Event Recaps
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Regulatory Roulette: Aligning Marketing Strategies with Conflicting Legal Standards
Event Recaps November 11, 2024This session will explore critical areas where standards conflict – such as “Made in USA,” “up to,” green claims, puffery, and disclosure requirements – to illustrate the differences in how the FTC, NAD, and courts view claims and compliance.
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Rule-a-Palooza Meets Loper Bright
Event Recaps November 11, 2024The panel will discuss what the Supreme Court’s decision in Loper Bright Enterprises means for the FTC’s aggressive rulemaking agenda.
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Thriving in the Evolving Children’s Advertising and Privacy Landscape: Best Practices to Navigate with Confidence
Event Recaps November 11, 2024Dive into the whirlwind of children’s privacy, social media, and influencer regulations, where every day brings a new challenge. In this session, speakers uncover the best practices for interacting and engaging with young audiences on platforms like Roblox, streaming services, and online games.
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A Data Science-Backed Approach to Brand Building
Event Recaps November 7, 2024In this session, Andy Hasselwander, Chief Analytics Officer at Marketbridge, dove deep into an integrated approach to quantifying long-run brand value using econometric and market research techniques, and presented typical benchmarks for paid and earned "virtual ROAS" based on long-run equity value.
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Building a Data-Centric Organization
Event Recaps November 7, 2024In this session, Key Bank provided its insight on the operational model for driving data-centricity; how to effectively work with young, energetic junior analysts; becoming agile; understanding when and how to implement agile principles; and the essential soft and hard skills needed for success.
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Building Your Professional Brand
Event Recaps November 7, 2024In this session, explore strategies for showcasing your unique skills, experiences, and passions as a marketer, and discover the importance of networking, online presence, and professional development in building a strong personal brand.
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Creating an In-House Culture Powered by Purpose: Edward Jones’ Story
Event Recaps November 7, 2024By anchoring the work to their core purpose, everyone at Edward Jones Brand + Agency develops an accountability for their contributions to the work, creating an environment of collaboration and real creativity.
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GoTo Foods: Reinventing Creative Services with a New In-House Agency Model
Event Recaps November 7, 2024GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.
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Mastering the Marketing Brief: A Practical Guide to Campaign Development
Event Recaps November 7, 2024A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
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Maximizing Real Time Analytics to Prioritize, Yield High ROI, and Deliver Forecasting Insights
Event Recaps November 7, 2024Cleveland Clinic has developed a marketing campaign tracking system that is aligned with finance, strategy, institute and enterprise analytics standards. This system has not only provided real-time analytics and insights in high ROI initiatives but also years of historical data.
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Using Marketing Analytics to Change Hearts and Minds at Wolverine Worldwide
Event Recaps November 7, 2024Hear how Wolverine Worldwide is leveraging the powerful insights developed through a unified and integrated approach to marketing measurement to accelerate the strategic reshaping of the strategic role and impact of marketing investment.
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Whiskey, Tequila, and Data: Pernod Ricard’s Recipe for AI-Driven Success
Event Recaps November 7, 2024Discover how AI-driven initiatives for Jameson, Absolut, and other brands are setting new standards in marketing effectiveness, revenue growth management, sales efficiency, and consumer insights.
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Driving Results: Visit NC’s Surgical Approach to Maximizing Impact
Event Recaps November 6, 2024In this session, Visit North Carolina and advertising agency, Luquire, offered an inside look into the specific approach that effectively brought the “For Real, Visit NC” campaign to the right markets and audiences.
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Media and Marketing Lessons from the 2024 Election
Event Recaps November 6, 2024In this session, John Gerzema, CEO of The Harris Poll, explored the key lessons learned from both sides of the political spectrum in the 2024 election, offering marketers a comprehensive understanding of the evolving media landscape and consumer behavior.
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Personalizing Your Brand — Moving Out of the Friend Zone
Event Recaps November 6, 2024Doug Zarkin explored key themes from his book, "Moving Your Brand Out of the Friend Zone," focusing on the personalization of advertising and the dynamics of brand-consumer relationships.
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Revolutionizing the Car Buying Experience
Event Recaps November 6, 2024Learn how Sonic Automotive set out to revolutionize the car buying process with its EchoPark Automotive business, making a seamless omnichannel experience so the consumer can drive the process, spend less time in the dealership, and leave a very happy owner.
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SMS Marketing: Blending Content, Engagement, and Revenue
Event Recaps November 6, 2024This session dove into the Carolina Hurricanes' text message strategy, which emphasizes content and responsiveness as much as sales-focused messaging. In the first seven months since launch, the organization has seen a 3:1 ROI via text messaging, branching out from the traditional use of an SMS platform.
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The New Age of Influence: eos’ Creator-Fueled Marketing
Event Recaps November 6, 2024Discover how eos has harnessed the power of creator marketing to redefine beauty and personal care advertising. In this session, explore how the iconic challenger brand has partnered with digital creators to craft authentic, engaging campaigns that resonate with today’s younger consumers.
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The Power of Predictive Intelligence in Shaping the Future of Marketing Performance
Event Recaps November 6, 2024Using AI models to analyze data sets to produce accurate predictive insights on audiences is allowing brands to stay one step ahead of the competition. Resonate CMO Ericka McCoy discussed how Resonate helps brands take advantage of predictive intelligence to increase performance.
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Bring Value to the Forefront to Drive Change Management and Leadership
Event Recaps October 31, 2024To be effective at change management, marketing operations leaders need to be great communicators, accentuating value over all else. If marketing operations can take ownership of the value conversation, they elevate themselves to a significant leadership position within the organization.
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