Industry Insights Blog
Highlighting drivers of growth, game-changing campaigns, key takeaways from ANA events, and more.
Leading Edge
Will SearchGPT Milk Google’s Search Cash Cow?
When ChatGPT was launched in November 2022, many felt that Google Search had finally met its match. However, in the first six months after the launch of ChatGPT, Google Search gained market share versus Bing, powered with AI from ChatGPT developer OpenAI.
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Marketing Maestros
Written by in-house and industry contributors, this blog drew on insights from the marketing community, examined game-changing campaigns and research, and provided actionable takeaways from ANA events.
Regulatory Rumblings
From the ANA's government relations team in Washington, D.C., this blog focused on advocacy initiatives and key legal and regulatory issues threatening national advertisers' freedom of commercial speech.
How to Contribute
Industry Insights currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.