Event Recaps
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NAD: A Look Behind and a Look Ahead
Event Recaps February 19, 2025During a session at a February 2025 meeting of ANA’s Legal Affairs Committee, Mary Ann Wymore, a partner at UB Greensfelder LLP, shared current trends of cases reviewed by the National Advertising Division (NAD) and discussed possible outcomes of the new administration.
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The Implications on Marketing of CES 2025
Event Recaps February 19, 2025Twenty-five-year CES veteran and VP, AI and Marketing Futures, Jeff Minsky, was joined by Stagwell's Matthew Chmiel to discuss the trends and best products that will impact your business from the world's largest tech show.
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The New FTC’s Priorities and AI in Marketing and Digital Media
Event Recaps February 19, 2025During a session at a February 2025 meeting of ANA’s Legal Affairs Committee, a slate of lawyers offered insight into what to expect from the new FTC commission and then turned their attention to legal and regulatory considerations in the use of AI.
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Data and AI Take Flight: Revolutionizing Marketing and Operations for Tomorrow
Event Recaps February 13, 2025During a session at the 2025 ANA Future of Marketing Leadership Conference, Alicia Tillman, chief marketing officer at Delta, discussed ways to utilize AI to enhance data-based marketing.
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How Today’s Martech Leaders Are Tackling the Biggest Challenges and Driving Innovation in the Modern Marketing Environment
Event Recaps February 13, 2025During a session at the ANA’s 2025 Future of Marketing Leadership Conference, a panel of marketing technology (martech) experts responded to a series of questions to share their perspectives on an array of issues facing the martech community.
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Storytelling in the Age of AI
Event Recaps February 13, 2025An in-depth exploration of how AI and human intelligence can work together in brand storytelling, examining the evolving content landscape and providing a framework for successful AI-human collaboration in marketing.
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Ask Us Anything: Talking 2025 Predictions and Post-Holiday Email Marketing
Event Recaps February 12, 2025What’s on the minds of marketers as they plan out your email marketing programs for this year? Co-chairs of the ANA Email Excellence Center's Committee held an "AMA" to discuss burning questions, challenges, and insights on what 2025 holds for email marketing.
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Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet
Event Recaps February 12, 2025During a session at the 2025 Future of Marketing Leadership Conference, Dan Dipiazzo, chief marketing and experience officer at Georgia Aquarium, discussed sustainability practices that start with individuals and carry over into professional settings.
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Break the Mold, Steal the Show — How Stagwell's Sport Beach Disrupted the Experience Landscape at Cannes Lions
Event Recaps February 12, 2025Stagwell's Sport Beach transformed the experiential marketing landscape at Cannes Lions, creating an innovative blend of business and recreation that attracted thousands of attendees and generated billions in earned media impressions.
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Developing a Culture of High Performance: Lessons from Citi
Event Recaps February 12, 2025During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.
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How to Keep Your Company’s Talent Pipeline Flowing
Event Recaps February 12, 2025Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.
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Making History: A Look at How the Atlanta Falcons, in Partnership with Crocs, Created a Sponsorship Activation for the Record Books (Literally)
Event Recaps February 12, 2025Crocs, the popular foam footwear brand, became a sponsor of the Atlanta Falcons for the first time in 2024. The initial motivation behind the Falcons partnership was to create a “splash” moment in the 2024 season, which featured a 6-foot tall mascot known affectionately to fans as Freddie Falcon.
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Revolutionizing Fandom: How TelevisaUnivision Partnered with Brands to Engage Fútbol Fanáticos with Liga MX
Event Recaps February 12, 2025In 2024, TelevisaUnivision redefined fan engagement, bringing official sponsors to the center of Liga MX fandom through a mix of branded storytelling, tentpole activations, and strategic partnerships. Learn about best practices for engaging U.S. Hispanics soccer fans and the power of authentic experiences.
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The LEGO Group: Building the Future Brick by Brick
Event Recaps February 12, 2025In this session, Chief Product and Marketing Officer Julia Goldin highlighted the LEGO Group’s approach to engage new audiences by embracing digital transformation and inclusivity, ensuring that the brand resonates with both traditional fans and a new generation of builders.
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The Story of Eos Body Lotion and the Power of Creativity, Inclusion, and Community
Event Recaps February 12, 2025Soyoung Kang, CMO at eos, discussed how eos transformed its body lotion from a fledgling product to the fastest growing body lotion in the mass market.
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Ally Bank’s Strategy for Authentic LGBTQ+ Marketing
Event Recaps February 4, 2025At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.
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Championing ERGs
Event Recaps February 4, 2025Employee Resource Groups (ERGs) can be invaluable to an organization, but there is a need for greater transparency, active listening, and connection to enhance the ERG’s impact. This session looked at the state of ERGs and included a discussion on how marketers can support ERGs.
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Kroger’s Approach to Navigating Retail Media Measurement
Event Recaps February 4, 2025Kroger discussed its commitment to enhancing measurement capabilities, refining methodologies, and delivering actionable insights that empower brands to optimize its retail media platform.
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Lime: Creating Shared Sustainable Transportation for All
Event Recaps February 4, 2025Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.
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Setting the Agenda
Event Recaps February 4, 2025It's important to identify ideas and best practices to help buyers optimize their investments in retail (and commerce) media. In this session, speakers laid the foundation by reviewing research from ANA and insights from Kroger Precision Marketing.
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