Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Executive Summary
Join Daniel Kaufman and Amy Mudge from Baker Hostetler in a fast-paced conversation with Serena Viswanathan from the FTC's Advertising Practices Division and Laura Brett at the National Advertising Division of BBB National Programs. This panel will focus on identifying the top advertising enforcement and regulatory priorities and explore the most significant consumer protection concerns. The discussion will help set the foundation for all of the rich conference content to follow, helping participants analyze like an enforcer and focus on the why behind the latest developments, cases, and rulemakings.
Speakers:
Amy Mudge
Leader, Advertising, Marketing, and Digital Media Practice
BakerHostetler
Daniel Kaufman
Partner, Advertising, Marketing, and Digital Media Practice
BakerHostetler
Serena Viswanathan
Associate Director
Federal Trade Commission
Laura Brett
Vice President, National Advertising Division
BBB National Programs