Search Marketing Knowledge Center

Programmatic Transparency Benchmark

Research Reports June 17, 2024

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.

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Resource List of Certified Diverse Suppliers for Marketing/Advertising

Industry Insights June 5, 2024

To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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A Call: Principal Media Case Studies

Industry Insights May 31, 2024

The ANA recently released a study titled "The Acceleration of Principal Media," which reveals that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. It features four case studies highlighting how marketers have leveraged principal media.

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CMO Investment Preferences, by the Numbers

Money Slides May 21, 2024

In his remarks at the ANA’s 2024 Advertising Financial Management Conference, ANA CEO Bob Liodice shared the results of a survey of CMO’s that illuminates their investment priorities.

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The Best in Show Qualities of the Aflac Studio

Conference Highlights May 15, 2024

Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.

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The Acceleration of Principal Media

Research Reports May 14, 2024

Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.

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Tips for Agencies, Search Consultants, and Procurement Professionals

Event Recaps May 8, 2024

Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

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Tips for Agencies, Search Consultants, and Procurement Professionals

Conference Highlights May 8, 2024

Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.

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Overview of the 2024 ANA Advertising Financial Management Conference

Conference Highlights May 8, 2024

In this video, get a two-minute overview of the 2024 ANA Advertising Financial Management Conference.

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Insights from the Conversation Board

Conference Highlights May 8, 2024

AI will free procurement professionals to focus on strategic management that boosts efficiency.

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A Panel of Experts Discusses Combating Programmatic Media Waste

Event Recaps May 8, 2024

A panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.

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Insights from the Conversation Board

Conference Session Videos May 8, 2024

The ANA's Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. Our panel of experts offered their advice on marketing procurement, sourcing, and financial management challenges and questions.

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Tips for Agencies, Search Consultants, and Procurement Professionals

Conference Session Videos May 8, 2024

In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.

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A Panel of Experts Discusses Combating Programmatic Media Waste

Conference Session Videos May 8, 2024

In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.

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Convention Busters: Disrupting Procurement Myths

Event Recaps May 7, 2024

Representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.

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Advertising Operations and Procurement, United Together

Event Recaps May 7, 2024

At United Airlines, Julia Fedor takes partnership with procurement to the next level by integrating her colleagues into the campaign process, including production shoots and business unit showcases, to strengthen relationships, build trust, and grow their industry knowledge.

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Advertising Operations and Procurement, United Together

Conference Highlights May 7, 2024

Advertising operations can enhance its internal partnership with procurement by bringing it into the project lifecycle.

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Convention Busters: Disrupting Procurement Myths

Conference Session Videos May 7, 2024

In this video, representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.

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Is Out-of-Home Media Too Expensive and Does Cost Concern Hinder Results?

Industry Insights May 6, 2024

It can be argued that multiplying a low CPM by the scale and flight duration needed for a specific campaign is what makes OOH a wallet-busting undertaking. I call this “OOH commitment issues.” The commitment to media in the remaining 98 percent of an American marketer’s budget is still higher than that made to OOH, so why the double standard?

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