“We’re Putting the Brand Back Together” — Getting the Most out of Brand Partnerships with Artists
Executive Summary
Join us for a lively discussion on the cutting edge of brand-artist partnerships featuring Maxwell Zotz (Zotz), Head of Music at Music Audience Exchange. Our panel will walk through scenarios and what to consider when partnering talent with brands, including leveraging data and technology to boost engagement and ROI from such campaigns. This session will feature a live demonstration of the MAX live engagement tool (SET.Live) used at concerts and events.
Takeaways include:
- Fundamentals of a brand deal in the music industry (and elsewhere)
- Benefits of brand-artist partnerships, including leveraging first party data
- What are the terms involved in capturing data
- Privacy considerations for data capture and sharing in the campaign
- Choosing and securing talent
- Driving authentic engagement (lawfully)
- What to do when your talent goes rogue
Speakers:
Sarah La Voi
Partner
BakerHostetler
Craig Carpenter
Partner
BakerHostetler
Bethany Lukitsch
Partner
BakerHostetler
Maxwell Zotz
Head of Music
Music Audience Exchange (MAX)
CLE Materials
- Session Presentation
- 2023-28832
- Music Streaming Platforms and Data Privacy Concerns: British Music ASL
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