Event Recaps
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Building a Customer-Centric Organization
Event Recaps October 23, 2024AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Delivering Growth and Fulfillment Through Technology
Event Recaps October 23, 2024HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.
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Finding Inspiration for Growth in the Everyday
Event Recaps October 23, 2024Procter & Gamble shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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L’Oréal: Future Fit for Future Growth
Event Recaps October 23, 2024L’Oréal Groupe uncovered the key catalysts for future growth and detailed its strategy to augment marketing with creativity, founded on a strong digital and tech core.
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AI Ethics and Privacy Challenges
Event Recaps October 17, 2024In this session, Jason Hartley of PMG delved into the latest privacy and technology issues that impact AI and ethics.
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ANA/Google Webinar: Perspectives on a New Era of Online Privacy
Event Recaps October 17, 2024Industry leaders recently shared updates from the Privacy Sandbox team and insights from major players in the advertising technology space during a webinar on the future of digital privacy and advertising.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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Driving Business Growth Through Gender Equality in Marketing
Event Recaps October 15, 2024The Gender Equality Measure (GEM®) has emerged as a groundbreaking research methodology that quantifies gender bias in advertising and media programming, highlighting its role in driving business growth through more accurate representation.
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GEM® Lift: Turbocharging Sales Through Gender Equality Advertising Strategies
Event Recaps October 15, 2024SeeHer shared a comprehensive analysis of how gender-equitable advertising drives business growth across diverse consumer segments, with particular emphasis on generational, racial, and ethnic impacts on sales performance.
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The Power of Influencer Marketing for Nonprofits
Event Recaps October 15, 2024Influencers are becoming a larger and larger part of brands’ marketing mixes, and nonprofits, too, are capitalizing on this still-new channel. At an October 2024 meeting of the ANA Nonprofit Organizations Committee, the audience received advice for how to capitalize on this powerful marketing resource from Moore's Misti Dragano.
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American Express Shares Insights on Creating a High-Performing Content Management Team
Event Recaps October 10, 2024During a session at ANA’s 6th Annual Data and Direct Marketing Conference, Kiley M. Rickert, director of the content management group at American Express, shared insights on the roles and responsibilities needed to create a successful content management team.
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Anthropologie Shares Tips on Customer Loyalty
Event Recaps October 10, 2024During a session at an October 2024 Data and Direct Marketing conference, Anthropologie’s senior director of global customer strategy Ian Dewar discussed ways the brand creates and maintains customer loyalty.
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Data Ethics and Privacy Across the States
Event Recaps October 10, 2024Senny Boone, SVP at the ANA, discussed data ethics and privacy during an October 2024 Data and Direct Marketing conference.
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Driving Business Growth Through Representation and Portrayal: Insights from SeeHer
Event Recaps October 10, 2024Businesses are increasingly recognizing the pivotal role that representation and portrayal play in driving growth and as a force for good. SeeHer is committed to driving business growth and having societal impact for women and girls through representation in media, marketing, advertising, and entertainment.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook
Event Recaps October 10, 2024During a session at an October 2024 ANA Data and Direct Marketing conference, Steve Monteith, chief customer and marketing officer at USPS, discussed the current trends in direct mail marketing that have influenced the media landscape.
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Key Lessons Learned from Transformation and Change
Event Recaps October 10, 2024Lisa Bialecki, VP of strategic communications and demand generation at Rust-Oleum, discussed navigating transformation.
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Mastering the Convergence of Marketing, Media, and Commerce
Event Recaps October 10, 2024At an October 2024 ANA 1-Day Conference, the audience learned about how Mondelēz is adapting to the new marketing landscape from the organization’s global VP and head of digital commerce, Jie Cheng.
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Six Principles for Leveraging Creator Content
Event Recaps October 10, 2024During an October 2024 meeting of the ANA Content Marketing Committee, Props Media Platform joined its client, the lender College Avenue, to share the principles that it has developed for making the most of creator content.
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Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.
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