Event Recaps
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Driving Business Growth Through Gender Equality in Marketing
Event Recaps October 15, 2024The Gender Equality Measure (GEM®) has emerged as a groundbreaking research methodology that quantifies gender bias in advertising and media programming, highlighting its role in driving business growth through more accurate representation.
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GEM® Lift: Turbocharging Sales Through Gender Equality Advertising Strategies
Event Recaps October 15, 2024SeeHer shared a comprehensive analysis of how gender-equitable advertising drives business growth across diverse consumer segments, with particular emphasis on generational, racial, and ethnic impacts on sales performance.
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The Power of Influencer Marketing for Nonprofits
Event Recaps October 15, 2024Influencers are becoming a larger and larger part of brands’ marketing mixes, and nonprofits, too, are capitalizing on this still-new channel. At an October 2024 meeting of the ANA Nonprofit Organizations Committee, the audience received advice for how to capitalize on this powerful marketing resource from Moore's Misti Dragano.
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American Express Shares Insights on Creating a High-Performing Content Management Team
Event Recaps October 10, 2024During a session at ANA’s 6th Annual Data and Direct Marketing Conference, Kiley M. Rickert, director of the content management group at American Express, shared insights on the roles and responsibilities needed to create a successful content management team.
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Anthropologie Shares Tips on Customer Loyalty
Event Recaps October 10, 2024During a session at an October 2024 Data and Direct Marketing conference, Anthropologie’s senior director of global customer strategy Ian Dewar discussed ways the brand creates and maintains customer loyalty.
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Data Ethics and Privacy Across the States
Event Recaps October 10, 2024Senny Boone, SVP at the ANA, discussed data ethics and privacy during an October 2024 Data and Direct Marketing conference.
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Driving Business Growth Through Representation and Portrayal: Insights from SeeHer
Event Recaps October 10, 2024Businesses are increasingly recognizing the pivotal role that representation and portrayal play in driving growth and as a force for good. SeeHer is committed to driving business growth and having societal impact for women and girls through representation in media, marketing, advertising, and entertainment.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook
Event Recaps October 10, 2024During a session at an October 2024 ANA Data and Direct Marketing conference, Steve Monteith, chief customer and marketing officer at USPS, discussed the current trends in direct mail marketing that have influenced the media landscape.
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Key Lessons Learned from Transformation and Change
Event Recaps October 10, 2024Lisa Bialecki, VP of strategic communications and demand generation at Rust-Oleum, discussed navigating transformation.
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Mastering the Convergence of Marketing, Media, and Commerce
Event Recaps October 10, 2024At an October 2024 ANA 1-Day Conference, the audience learned about how Mondelēz is adapting to the new marketing landscape from the organization’s global VP and head of digital commerce, Jie Cheng.
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Six Principles for Leveraging Creator Content
Event Recaps October 10, 2024During an October 2024 meeting of the ANA Content Marketing Committee, Props Media Platform joined its client, the lender College Avenue, to share the principles that it has developed for making the most of creator content.
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Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.
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The Conundrum of Identity in Modern Marketing
Event Recaps October 10, 2024As peoples experiences, needs, and influences become more intertwined, the role of identity in marketing has taken on a whole new meaning. One that many marketers are scrambling to understand.
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Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
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Addressing the Measurement Challenge
Event Recaps October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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General Mills and UM: Strengthening Partnerships Between Media Sourcing, Brand Experience, and Agency
Event Recaps October 9, 2024During an October 2024 ANA Agency Relations Committee Meeting, Shannon Cranbrook and Katie Hiller from General Mills and Scott Schwartz from UM discussed how to strengthen partnerships between brands and agencies through learnings from pitches, transition and onboarding, and scoping.
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How Agencies Are Using AI in the RFI Process
Event Recaps October 9, 2024For those agencies answering RFIs with a deliverable (i.e. creative concepts), AI provides an essential solution to resource management. Meredith Cuevas, chief growth officer at Archer, outlined the impact AI has had on their business development strategy.
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Retail Media Networks: Optimism Tempered with Caution
Event Recaps October 9, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Event Recaps October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this session, Tim provided his insights on RMNs and an outlook for the future.
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