The Analytics & Data Science Committee provides a forum for strategists, practitioners, and citizen data scientists to develop thought leadership and best practices related to customer-centric, data-driven marketing, including increasingly relevant machine learning and AI.

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The Brand Purpose - Growth for Good Committee focuses on bringing together member brands and nonprofits to discuss the critical role purpose plays in driving organizational growth and positive social change.

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The Data & Direct Marketing Committee is for members who need to learn the latest best practices and techniques in the direct marketing space both offline and online for customer acquisition and loyalty programs.

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The Email Excellence Center is the voice of the email marketing community, and the source of knowledge and expertise for new entrants and seasoned practitioners.

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The Ethics Policy Committee meets to review pending activities at the federal and state levels to ensure ANA members stay “ahead of the regulatory curve” by providing quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.

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The Government Relations Committee discusses federal and state legislative and regulatory proposals on a wide range of issues currently affecting advertisers and marketers.

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The HBCU Campus Connect is a dedicated community committed to advancing and empowering black marketers, including those within the HBCU ecosystem.

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The ANA Legal Affairs Committee meets monthly to discuss the latest developments on federal and state legislation, regulatory matters, and any other issues the advertising and marketing community faces that challenge their advertising content and practices.

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The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections.

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The ANA Marketing Futures Committee aims to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making.

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The Nonprofit Organizations Committee welcomes all ANA members with an interest in fundraising and nonprofit marketing. This committee serves as a dynamic platform for members to engage in discussions, cultivate thought leadership, and develop best practices for the nonprofit sector.

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The Regulatory Working Group was established to provide our members with the opportunity to discuss federal and state regulatory issues and ANA comment filings.

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The Sustainability Committee addresses each of the segments of Sustainability — People, Society, and Planet — with a focus on being a force for good and a force for growth.

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The purpose of the Account-Based Marketing Committee is to help members demystify ABM by harnessing its power and potential to drive revenue growth for businesses.

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The AI Committee explores the opportunities that marketers are pursuing in applying AI and addresses the risks it brings about.

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The Commerce Marketing committee provides a forum for members to continue to learn, explore, share best practices and discuss emerging trends in the customer experience, the blending of consumer and shopper insights, e-commerce, direct-to-consumer and other methods.

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The Content Marketing committee encompasses the strategic use of content, regardless of source or placement, which helps to advance various initiatives and the brand, as well as drive the engagement of the target audience.

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The Customer Experience committee aims to transform brand stewards into leaders and champions for sustainable, profitable growth across the entire organization.

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The DE&I Forum is a place where professionals can be briefed about discussions around social injustice and lack of representation.

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The Influencer Marketing Committee provides a forum for ANA members to address industry-wide challenges, better understand the latest trends and technologies, share creative influencer case studies, and collectively elevate each others’ expertise.

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The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.

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The Relationship Marketing Committee is for members who are responsible for their organizations' CRM, rewards and loyalty marketing, and customer engagement and customer experience initiatives.

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The Sponsorship and Experiential Marketing Committee is for members who are responsible for their organization’s sponsorships, corporate partnerships and experiential marketing initiatives.

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The Advertising Financial Management Committee strives to bring better value to members' organizations by discussing such important topics as process efficiencies, cost savings, and return on investment.

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The Agency Relations Committee is for client-side marketers who manage agency relationships and are looking to enhance and improve the client/agency relationship for the best business results.

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The Brand Management Committee drives industry thought leadership, shares best practices and expertise, and facilitates discussion and topics to inform better decision making.

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The B2B Committee focuses on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, and more.

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Regional group

• B2B (Midwest)

The Digital & Social Committee provides a forum for client-side ANA members to hear the latest creative digital, social, and influencer case studies, discuss industry-wide challenges, better understand the latest trends and technologies, and connect with other ANA members.

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The In-House Agency Committee is for client-side marketers that manage the creative and/or operations of their in-house agency, including other in-house marketing work.

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The Marketing Operations and Transformation Forum focuses on the foundation of an organization’s overall marketing strategy and operations.

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The ANA Measurement & Accountability Committee offers measurement executives, researchers, digital analysts, and consumer insight specialists an opportunity to foster a measurement community and drive measurement standards and research best practices.

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The Media committee takes a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.

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The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.

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The Production Management Committee is for client-side marketers working day-to-day in production management roles, including in-house content teams. The committee's primary focus is on video and broadcast production, however other media are covered as well.

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