Marketing Makes a World of Difference™
Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission: To advance the impact of brands as forces for good and for growth.
Activated in partnership with The Internationalist, the Coalition is united in principle by a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a commitment to educate the next generation of marketing talent; and an internet experience free of toxicity.
Learn how our Brands for Humanity Coalition members drive marketing growth by selecting an icon below.
“Brands for Humanity represents ANA's collective effort to weave together a strategy for brands that will allow them to not only grow their businesses but to figure out how to simultaneously be a force for good.”
- Bob Liodice, ANA CEO
Get Inspired With the ANA's Most Recent Insights
Social Impact
'Climb for Clean Air' Raises the American Lung Association to New Heights
Beyond Profit Podcast
How to Shift to a Purpose Economy
Pulse
A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Learn and Network with Members
Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.
Brand Purpose Committee
Bringing member brands and nonprofits together to discuss the critical role purpose plays in driving growth and change.
| March 26 |
Brand Purpose - Growth for Good Via Virtual (Eastern Time) |
| June 25 |
Brand Purpose - Growth for Good Via Virtual (Eastern Time) |
DE&I Forum
Briefing marketing professionals and promoting discussion on social injustice and the lack of representation within the industry.
No events are currently scheduled. Please check back for future events or click the button below to see all available de&i forum.
Ethics Policy Committee
Ensuring quick and transparent solutions for consumers challenged with marketing offers or who have concerns about data privacy.
| March 13 |
Ethics Policy Via Zoom |
| June 5 |
Ethics FUNdamentals 30 Minutes |
LGBTQ+ Forum
Educating marketers on best practices for inclusion of LGBTQ+ in advertising and providing support for LGBTQ+ marketers.
| May 20 |
LGBTQ+ Forum Virtual Meeting |
| September 16 |
LGBTQ+ Forum Virtual Meeting |
Multicultural Marketing & Diversity Committee
Educating and informing members on key multicultural and diversity topics.
| March 25 |
Multicultural & Inclusive Marketing Via Virtual (Eastern Time) |
| June 4 |
Multicultural & Inclusive Marketing Via Virtual (Eastern Time) |
Nonprofit Organizations Committee
Discussing both ethics and policy, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.
| February 25 |
2025 ANA Nonprofit Conference Oxon Hill |
| May 14 |
Nonprofit Organizations Washington |
Sustainability Committee
Addressing each segment of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.
| March 27 |
Sustainability Committee Meeting March 2025 Virtual Meeting (Eastern Time) |
| May 28 |
Sustainability Committee Meeting May 2025 Virtual Meeting (Eastern Time) |
Take the Next Step
Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.