM
Event Recaps May 16, 2024Walt Collier (Americas commercial sector manager at Chevron) and Peter Harrington (senior director demand marketing at Quarry) unpacked how they applied the eight tenets of account-based marketing (ABM) to make Chevron Lubricants’ first ABM campaign a big success.
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Keeping the Credit(s) In-House
Event Recaps May 16, 2024Speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Measure the Value of In-House Resources to Your Organization Beyond Time-to-Market Delivery
Event Recaps May 16, 2024Boston Scientific’s Britt Wacholz discussed the importance of measuring Return on Ad Spend (ROAS) and its effect on resourcing, project prioritization, and most importantly, revenue attribution.
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Survive and Thrive as an In-House Creative
Event Recaps May 16, 2024In-house creatives face unique challenges. In this session, Navy Federal Credit Union' Michelle Schoening dissected common struggles, commiserated about those challenges, and (most importantly) changed the narrative on the value in-house creatives bring to an enterprise.
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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse
Event Recaps May 16, 2024DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.
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An In-House Media Center of Excellence’s Five Priorities: Lenovo’s Story
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Lenovo’s In-House Media Center of Excellence described its five priorities and how they yield both tangible and intangible benefits for the organization.
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How Lilly Marketing Studios Sourced In-House Talent Globally
Event Recaps May 15, 2024Chris Worden, associate VP of marketing operations of Lilly Marketing Studios at Eli Lilly & Co., spoke about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success.
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How to Ensure Progress with DEI Efforts
Event Recaps May 15, 2024A panel of representatives from across the marketing industry discussed the nuances of developing DEI initiatives, outlining strategies and best practices for ensuring buy-in and consistency.
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Inside the Planning Process for Best Buy’s New 70,000 Square Foot Content Studio
Event Recaps May 15, 2024Best Buy’s Heidi Tuneberg highlighted her brand’s new production studio, outlining the reasons why it was needed, how she and her team obtained funding for the project, and the ways in which it has enabled content innovation.
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Lessons in Collaboration from an External Agency POV
Event Recaps May 15, 2024Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Opening Remarks of the 2024 ANA In-House Agency Conference
Event Recaps May 15, 2024In this session, ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2024 ANA In-House Agency Conference.
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Q&A with Patti Cocciolo, Vice President, Global Brand Marketing, Head of The Hatch at Cisco
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Patti Cocciolo fielded questions about her in-house agency at Cisco.
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Space for All: Advancing Diversity, Inclusion, and Equity in STEM
Event Recaps May 15, 2024In this session, Aisha Bowe - aerospace engineer, entrepreneur, advocate for DEI in STEM, and soon-to-be astronaut — shared her experience breaking barriers in space exploration, and discussed the challenges and opportunities of promoting diversity and inclusion in a traditionally male-dominated field.
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The Best in Show Qualities of the Aflac Studio
Event Recaps May 15, 2024In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this session, learn how The Aflac Studio is structured to support Aflac's core business strategies.
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Unleashing Consumer-Led Marketing Activations
Event Recaps May 15, 2024Wolverine Worldwide VP of innovation Kate Pinkham explored the dynamics of co-locating an in-house agency, consumer insights, and trend forecasting group to inspire great creative.
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A 21-Step Process to Streamline In-House Work
Event Recaps May 14, 2024During a session held at the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.
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AI Adoption in Marketing — The Game Changer You Can’t Afford to Ignore
Event Recaps May 14, 2024The adoption of AI for marketing is no longer just an option — it's a necessity. Knotch surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Event Recaps May 14, 2024In December 2023, the ANA released the complete Programmatic Media Supply Chain Transparency Study. The key conclusion — about one-quarter of programmatic spend is wasted. This session covered broad learnings from the study and deeper insights on in-housing.
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Creative Agility: The In-House Agency Difference
Event Recaps May 14, 2024Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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