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  • AI Research and Ethical Considerations for Marketers: Navigating the Future

     Event Recaps   March 13, 2025  

    In this session, take a dive into the rapidly evolving field of AI research and its profound implications for marketing. Loyola University Chicago's Dr. Jing Yang discussed best practices, potential pitfalls, and the future landscape of AI in marketing.

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  • Consumer Sentiment and the Changing Political Landscape: Implications for AI, Data, and Privacy

     Event Recaps   March 13, 2025  

    Consumer sentiment played a pivotal role in shaping our upcoming political landscape with a Trump administration and a Republican-controlled Congress. Jason Hartley of PMG explored how consumer feelings about the economy and privacy concerns are likely to impact upcoming legislation.

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  • Truth Telling from the Inside Out

     Event Recaps   March 12, 2025  

    How do you go about building an authentic initiative that goes beyond just a seasonal Pride campaign? Learn more about the birth of Booking.com's Travel Proud program and how they've continued to build it out into an always-on approach to making everyone feel welcome.

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  • GLAAD: LGBTQ+ Community and Inclusion Update

     Event Recaps   March 12, 2025  

    In this session, get an update from GLAAD on the state of the industry along with the latest on legislative issues and consumer behavior.

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  • A Mountain of Pride: Crafting the Soundtrack of LGTBQ+ Representation on Paramount+

     Event Recaps   March 12, 2025  

    Paramount Global has a long history of important LGTBQ+ representation as well as supporting the queer community. In this session, learn how Paramount Global created a soundtrack to celebrate Pride during the launch of Paramount+.

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  • Loyalty Marketing: The Good, the Bad, and the Ugly

     Event Recaps   March 12, 2025  

    Loyalty marketing rewards customers for their repeat purchases or interactions with a brand — a win-win for both businesses and consumers. But while there is clear "good" in loyalty programs, there are also "bad" and "ugly" characteristics.

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  • How an AI-Powered Movement is Revolutionizing a Federal Credit Union

     Event Recaps   March 12, 2025  

    In an era where financial institutions struggle to find consumers and differentiate themselves, learn how FourLeaf Federal Credit Union is using cultural movement thinking, a new brand idea and cutting-edge AI technology to write a new chapter in banking innovation.

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  • Game-Changing Strategy: How Skimm Sports Helps Brands Win Over Female Fans

     Event Recaps   March 12, 2025  

    The future of sports marketing isn’t just about games — it’s about reaching the 50% of fans, current and potential, that most brands have ignored: females. Learn how Skimm Sports is helping build the sports audience and connect brands to that audience by telling the sports stories women care about.

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  • Loyalty Programs Are for B-to-B Too

     Event Recaps   March 11, 2025  

    For Andersen Corporation, it doesn’t make sense to have a consumer loyalty program. Instead, Andersen focuses on their professional customers. They’ve designed the Certified Contractor Program for home improvement contractors and the Select Builder Program for custom residential builders.

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  • Legal Risks and Rewards of Loyalty Programs

     Event Recaps   March 11, 2025  

    Loyalty programs are notoriously heavily regulated, but their popularity with consumers often makes them an important part of a seller’s marketing plan. This session provided a lively discussion of the laws regulating loyalty programs and the risks and “rewards” of offering them.

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  • Loyalty Marketing — The Good, The Bad, and The Ugly

     Event Recaps   March 11, 2025  

    Loyalty marketing rewards customers for their repeat purchases or interactions with a brand — a win-win for both businesses and consumers. But while there is clear "good" in loyalty programs, there are also "bad" and "ugly" characteristics. Learn more with ANA’s Bill Duggan.

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  • Managing One of the Biggest Loyalty Programs in the World

     Event Recaps   March 11, 2025  

    In this session, learn about United Airlines' MileagePlus frequent flyer program, which is one of the biggest loyalty programs in the world. It has an extensive network of partners to redeem points with and is the first and only major U.S. airline to allow multiple family members to share and redeem miles in one linked account.

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  • ANA/AEF MarTech Talent Pipeline Initiative

     Event Recaps   March 6, 2025  

    The MarTech industry is currently facing a significant talent shortage making it challenging for companies to fill crucial roles. In this session, learn how to support a monumental shift to build a much-needed MarTech talent pipeline.

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  • Empowering Marketing Organizations to Win with AI

     Event Recaps   March 6, 2025  

    In this presentation, Aaron Fetters, CEO and managing partner at Transparent Partners, shared the tangible steps marketing organizations should take to ensure AI begins to create value for them right away.

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  • Carmax: Agency Relations, from the Marketing Operations Perspective

     Event Recaps   March 4, 2025  

    The best client-agency partnerships feature deeply integrated partners with seamless access to shared resources and clear alignment on goals. In this session, learn how Chloe Bos at CarMax ensures an efficient utilization of all partners in the agency roster.

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  • L’Oreal: Eco Content Production for Creative Agencies and Production Partners

     Event Recaps   March 4, 2025  

    In this session, learn how L’Oreal has partnered with AdGreen to record production-related carbon emissions as part of their 360-degree digital sustainability strategy.

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  • Microsoft: An Overview of the Agency and Financial Management Team

     Event Recaps   March 4, 2025  

    Michelle Sutter leads Microsoft’s Agency & Financial Management team to ensure strong business partnerships across their media and creative agency portfolio. She provided an organizational overview of how the team works to create seamless client-agency relationships.

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  • Stability: A Superpower in Uncertain Times

     Event Recaps   February 27, 2025  

    From embracing an organization's legacy and evoking nostalgia to reaffirming one's commitment to its mission, stability (and agility) is a superpower in navigating uncertain times. Learn how Consumer Reports' marketing is leaning into its 88-year-old history, and evolving, to do just that.

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  • The Fundraising Paradox: Modern Strategies for Engaging a Diverse Donor Base

     Event Recaps   February 27, 2025  

    As the base of small-dollar supporters shrinks and high-net-worth donors age, nonprofits must innovate to sustain funding. This session tackled the growing paradox in nonprofit fundraising where traditional models struggle amid changing donor demographics and expectations.

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  • Maximizing Donor Engagement and Increasing Revenue Through Relationship Management

     Event Recaps   February 27, 2025  

    This session explored the importance of relationship management in Mid-Level donor programs. Learn practical strategies to enhance your Mid-Level donor program and achieve better fundraising outcomes.

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