Marketing 101
Explore diverse content on the fundamentals of our craft.
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Marketing Skills Assessments
How can I assure myself and my marketing team are up-to-speed in our marketing skills?
Loyalty Marketing
How can I encourage loyalty within my customer base?
DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
Creativity & Creative Effectiveness
How can a brand optimize its creative output, and what is its worth?
Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
Creating Household Gender Equality Through a Fake Product Launch in India
Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
Mastering the Marketing Brief: A Practical Guide to Campaign Development
A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
How One Word Can Improve a Brand
During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
Building Blocks of Responsible AI
During a session at the 2024 ANA Masters of Marketing Conference, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.
Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
How to Keep Phone Contact Compliant with Consent
Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
Broadcasters’ Share of Ad Voice, by the Numbers
Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
The Frequency with Which Different Age Groups Check Their Mail, Charted
The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
Content Marketing Editorial Calendar 2025
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2025
A report to track editorial calendar opportunities and their associated deadlines.
Marketing Calendar Template 2025
A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.