Search Results for All Content (access may be restricted)
Search returned: 1348 document(s).
-
Five Tips for Creating Compelling Stories with Data Visualization
POVs November 27, 2024These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
view -
Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
Knowledge Partners November 22, 2024A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
view -
Marketing Skills Assessments
ASK Answers November 21, 2024How can I assure myself and my marketing team are up-to-speed in our marketing skills?
view -
From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Webinar Rewinds November 21, 2024In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.
view -
Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
view -
Loyalty Marketing
ASK Answers November 19, 2024How can I encourage loyalty within my customer base?
view -
How MFA and AI-Generated Content Are Reshaping Brand Safety
Leading Edge November 19, 2024The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.
view -
How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
view -
5 Questions to Separate AI Fact from Fiction in Media
Leading Edge November 18, 2024In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).
view -
How Brands Bolster Their Product Placement Strategy
Trends and Technology November 15, 2024The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.
view -
DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
view -
Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Knowledge Partners November 12, 2024Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
view -
Best Practices for Durable Performance with Amazon DSP Ad Relevance
Knowledge Partners November 12, 2024Amazon Ads shares best practices for leveraging its Ad Relevance platform.
view -
How to Keep Phone Contact Compliant with Consent
Money Slides November 12, 2024Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
view -
Creativity & Creative Effectiveness
ASK Answers November 12, 2024How can a brand optimize its creative output, and what is its worth?
view -
2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
view -
Mastering the Marketing Brief: A Practical Guide to Campaign Development
Event Recaps November 7, 2024A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
view -
Celebrating Brand Anniversaries
ASK Answers November 6, 2024How can a brand celebrate their anniversaries to create more buzz and awareness?
view -
Broadcasters’ Share of Ad Voice, by the Numbers
Money Slides November 6, 2024Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
view -
The Friendship Factor: How Trust, Relevance, and Affection Drive Business Growth
Knowledge Partners November 4, 2024New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.
view