Search Marketing Knowledge Center

Key Trends to Watch in Data Privacy

POVs May 9, 2024

Laquan Austin, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.

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Radio and TV Compared by Share of the 18-49 Audience

Money Slides May 9, 2024

Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.

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Radio's Ability to Increase Reach, by the Numbers

Money Slides May 9, 2024

Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.

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The Audiences for Radio and TV, by Age

Money Slides May 9, 2024

Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.

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The Reach of Various Marketing Channels, by the Numbers

Money Slides May 9, 2024

Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.

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Word Count's Impact on Audio Ad Recall, by the Numbers

Money Slides May 9, 2024

Cumulus Media shares data that quantifies how recall for an audio ad is improved by diminishing the word count.

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Quantifying the Impact of Creative

Money Slides May 8, 2024

The Hershey Company shares data that demonstrates the influence that creative exerts on metrics such as sales impact, relative to the influence of media and brand.

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Captivating Characters in Advertising: Harnessing the Power of Fluent Devices

Knowledge Partners May 7, 2024

System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.

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Ad Spending on Digital Video Versus TV

Money Slides May 6, 2024

Winterberry Group shares data that compares ad spending on digital video and linear TV and includes a forecast for digital and video ad spend in future years.

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The Marketer’s Guide to OTT and CTV

Knowledge Partners May 3, 2024

The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.

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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape

Event Recaps May 1, 2024

Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.

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Here’s How to Enhance Your Leadership Skills, Practically

Podcast Clips May 1, 2024

Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.

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Artificial Intelligence: A Beginner’s Guide

Marketing Futures April 29, 2024

AI continues to revolutionize various industries, with an expected annual growth rate of 37.3 percent between 2023 and 2030. ANA's Marketing Futures aims to empower marketers with this suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

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Using Data to Improve Direct Mail ROI

Knowledge Partners April 29, 2024

Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.

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Each Generation's Preferred Method of Receiving Offers, by the Numbers

Money Slides April 24, 2024

Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.

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The Role of the Brief in Enabling Creativity

Money Slides April 24, 2024

Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.

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Marketers' Attitudes Toward Brand Purpose

Money Slides April 24, 2024

Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.

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Tracking Linear TV and OTT’s eCPMs Over Time

Money Slides April 24, 2024

Marketing solutions provide Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.

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