Search Marketing Knowledge Center

How Analytics Partners Helped Nespresso Achieve High Analytic Adoption

Knowledge Partners February 16, 2024

This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.

view

Direct-to-Consumer (DTC) Marketing

ASK Answers December 19, 2023

How are DTC brands successfully connecting with consumers?

view

Vitamin Shoppe on Balancing Priorities with a Limited Budget

Event Recaps November 6, 2023

Nadina Guglielmetti, chief customer officer at Vitamin Shoppe, discussed driving distinct priorities within a limited marketing and media budget. The Vitamin Shoppe has multiple consumer paths to purchase: both a brick-and-mortar footprint as well as a strong DTC e-commerce platform.

view

The Future Shopper Report

Knowledge Partners September 13, 2023

The 2023 Future Shopper Report by Wunderman Thompson highlights trends and data that businesses need to strategically act upon fast, such as recognizing that although experience is key, the number one driving force for online decision making is price, and that sustainability and ethics are key factors in purchase decisions.

view

How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm

Event Recaps July 19, 2023

Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.

view

What’s Driving the Direct Mail Renaissance?

Event Recaps June 28, 2023

Donna Belardi, chairman of and CEO at Belardi Wong, provided an overview of why DTC brands are re-focusing their efforts on direct mail and examples of brands that have leveraged the channel to achieve impressive business results.

view

R3’s 7 Types of Modern Marketing Organizations

Knowledge Partners January 26, 2023

R3 shared seven different types of marketing organizations for modern brands.

view

Supporting Customer Success: How to Help Shoppers Achieve Their New Year’s Resolutions

Leading Edge December 15, 2022

With this year ending, New Year’s resolutions are on everyone’s minds. Whether intentionally or not, consumers are making promises to themselves and looking for the right products and/or services to help them make good on their goals.

view

8 Ways DTC Brands Can Leverage Automation to Enhance the Customer Journey

Leading Edge October 14, 2022

From inventory management to customer communications, running a DTC business comes with a plethora of simultaneous responsibilities. These days, savvy marketers are tapping into the power of e-commerce automation to save time, work more efficiently, and tend to their growing to-do lists without lifting a finger.

view

Tabitha Brown Sunshine Seasoning

In-House Excellence Awards September 21, 2022

McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.

view

How Can You Raise Brand Awareness Using OOH?

Pulse August 29, 2022

Brian Rappaport, CEO of Quan Media Group, spoke to the ANA about how OOH (out of home advertising) is a critical way for these brands to reach their target audiences, raise their brand awareness and make a big impact, often at a lower cost. Quan, which is an OOH agency, has worked with DTC brands like Casper, Zelle, Capsule, OpenTable, and FreshDirect.

view

How to Tailor Your DTC Website to Attract & Convert the Modern Consumer

Leading Edge August 2, 2022

As a DTC business, your brand’s website is the very heart of your operations. It introduces prospects to your products, showcases your brand, and keeps your shop up and running 24/7 — no matter where your customers are based.

view

The Millennial Mailbox: How to Reach and Convert Today's Top Consumers

Event Recaps June 17, 2022

Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.

view

Personalization Ideas for Promotion-Addicted DTC Retailers

Leading Edge April 13, 2022

New research from Sailthru and Coresight Research indicates that retailers, specifically DTC brands, lean on targeted promotions 20 percent more than other retailers. With wild success using promotion-driven display advertising on sites like Instagram, it’s no surprise that DTC marketers favor the same concept on channels like email and SMS.

view