Wisdom for Your Ears
Insightful discussions and commentary on key issues affecting the marketing industry.
Home to three varied and popular podcasts supporting the marketing industry, the ANA Podcast Network provides insightful discussions and commentary concerning the future of marketing, the power of brand purpose, and key issues affecting marketers and brands.
COMING SOON
On Scope
The Marketing Podcast
Launching in early 2025, On Scope will be the most authoritative marketing podcast available in our industry. Leveraging the resources of the ANA, the show will represent the voice of the marketer and platform the most consequential marketing leaders, giving them an opportunity to share their insights on key topics driving the marketing landscape.
Subscribe now and ensure you never miss an episode.
The Value of Brand in Driving Purpose
In this episode of Beyond Profit, Alison Clark, brand management and marketing expert, joins host Ken Beaulieu to discuss the importance of brand and its alignment with purpose, her great work at the USO and the lessons learned, and whether the ideals of brand purpose are still relevant today.
Advancing Diversity and Inclusion in STEAM
In this episode of Beyond Profit, Jordan Weiss joins host Ken Beaulieu to discuss the essence of his magazine Diversity in Action and how it has shaped his personal view of diversity, his assessment of the building backlash over DEI, and how he will continue to champion diversity at every turn.
Is Artificial Intelligence a Threat to Marketing Jobs?
As AI penetrates practically every facet of the marketing and advertising industry, marketers could be forgiven for thinking whether AI is a threat to their jobs. Level Agency's Matt Miller joins host Matthew Schwartz to answer some burning questions about where things go from here and if marketers’ concerns are justified.
How Marketers Boost Engagement with Hispanic Consumers
Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy.
Two Ears and a Heart: Emotional Advertising in Audio, with Paul Suchman of Audacy
Marketing Futures Podcast host Mike Berberich spoke with Audacy CMO Paul Suchman about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.
"The Future of the Creator Economy" with Glenn Ginsburg of QYOU Media
QYOU Media’s Glenn Ginsburg joined Marketing Futures Podcast host Mike Berberich to discuss the evolution of the creator economy.
POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.