Fuel Business Results. Grow Enduring Brands.
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content through local and regional events, committees, and webinars to help members advance their careers and business, stay connected, and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Put Your Best Work in the Spotlight
The B2 Awards are the premier recognition program exclusively honoring excellence in B2B marketing and communications, with a focus on results-driven strategies and impactful outcomes.
This year introduces several exciting new award categories. Take advantage of Early Bird pricing, available until December 13. The final deadline for entries is February 21.
Winners will be revealed at the B2 Awards Gala on June 3rd at the 2025 ANA Masters of B2B Marketing Conference.This prestigious event will honor the achievements of top-performing B2B marketers and agency teams.
Connect with the ANA B2B Community
As the B2B landscape continues to transform, the 2024 Masters of B2B Marketing Conference explored and celebrated not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.
From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference acted as a compass guiding attendees through the ongoing transformation of B2B marketing, as speakers uncovered breakthrough strategies, discussed the marketing/sales/C-suite relationship, unveiled insights from a groundbreaking marketing measurement study, and more. See what you missed.
Members Only One-Day Conferences
Enjoy insightful and engaging content in a collegial atmosphere at member locations across the U.S. to collect actionable ideas from fellow ANA members that can drive growth within your organization.
No events are currently scheduled. Please check back for future events or click the button below to see all available members only one-day conferences.
B2B Committee
Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.
Account-Based Marketing Committee
Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.
Customer Experience Committee
Developing effective communications that elevate customer experience for key constituents.
B2B Webinar Series
Leverage the ANA's B2B Insights
B2B
B2B Trade Publications (Still) Deliver for Marketers
B2B
Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating
A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.
Trends and Technology
Who Said Personalization Would Be Easy?
The rise of personalization presents growing challenges to marketers, with 51 percent of consumers saying that they have been frustrated by receiving irrelevant content or offers from brands they're not interested in, per a recent study. To deliver more relevant messaging, marketers must stop focusing so much on the tech tools enabling the personalization and put more emphasis on the user experience catering to individuals.
Trends and Technology
How Do Marketers Fix Broken Agency-Client Relations?
Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes.
Leading Edge
B2B in 2024: A Guide to Successful Campaigns
Knowledge Partners
AI in B2B Marketing Report: Lessons from the Frontline
Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
Knowledge Partners
The Power of Performance Marketing in 2024
Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
Knowledge Partners
How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy
As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.