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Search returned: 5163 document(s).
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Getting the Most Out of a Big Game Ad: What Viewers Are Looking For
Leading Edge February 7, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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Are Companies Squandering $3.5 Trillion in Brand Value?
Trends and Technology February 7, 2025The tension between performance marketing and branding has created a strategic paradox that threatens sustainable business growth. While company values are becoming more and more important to consumers when it comes to what they purchase, marketers are having an increasingly tough time explaining to C-level executives the nuanced, compounding value of investing in branded advertising.
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Lack of Brand Building is Costing Your Company Millions in Value
POVs February 7, 2025Matthew Schwartz provides three tips for helping you and your team overcome C-suite skepticism about brand marketing, which is a proven value driver for businesses.
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McDonald's Brings Back Uncle O'Grimacey After 40 Years
Marketing News February 6, 2025McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.
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Why Your Brand Sucks at Personalization with David Edelman
On Scope February 6, 2025David Edelman, author and former CMO at Aetna, discussed why the uptake has been so slow for brands investing in personalization efforts, what’s needed to build a best-in-class personalization system, and the five promises brands can make to consumers through personalization.
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Brand Partnerships and Co-Branding 101
ASK Answers February 6, 2025ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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Popeyes and Tequila Don Julio Unite to Create Limited-Edition Menu
Marketing News February 5, 2025Fried chicken chain Popeyes and Tequila Don Julio are joining forces to create a limited-edition menu, called "The Championship Lineup," that will be available in select Popeyes locations, including New Orleans, the hometown of Popeyes and the site of Super Bowl LIX.
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Coffee Mate's First Super Bowl Spot Stirs the Creative Pot
Marketing News February 5, 2025Coffee mate's new Super Bowl ad plugging Coffee mate Cold Foam Creamer may get some tongues wagging. The ad stars a dancing tongue shimmying to Shania Twain belting out an original tune for the brand called "Gimme Cold Foam." The ad campaign launches a few months after Coffee mate debuted three new foam flavors.
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How Agencies Can Build a Lasting Legacy
Leading Edge February 4, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing
Knowledge Partners February 4, 2025In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.
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How to Cut the Marketing Jargon and Communicate Like a Person
POVs February 4, 2025Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.
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Infographic: Why Consumers Want to Be Part of Certain Brand Communities
Knowledge Partners February 4, 2025This infographic from Inspira Marketing analyzes several trends in consumer-brand relationships to determine what it is exactly that makes brand communities tick.
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Brand Loyalty Is a Complete Fallacy
Podcast Clips February 3, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead.
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This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
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Marketing News Quiz for February 1, 2025
Marketing News Quiz February 1, 2025In this week's marketing news quiz: Meta opens Threads to advertising; brands prepare for their Super Bowl, the Super Bowl; consumers have opinions on personalized messaging; and more.
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Iconic Brand Mascots Team Up for Instacart's First-Ever Super Bowl Ad
Marketing News January 31, 2025In a new Instacart ad premiering during this year's Super Bowl, several popular brand mascots join forces to make an epic delivery. Many consumer-facing brands are scrambling to tie their message to Super Bowl LIX, which takes place February 9 at Ceasars Superdome in New Orleans.
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Novartis to Promote Breast Cancer Screening in Super Bowl Ad
Marketing News January 30, 2025A new ad by drug company Novartis premiering during this year's Super Bowl stresses the importance of early and regular breast cancer screenings. The spot, titled "Your Attention, Please," brings together women of different ages and backgrounds to spread the word.
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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
On Scope January 30, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.
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The Future 100: 2025 Edition
Knowledge Partners January 30, 2025VML’s eleventh annual “Future 100” report explores a myriad of trends and developments in the industry, with the aim to prepare marketers for the year ahead.
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