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Search returned: 1152 document(s).
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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns
Industry Insights July 2, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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3 Easy Ways to Avoid Fraud on CTV
Industry Insights June 28, 2024Working with CTV inventory for the past few years, I've found that there are some telltale signs to watch for, best practices that need to be put in place, and a few extra relationship-building steps that are enough to cut out almost all CTV fraud completely.
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2024 ANA Masters of B2B Marketing Conference: A Comprehensive Recap
Industry Insights June 28, 2024The 2024 ANA Masters of B2B Marketing Conference was a gathering for marketing professionals, offering deep dives into the current and future trends shaping the B2B marketing landscape. Held in Naples, Florida, this year's event brought together a stellar roster of industry leaders, providing attendees with valuable insights and practical strategies to enhance their marketing efforts. If you missed it or want to revisit the highlights, here’s a detailed recap.
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Gustavo Cecilio of PepsiCo on Multicultural Marketing
Industry Insights June 27, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and PepsiCo Foods’ head of multicultural marketing, North America, Gustavo Cecilio.
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The Sound of Brand-building: How to Leverage Audio Advertising
Knowledge Partners June 27, 2024System1’s Andrew Tindall shares five key best practices for effectively leveraging audio advertising.
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Navigating the Shift: Adapting to a Potential TikTok Ban
Industry Insights June 25, 2024With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly and strategically pivot to maintain their competitive edge. As marketers, we need robust strategies for adapting digital marketing efforts to thrive, even in TikTok's potential absence. Let’s jump in.
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The 2020s: A New Era of Digital's Global Preeminence Over Linear TV
Money Slides June 25, 2024Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.
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What’s The Secret to Building Successful Customer Relationships?
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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The Power of Social Communities: Essential Strategies to Build Brand Engagement
Industry Insights June 24, 2024Programmatic ad buying took off in the 2010s because advertisers and publishers alike realized that audiences were splintering across the long tail of websites. As the monoculture dissolved, it became clear that it was impossible to reach a mass audience with direct buys and homepage takeovers across a dozen websites.
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The Art of Persuasion in the Age of AI
Industry Insights June 21, 2024As marketers, we spend a lot of time discussing the art and science of persuasion. Many of the most successful brands in fact, have built their entire creative process around using behavioral science to create persuasive narratives grounded in human insights.
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More Human than Human: Brand Characters and Mascots
ASK Answers June 20, 2024How effective are brand characters and mascots in ads?
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Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases
Webinar Rewinds June 20, 2024In this webinar, Andy Hasselwander, Chief Analytics Officer at MarketBridge, and Steve Erbentraut, Chief Technology Officer at Intelisent, explored the benefits of developing and maintaining an owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based CDPs.
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Ranking the Most Valuable B2B Brands, 2024
Money Slides June 19, 2024Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.
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The Rise of Latino-Owned Businesses
Money Slides June 19, 2024A team of presenters at the 2024 ANA Masters of B2B Marketing Conference cited U.S. Census data to chart the proliferation of Latino-owned businesses over the last three decades.
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Digital Accessibility
ASK Answers June 18, 2024How can brands make their websites and digital content more accessible?
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AI in B2B Marketing Report: Lessons from the Frontline
Knowledge Partners June 18, 2024Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
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The Evolution of Digital Marketing in the Era of AI
Industry Insights June 17, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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Making Online and Offline Channel Integration Easier
Partner Content June 13, 2024Direct mail boasts an ecosystem that has been humming for decades, and new technology has added valuable options for integrating direct mail seamlessly with other marketing channels.
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