Earthquake in California! Online Charitable Fundraising Platform Law Shakes up Online Cause Marketing…with Aftershocks in Hawaii
Executive Summary
California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Learn what is covered and how to comply, including:
- When are commercial coventurer programs covered?
- Donation-at-checkout, free-action and voting programs also are covered.
- "Good standing" of charity in California must be verified.
- Money must be held in a separate bank account.
- Timing for delivery of money to charities
- Annual reports will be complex.
- Advantages to work with a platform charity if supporting multiple causes.
- Hawaii has adopted a piggyback law that goes even further!
Speaker:
Ed Chansky
Shareholder
Greenberg Traurig, LLP
CLE Materials
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