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Search returned: 1425 document(s).
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Lack of Brand Building is Costing Your Company Millions in Value
POVs February 7, 2025Matthew Schwartz provides three tips for helping you and your team overcome C-suite skepticism about brand marketing, which is a proven value driver for businesses.
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Brand Partnerships and Co-Branding 101
ASK Answers February 6, 2025ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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How to Cut the Marketing Jargon and Communicate Like a Person
POVs February 4, 2025Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.
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This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
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Meditation Might Be the Secret to Achieving Happiness at Work and in Life
Podcast Clips February 3, 2025More and more people are tapping into the numerous benefits of meditation. That includes Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, who believes the practice might be the secret to achieving happiness at work and in life.
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The Trends All Marketers Need to Watch Out For
Pulse January 31, 2025With the start of the new year comes new challenges, surprises, and changes. For marketers, this is no different. If anything, the fast-paced trends and constant technological evolution can be difficult to keep up with as each new year is unlike any other.
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Marketing to African Americans
ASK Answers January 30, 2025How can my brand connect with African American audiences?
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2024 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, takes a look back at 2024 and breaks down the U.S. B2B sector’s media expenditures by channel last year.
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Forecasting 2025 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, shares a projection for the U.S. B2B sector’s media expenditures on each channel in 2025.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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Creating a Market Insights Center of Excellence at Grant Thornton
Event Recaps January 28, 2025Grant Thornton shared its journey to creating its Marketing Insight Center of Excellence.
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Workday’s Planning Process That Puts Marketing Operations at the Center
Event Recaps January 28, 2025Workday shared how it orchestrates its integrated annual planning process for more than 700 Workday marketers.
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Sponsorship Marketing
ASK Answers January 23, 2025What are some trends and best practices for sponsorships?
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Six Lessons to Turbocharge Purpose in 2025
POVs January 23, 2025ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Event Recaps January 22, 2025Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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Lead Generation
ASK Answers January 22, 2025What are the best ways to generate leads for my business?
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Lessons on Demonstrating In-House Agency Value
Event Recaps January 22, 2025In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?
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A Comprehensive Review of Culture Codes for 2025
Event Recaps January 22, 2025Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Conference Session Videos January 22, 2025In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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The Responses That Customers Most Want to Their Complaints, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that reveals the ways in which consumers most want their complaints to be resolved by companies. Hollmann’s data goes on to indicate the frequency with which consumers feel that they receive those resolutions.
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