Event Recaps
-
Building Your Professional Brand
Event Recaps November 7, 2024In this session, explore strategies for showcasing your unique skills, experiences, and passions as a marketer, and discover the importance of networking, online presence, and professional development in building a strong personal brand.
view -
Edward Jones: Create an In-House Culture Powered by Purpose
Event Recaps November 7, 2024By anchoring the work to their core purpose, everyone at Edward Jones Brand + Agency develops an accountability for their contributions to the work, creating an environment of collaboration and real creativity.
view -
Maximizing Real Time Analytics to Prioritize, Yield High ROI, and Deliver Forecasting Insights
Event Recaps November 7, 2024Cleveland Clinic has developed a marketing campaign tracking system that is aligned with finance, strategy, institute and enterprise analytics standards. This system has not only provided real-time analytics and insights in high ROI initiatives but also years of historical data.
view -
Mini Marketing Lab: Briefing Process
Event Recaps November 7, 2024In this session, students participated in a mini marketing lab simulating the briefing process. The session offered a practical and immersive experience, allowing participants to apply marketing principles and sharpen their critical thinking skills.
view -
Using Marketing Analytics to Change Hearts and Minds at Wolverine Worldwide
Event Recaps November 7, 2024Hear how Wolverine Worldwide is leveraging the powerful insights developed through a unified and integrated approach to marketing measurement to accelerate the strategic reshaping of the strategic role and impact of marketing investment.
view -
Whiskey, Tequila, and Data: Pernod Ricard’s Recipe for AI-Driven Success
Event Recaps November 7, 2024Discover how AI-driven initiatives for Jameson, Absolut, and other brands are setting new standards in marketing effectiveness, revenue growth management, sales efficiency, and consumer insights.
view -
Driving Results: Visit NC’s Surgical Approach to Maximizing Impact
Event Recaps November 6, 2024In this session, Visit North Carolina and advertising agency, Luquire, offered an inside look into the specific approach that effectively brought the “For Real, Visit NC” campaign to the right markets and audiences.
view -
Media and Marketing Lessons from the 2024 Election
Event Recaps November 6, 2024In this session, John Gerzema, CEO of The Harris Poll, explored the key lessons learned from both sides of the political spectrum in the 2024 election, offering marketers a comprehensive understanding of the evolving media landscape and consumer behavior.
view -
Personalizing Your Brand — Moving Out of the Friend Zone
Event Recaps November 6, 2024Doug Zarkin explored key themes from his book, "Moving Your Brand Out of the Friend Zone," focusing on the personalization of advertising and the dynamics of brand-consumer relationships.
view -
Revolutionizing the Car Buying Experience
Event Recaps November 6, 2024Learn how Sonic Automotive set out to revolutionize the car buying process with its EchoPark Automotive business, making a seamless omnichannel experience so the consumer can drive the process, spend less time in the dealership, and leave a very happy owner.
view -
SMS Marketing: Blending Content, Engagement, and Revenue
Event Recaps November 6, 2024This session dove into the Carolina Hurricanes' text message strategy, which emphasizes content and responsiveness as much as sales-focused messaging. In the first seven months since launch, the organization has seen a 3:1 ROI via text messaging, branching out from the traditional use of an SMS platform.
view -
The New Age of Influence: eos’ Creator-Fueled Marketing
Event Recaps November 6, 2024Discover how eos has harnessed the power of creator marketing to redefine beauty and personal care advertising. In this session, explore how the iconic challenger brand has partnered with digital creators to craft authentic, engaging campaigns that resonate with today’s younger consumers.
view -
The Power of Predictive Intelligence in Shaping the Future of Marketing Performance
Event Recaps November 6, 2024Using AI models to analyze data sets to produce accurate predictive insights on audiences is allowing brands to stay one step ahead of the competition. Resonate CMO Ericka McCoy discussed how Resonate helps brands take advantage of predictive intelligence to increase performance.
view -
Bring Value to the Forefront to Drive Change Management and Leadership
Event Recaps October 31, 2024To be effective at change management, marketing operations leaders need to be great communicators, accentuating value over all else. If marketing operations can take ownership of the value conversation, they elevate themselves to a significant leadership position within the organization.
view -
Level Up the Planning Process with Marketing Operations at the Center
Event Recaps October 31, 2024In a world where many marketing departments merely reuse last year’s plan, marketing operations teams can bring a fresh perspective. From consistent templates to streamlined communications, data insights and clear governance strategies, marketing operations teams can uplift the entire organization.
view -
Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024An expert panel shared an update on the groundbreaking progress that the Cross-Media Measurement (CMM) initiative has made over the past nine months, where we are heading, and how the best and brightest minds in the industry are joining forces to operationalize Aquila’s cross-media measurement solution.
view -
Telling the Marketing Performance Story to Skeptics and Non-Marketers
Event Recaps October 30, 2024T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.
view -
The Art of the Score: How We Are Helping Brands Advertise Nationally and Optimize Locally
Event Recaps October 30, 2024Comscore presented an overview of its new first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally, and at the market-level.
view -
From Retirement Retail to Age of Possibility — QVC’s Cultural Comeback
Event Recaps October 29, 2024In this presentation, learn how QVC evolved from outdated and out of touch “retirement retail” into a modern shopping network with digital, streaming, and social platforms.
view -
Meet the Re-Imagineers
Event Recaps October 29, 2024What can we infer about the future from the vanguard of todays adults 50+? In this session, get highlights from ROAR forward's original research about Re-Imagineers, the 1/3 of adults 50+ who demonstrate how significantly the current 50+ population differs from prior generations.
view