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Responsible Marketing: Getting It Wrong the Right Way
Leading Edge January 2, 2025
For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.
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Content Marketing Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Lead Generation Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.
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Product Development Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy and plan.
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Product Marketing Plan Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 23 premium tools and templates to create a comprehensive product marketing plan.
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Webinar Program Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Account Scoring Template
Tools January 1, 2025
An analysis tool to evaluate corporate accounts based on 6 key criteria.
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Brand Assessment Tool
Tools January 1, 2025
A self-assessment to evaluate your organization from a Branding perspective.
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Brand Strategy Scorecard
Tools January 1, 2025
A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
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Buyer Persona Template
Tools January 1, 2025
Use this template to create buyer personas for the key buyers that you intend to target.
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Buying Process Stage Template
Tools January 1, 2025
A template to document "buying stages" for each of your buyer personas.
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Competitive Webinar Tracking Template
Tools January 1, 2025
A tool to monitor & compare key metrics of your competitors webinar activities.
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Content Mapping Template
Tools January 1, 2025
Use this template to create a visual representation of your content marketing plan.
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Content Marketing Assessment
Tools January 1, 2025
Use this tool to evaluate your organization.
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Content Marketing Assets Database
Tools January 1, 2025
Use this template to manage & audit your content marketing assets.
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Content Marketing Contributors Database
Tools January 1, 2025
Use this template to manage your content marketing contributors.
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Content Marketing Metrics Dashboard
Tools January 1, 2025
Use this to define, track and report on your key content marketing program metrics and KPIs.
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Content Marketing Strategy Scorecard
Tools January 1, 2025
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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Content Monitoring Tool
Tools January 1, 2025
Use this template to keep track of your competitors content marketing efforts.
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Core Values Worksheet
Tools January 1, 2025
A professionally designed template to help you craft your core values.
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