Event Recaps
-
How a Nearly 100-Year-Old Company Is Modernizing Their Experiential Model to Drive Business Growth
Event Recaps August 8, 2024Experiential marketing can be a compelling means to attract an audience to your product or brand. In this session, explore how Caterpillar, a nearly 100-year-old company isn’t resting on their laurels when it comes to crafting effective experiences that create bespoke memories and business action.
view -
How Unleashing Seattle’s Soul, Not Just Its Sights, Drove Brand Success
Event Recaps August 8, 2024Learn how Visit Seattle reimagined what destination marketing could look like. To capture the imaginations of a new generation of travelers who crave unique, immersive experiences, the brand leveraged deep, authentic storytelling through unique and immersive experiences of their own.
view -
From Regulations…to Revenue: Building Trust with Your Customers
Event Recaps August 7, 2024In this session, TrustArc's Val Ilchenko and Ian Runyon discussed the top legal and privacy trends of 2024 and explored challenges that have historically hindered organizations from the effective publishing of transparent regulatory and ethics policies, while maintaining brand integrity.
view -
Jones Lang Lasalle (JLL Creative): Optimizing Workflows to Increase Output and Decrease Timelines
Event Recaps August 7, 2024In this session, JLL goes behind the curtain with an exploration into the process of how the Property Marketing and Creative team tackles a branding project from start to finish. Discover the techniques that may already be within your team’s capacity to transform process today.
view -
Navigating Brand Safe TV and Video Advertising for Regulated Brands
Event Recaps August 7, 2024In the dynamic world of TV and video advertising, ensuring brand safety is paramount, especially for regulated brands. Get tips on how to scale successful campaigns in a regulated environment in the U.S. market.
view -
Protecting Children AND Teens? The Privacy Landscape
Event Recaps August 7, 2024ANA's VP, Government Relations, David Buzby, discussed the state of the U.S. privacy legislative landscape along with proposed changes to the Children’s Online Privacy Protection Act (COPPA) and other emerging state and federal legislation focused on protecting children and teens.
view -
Real Help for the Other Part of the Fight
Event Recaps August 1, 2024Pink Fund was overlooked in the highly active “pink” breast cancer cause marketing space, but with the help of LUDWIG+ they created an award winning campaign that opened the aperture on this important issue and inspired corporate donors to give “Real Help for the Other Part of the Fight.”
view -
The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps August 1, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. In this session, learn how to engage customers empathetically to drive business results.
view -
How Ally Bridges the Gap Between Culture and Finance
Event Recaps July 25, 2024Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.
view -
Negative Option Programs: Trends and Traps to Avoid
Event Recaps July 24, 2024This session provided an overview of the legal landscape and key takeaways in light of federal law and rulemaking, new state requirements, and recent enforcement actions surrounding “negative options.”
view -
New Decisions in the NAD and Federal Courts for “100%,” “Made in the USA,” and “Best” Advertising Claims
Event Recaps July 24, 2024In this session, speakers discussed recent NAD decisions and the consequences of improperly made claims, along with tips and best practices for advertisers to keep in mind while contemplating the assertion of such claims.
view -
What’s New in Promotions? Developments in Sweepstakes, Charitable Promotions, Gift Cards, Loyalty Programs, and Other Promotions Topics
Event Recaps July 24, 2024In this session, learn about new laws and cases regulating promotion techniques, as well as the legal issues raised when promotions integrate cutting-edge technologies like AI, augmented reality, and CGI influencers.
view -
AI Regulation and Advertising Privacy in the Digital Age
Event Recaps July 19, 2024As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. This session delved into current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights.
view -
Babylist: From Baby Registry to $400 Million Empire
Event Recaps July 19, 2024During a session at the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
view -
Unlock Billions in Programmatic Media Efficiency
Event Recaps July 19, 2024In this session, speakers discussed action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, and more.
view -
Crafting Impactful Sponsorships: A Data-Driven Approach
Event Recaps July 18, 2024Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.
view -
Creators and Creative: Driving Commerce Everywhere
Event Recaps July 18, 2024In this session, learn from top retail leaders on how they have developed a creator-first approach that drives online and offline sales and get actionable insights to unlock the full potential of your omnichannel strategies.
view -
Driving Sales and Traffic Through Guerrilla Techniques
Event Recaps July 18, 2024Learn how the San Francisco Ballet embraced creativity and resourcefulness with a combination of AI-generated content and strategic media placements that amplified reach and effectiveness, enabling the non-profit arts organization to achieve remarkable results on a small budget.
view -
How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Recaps July 18, 2024In this session, discover how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
view -
Jimmy Dean Capitalizes on Walmart’s Retail Media Network
Event Recaps July 18, 2024Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.
view