Digital & Social and Commerce Marketing Committee Meeting
when
Start: Wednesday, February 26, 2025 at 11:00am
End: Wednesday, February 26, 2025 at 1:00pm
WHERE
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
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Registration | |||||||||
Attend Virtually | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A |
This event is virtual only and no in-person option is available.
I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)
II. MEMBER DISCUSSION (11:10 – 11:30 a.m. ET)
III. Partnering for Prevention: Sanofi’s Success in Retail Media with Walgreens (11:30 a.m. - 12:15 p.m. ET)
Hear about the powerful partnership between Sanofi and Walgreens that won the campaign a 2024 REGGIE Award in the Retail Media Networks category. Learn how they used a targeted strategy across Walgreens’ retail media network that engaged diverse audiences and increased foot traffic at locations through programmatic ads, social media, dedicated emails, and on-site promotions. This session will provide insights into navigating complex healthcare messages in retail media and using successful e-commerce tactics in pharma.
Speaker:
Peter Zenobi, Director, Influenza Consumer Marketing, Sanofi
IV. Session 2 (12:15 - 1:00 p.m. ET)
Webinar information, if available, will be provided to registrants only.