Search Marketing Knowledge Center

Marketing to Moms

ASK Answers March 14, 2025

How can my brand effectively connect with mothers?

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This Is How Expert SMB Marketers Are Using AI

Podcast Clips March 14, 2025

When researching how SMBs are using AI, Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., found a surprising difference in how expert marketers approach the technology versus those with less experience. He shared what he found during his appearance On Scope.

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The Reason Why It’s Not Enough for SMBs to Know Their Market Is Different

Podcast Clips March 14, 2025

Every SMB marketer seems to understand that their market is different from others, but they can’t always explain why or how. And that is really the key to success, as Corey Elliott of Borrell Associates Inc. explained during his appearance On Scope.

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Social Media Marketing Can Be a Trap for SMBs

Podcast Clips March 14, 2025

Every SMB marketer seems to understand that their market is different from others, but they can’t always explain why or how. And that is really the key to success, as Corey Elliott of Borrell Associates Inc. explained during his appearance On Scope.

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An Expert Gives His View on the Current State of SMB Marketing

Podcast Clips March 14, 2025

How has SMB marketing evolved during the digital era? Some changes are obvious, others might surprise you. Corey Elliott of Borrell Associates Inc joined the On Scope podcast to cover it all.

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When Mainstream Meets Main St. — The Evolution of Small Business Advertising with Corey Elliott

On Scope March 13, 2025

Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., joined host Mike Berberich for a lively discussion on all things small business, including the consequences of over-indexing on social media and how artificial intelligence fits into small- and medium-sized business building.

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Challenger Brands

ASK Answers March 13, 2025

How do challenger brands succeed in becoming competitive leaders?

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So, What the Hell Is a Data Clean Room Anyway?

Podcast Clips March 13, 2025

Devon DeBlasio, VP of product at InfoSum, gave a brief rundown of what exactly a data room clean is during his appearance On Scope.

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Two Use Cases to Help You Better Understand Data Clean Rooms

Podcast Clips March 13, 2025

During his appearance On Scope, InfoSum’s Devon DeBlasio gave two examples of use cases for data clean rooms, offering critical insights for marketers still trying to wrap their heads around this critically important technology.

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Three Key Questions You Need to Ask Before Using a Data Clean Room

Podcast Clips March 13, 2025

InfoSum’s Devon DeBlasio joined On Scope to share what he believes are the three key questions marketers must ask when considering using a data clean room to enhance their targeting while respecting consumer privacy.

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Every Marketer Needs to Know These Data Clean Room Watchouts

Podcast Clips March 13, 2025

There’s a lot to think about when it comes to data clean rooms, but no consideration is more important than these watchouts, shared by InfoSum’s Devon DeBlasio during his appearance On Scope.

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This Is How You Can Find the Perfect Data Clean Room Partner

Podcast Clips March 13, 2025

The partners you choose for your data clean room collaboration are just as important as the technology itself. Make sure you’re on the right path with these tips from InfoSum’s Devon DeBlasio.

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How Viewers Allocate Their TV Time, by the Numbers

Money Slides March 12, 2025

Nielsen data shared at the 2025 ANA Nonprofit Conference reveals how people apportion their viewing time between streaming, cable, and broadcast TV, with additional granularity offered as to how viewing time is apportioned between streaming platforms like YouTube, Netflix, Hulu, and Disney+.

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What Types of TV Platforms Do Different Age Groups Prefer

Money Slides March 12, 2025

eMarketer data shared at the 2025 ANA Nonprofit Conference reveals the relative preference for streaming, cable, and network TV expressed by gen Z, millennials, gen X and baby boomers.

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The Most Important Actions at Each Stage of the Path to AI Excellence

Money Slides March 12, 2025

Google and BCG share a maturity model for the adoption of AI tools, along with the results of a survey that indicate what percentage of businesses are currently operating at each stage.

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How to Bridge the Gap in Retail Media Measurement

Knowledge Partners March 7, 2025

Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.

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Marketing to Veterans

ASK Answers March 7, 2025

How can my brand effectively market to the veteran community?

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What the Hell Is a Data Clean Room with Devon DeBlasio

On Scope March 6, 2025

Infosum’s Devon DeBlasio joined host Mike Berberich to cover everything marketers need to know about data clean rooms, including why they’re critical to modern marketing success, what partner collaboration might look like, and case studies from brands who have used them with great results.

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Beyond Innovation: Transforming Partnerships for Lasting Value

Knowledge Partners March 6, 2025

Agency Mania Solutions explores what innovation truly means in today’s economic landscape and how it can be brought to life through enhanced client-agency relationships.

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