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Advertising Ethics in the Age of AI
B2C July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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SAP Riffs on the Day’s News with AI-Generated Images
B2 Awards July 18, 2024SAP leveraged AI image-generation to accelerate the creative cycle, allowing it to pitch its technology to mid-size companies.
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Reddit Is Eager to Boost Its Stock with Brand Advertisers
B2C July 17, 2024Reddit has grown up. The 19-year-old social media platform has tamed its sometimes tumultuous, often passionate communities, enabling the company to broaden its reach with advertisers and promote its brand safety efforts.
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Editor Highlights: AI, Diverse Suppliers, and the Full-Funnel Journey
Pulse July 17, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More
ASK Answers July 17, 2024What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?
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This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign
B2 Awards July 17, 2024Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.
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Discover the Shein Effect in Spain
Knowledge Partners July 16, 2024Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.
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Breaking Through, Engaging, and Driving Results in Healthcare Marketing
Knowledge Partners July 16, 2024RPA shared key insights from its experiences working with healthcare brands, including what matters most to patients along their healthcare journey.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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National Junk Food Day: Showcasing Successful Campaigns
Pulse July 15, 2024In light of these biological underpinnings of our taste for cheese curls, potato chips, and bob-bons, we can perhaps feel justified if we periodically indulge our taste for junk food. And what better time than July 21st, National Junk Food Day. As we prepare to celebrate this auspicious occasion, take a peek at a few of the campaigns used to promote some of the more indulgent snacks in the food pyramid.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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LiuGong Highlights its Role in Mexico, Central America, and the Caribbean
B2 Awards July 14, 2024LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.
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Marketing News Quiz for July 13, 2024
Marketing News Quiz July 13, 2024In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.
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AllazoHealth Refreshes its Brand
B2 Awards July 13, 2024AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.
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Amazon Ads Appeals to SMBs
B2 Awards July 13, 2024Amazon Ads pitched its services to small- and medium-sized businesses.
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This Retirement Services Company Sought to Help the “Sandwich Generation”
B2 Awards July 13, 2024Athene undertook to help inform financial professionals about the needs of the generation sandwiched between the responsibilities for aging parents on the one hand and dependent adult children on the other.
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Deloitte Revamps Its Appeal to Clients in the Technology, Media, and Telecom Sectors
B2 Awards July 13, 2024Deloitte refreshed its brand identity to clarify how it could assist clients working in the Technology, Media, and Telecom sectors.
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The Test & Learn Mindset
Industry Insights July 12, 2024Mastering the art of personalization is the big difference-maker in this era of digital marketing, where consumers expect “tailored” experiences. In the spirit of pop culture icon Taylor Swift, we’ve re-mixed some of our marketing insights to some of her chart-topping song lyrics.
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Will There Be a Next Generation of Marketers?
B2C July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
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