Event Recaps
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Perfect Match: How to Pick Creators That Break Through
Event Recaps January 30, 2025In today’s creator landscape, selecting the right talent is crucial to building campaigns that truly resonate. Mattel shared their tested strategies for identifying creators who align with brand values, engage target audiences, and bring campaigns to life.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Event Recaps January 30, 2025Learn how the IDEAL marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around these new product launches. This session offered insight into how influencers can be just as effective in B2B marketing as in B2C marketing, even on a low budget.
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Event Recaps January 29, 2025As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. This in-depth session looked how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Event Recaps January 29, 2025Learn how Tinder has innovated to ride the waves of culture through social and influencers. Stephanie Danzi, the brand’s SVP of Marketing, and Evan Horowitz, co-founder and CEO of Movers+Shakers, discussed how partnering with creators can drive brand love (pun intended) and sales.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Event Recaps January 29, 2025In this session, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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“B” Is for Basics: Principles for Achieving Shared Global Objectives
Event Recaps January 28, 2025Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.
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Creating a Market Insights Center of Excellence at Grant Thornton
Event Recaps January 28, 2025A spark of an idea led to the award-nominated Market Insights Center of Excellence led by Grant Thornton's Kristen Brill. She discussed the importance of staying true to scope, setting clear expectations with stakeholders, and how the value of the data her team has uncovered has created a pull (not push) for information.
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Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey
Event Recaps January 28, 2025As PepsiCo’s senior vice president of global marketing and media transformation, Shyam Venugopal recognizes the importance of personalization in marketing. Learn how Shyam’s experience at PepsiCo proves that a data-driven, people-based marketing strategy is possible for enterprises.
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Earning a Seat at the Table: Lessons in Leadership from Northwestern Mutual’s Chief of Staff
Event Recaps January 28, 2025For marketing operations professionals, becoming Chief of Staff is like holding the key to shaping the strategic future of the entire marketing organization. Northwestern Mutual’s Stephanie Jarstad shared her exciting journey to success and offered invaluable advice on how other operations professionals can reach similar heights.
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Managing GenAI in Highly Regulated Industries: Keys to Success for Marketing Operations Professionals
Event Recaps January 28, 2025In this session, Heather Cole detailed American Express’ work with GenAI and how it has transformed her approach to marketing operations and martech leadership.
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Workday’s Planning Process That Puts Marketing Operations at the Center
Event Recaps January 28, 2025Evan Mager's team leads and orchestrates an integrated annual planning process for over 700 Workday marketers. Learn how his methodical approach to this critical time of year allows the Marketing organization at Workday to prioritize budgets and staffing appropriately.
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GSK: Push Creative Boundaries in Highly Regulated Industries
Event Recaps January 23, 2025In a regulated industry like pharma, how can creative and production leaders inspire their staff to push creative boundaries? Here, GSK's John Wall offered advice to fellow leaders dealing with corporate regulations on how they can make the most of the tactics at their disposal to deliver messages with impact.
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PENNYMAC: Make the Most of Your Studio with Episodic Content
Event Recaps January 23, 2025As a studio leader, how do you fuel a consistent content engine to get value from every square foot of your video studio? PENNYMAC's Rosalind Prieto discussed her team's video series and why her studio is properly equipped to create regular episodes.
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Safeguarding Consumer Data: Compliance with Privacy Laws on Brand-Owned Websites
Event Recaps January 23, 2025In an era where consumer data fuels marketing success, compliance with data privacy laws has become a critical challenge for brand websites. This session provided actionable insights, relevant benchmarks, and strategic recommendations to help marketers and MarTech leaders navigate the evolving privacy landscape.
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Secrets Behind Effective Marketing Measurement
Event Recaps January 23, 2025In this session, Transunion provided a dive deep into the core principles of effective marketing measurement, exploring how to: Define Clear KPIs: Choose the Right Tools and Frameworks; Understand Data Integration; Optimize Marketing Spend; and Translate Data into Actionable Insights.
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Unifying Analytics into One Ecosystem
Event Recaps January 23, 2025Learn how Bayer achieved stronger alignment and more consistent recommendations for the marketing team by integrating marketing mix modeling (MMM) and multi-touch attribution (MTA) into a single ecosystem.
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A Comprehensive Review of Culture Codes for 2025
Event Recaps January 22, 2025Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Event Recaps January 22, 2025Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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From the Outside Looking In, and The Inside Looking Out: Lessons on Demonstrating In-House Agency Value
Event Recaps January 22, 2025In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits. Optum's Gentry Edwards revealed the common pitfalls and misconceptions of in-housing, methods for measuring and articulating value, and the essential competencies and mindsets that in-house agencies need to thrive.
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Future Consumer 2026
Event Recaps January 22, 2025At a January 2025 ANA 1-Day Conference, trend-forecasting firm WGSN projected two significant trends in consumer sentiments that will take shape over the next two years and two ascendant types of consumers that will emerge from those trends.
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