Digital & Social and Commerce Marketing Committee Meeting

This event is virtual only and no in-person option is available.

I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)

II.  Partnering for Prevention: Sanofi’s Success in Retail Media with Walgreens (11:10 - 11:40 a.m. ET) 
Hear about the powerful partnership between Sanofi and Walgreens that won the campaign a 2024 REGGIE Award in the Retail Media Networks category. Learn how they used a targeted strategy across Walgreens’ retail media network that engaged diverse audiences and increased foot traffic at locations through programmatic ads, social media, dedicated emails, and on-site promotions. This session will provide insights into navigating complex healthcare messages in retail media and using successful e-commerce tactics in pharma.  

Speaker:
Peter Zenobi, Director, Influenza Consumer Marketing, Sanofi

III. MEMBER DISCUSSION: Interactive Member Discussion on Commerce Trends & Predictions (11:40 – 12:10 p.m. ET)
Hear the latest commerce predictions and trends including the increasing role of UGC in retail media and how brands can seamlessly integrate creator content into retailer paid media. 

Speaker: 
Sarah Nesheim, Co-Founder, Crafted

IV. Pickleball and Pop Culture: How Nature Made Vitamins Served a Smash Hit on Social (12:10 - 12:55 p.m. ET)
Discover how Nature Made combined culture with bold creativity to drive brand engagement and brand love with the launch of their limited-edition pickle flavored multivitamin gummies. Partnering with USA Pickleball and celebrity soccer star Alex Morgan, this activation leveraged events, influencers, and social media to capture attention and spark social conversation. From navigating the challenges of marketing in a highly regulated industry to engaging their community and adapting real-time messaging, this session will reveal key lessons on content strategy, earned media, and driving social buzz.

Speaker:
Courtney Davis, Sr. Manager, Brand Activation Pharmavite