Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology

November 12, 2024

Executive Summary

Embark on an immersive exploration of the legal developments at the crossroads of luxury, wellness, and technology. As consumer preferences continue to evolve, the boundaries between luxury, wellness, and technology blur, giving rise to innovative products and experiences. This presentation will offer a comprehensive analysis of the evolving legal landscape, delving into the complexities and opportunities arising from the convergence of these dynamic industries. Our discussion will spotlight the legal considerations inherent in this convergence, with a particular focus on advertising and technological advancements. From influencer marketing to augmented reality experiences, we will examine the regulatory frameworks governing advertising practices and the adoption of cutting-edge technologies in luxury wellness offerings.

Key Themes

Regulatory Compliance. Analyzing the legal requirements governing advertising claims, endorsements, and disclosures in the luxury wellness sector.
Digital Transformation. Exploring the legal implications of incorporating technology-driven solutions such as AI, AR, and IoT into luxury wellness products and services.
Brand Engagement Strategies. Investigating the legal challenges and opportunities associated with leveraging digital platforms, social media, and influencer partnerships to enhance brand visibility and consumer engagement.

Speakers:
David Mallen
Co-Chair, Advertising Disputes; Chair, Retail and Consumer Brands
Loeb & Loeb LLP

Kristen Klesh
Partner
Loeb & Loeb LLP

Melanie Howard
Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair
Loeb & Loeb LLP