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Marketing Makes a World of Difference™
Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission: To advance the impact of brands as forces for good and for growth.
Activated in partnership with The Internationalist, the Coalition is united in principle by a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a commitment to educate the next generation of marketing talent; and an internet experience free of toxicity.
“Brands for Humanity represents ANA's collective effort to weave together a strategy for brands that will allow them to not only grow their businesses but to figure out how to simultaneously be a force for good.”
- Bob Liodice, ANA CEO
Get Inspired With the ANA's Most Recent Insights
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Social Impact
Little Guys Making a Big Impact
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Beyond Profit Podcast
Increasing Interest in Diverse-Owned and Targeted Media
Learn and Network with Members
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Members Only One-Day Conferences
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Brand Purpose Committee
Bringing member brands and nonprofits together to discuss the critical role purpose plays in driving growth and change.
August 1 |
Brand Purpose - Growth for Good Virtual Meeting |
November 19 |
Brand Purpose - Growth for Good New York |
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DE&I Forum
Briefing marketing professionals and promoting discussion on social injustice and the lack of representation within the industry.
July 15 |
DE&I Forum Via Virtual (Eastern Time) |
September 6 |
DE&I Forum Via Virtual (Eastern Time) |
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Ethics Policy Committee
Ensuring quick and transparent solutions for consumers challenged with marketing offers or who have concerns about data privacy.
July 11 |
FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults 30 Minutes |
August 1 |
Ethics Code Unveiled 30 Minutes |
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LGBTQ+ Forum
Educating marketers on best practices for inclusion of LGBTQ+ in advertising and providing support for LGBTQ+ marketers.
July 11 |
LGBTQ+ Marketing Inclusion Day Virtual Event (Eastern Time) |
September 12 |
LGBTQ+ Forum Virtual Meeting (Eastern Time) |
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Multicultural Marketing & Diversity Committee
Educating and informing members on key multicultural and diversity topics.
July 25 |
Multicultural Marketing & Diversity Via Virtual (Eastern Time) |
September 17 |
Multicultural Marketing & Diversity Via Virtual (Eastern Time) |
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Nonprofit Organizations Committee
Discussing both ethics and policy, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.
July 17 |
Nonprofit Organizations Washington |
October 1 |
Nonprofit Organizations Washington |
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Sustainability Committee
Addressing each segment of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.
October 22 |
Sustainability Committee Meeting at Masters of Marketing Orlando |
December 12 |
Sustainability Committee Meeting December 2024 Virtual Meeting (Eastern Time) |
Take the Next Step
Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.