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Search returned: 6 document(s).

  • Artificial Intelligence: A Beginner’s Guide

     Marketing Futures   April 29, 2024  

    AI continues to revolutionize various industries, with an expected annual growth rate of 37.3 percent between 2023 and 2030. ANA's Marketing Futures aims to empower marketers with this suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

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  • The Future of Marketing: A Roadmap to Hypergrowth

     Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

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  • Practice of Innovation Report

     Marketing Futures   February 25, 2022  

    The ANA Marketing Futures “Practice of Innovation” Report is a guidebook for disruptors. Exclusive interviews with some of the brightest minds in our industry demystify innovation and provide concrete steps for marketers to embed the practice within their brands.

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  • Behind the Campaign: Using AI To Fix Content Marketing’s ROI Problem

     Marketing Futures   November 1, 2021  

    How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.

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  • Behind the Campaign: Wine and Cheez-It

     Marketing Futures   November 1, 2021  

    To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”

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  • Behind the Campaign: Laugh Tracker

     Marketing Futures   November 1, 2021  

    How did the Tennessee Department of Tourism use technology to provide parents with a trusted source of honest and authentic feedback? By leveraging neuroscience technology to create a new metric to help parents understand visitor satisfaction: laughter.

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