Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next

November 12, 2024

Executive Summary

Join a multi-disciplinary team from Venable LLP led by partner Melissa Landau Steinman that includes partners Justin Pierce (IP), Rob Hartwell (Privacy), and Meredith McCoy (Political Law) to discuss the latest regulatory and business developments in artificial intelligence and what's on the horizon, with a focus on the topics most relevant to brand advertisers right now: advertising and promotions, consumer protection and regulatory issues; privacy; and trademark, copyright, and right of publicity protections.

We'll discuss some of the pluses and perils of the use of AI in marketing and take a look at some of the major AI campaigns this year, drilling down into some of the policy and legislative developments at the state and federal level and the ongoing push to regulate by Congress, the FTC and other federal agencies, and the states, as well as other countries and/or self-regulatory bodies. Then we'll take a closer look at topics like deep fakes and impersonation, digital influencers, the effect of AI technologies on the use of classic advertising and promotional techniques, use of personal information by AI platforms, recent litigation and attempts to regulate IP — and, with the election just behind us, political advertising and what we've just seen happen on that front. Then, we'll get out our crystal ball to take a stab at predicting what's coming next, with Chevron deference in tatters and a new administration in the offing! What could be more exciting, except perhaps letting AI generate the entire session on its own!?!

Speakers:
Melissa Landau Steinman
Partner
Venable LLP

Justin Pierce
Partner
Venable LLP

Rob Hartwell
Partner
Venable LLP

Meredith McCoy
Partner
Venable LLP