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Search returned: 4178 document(s).
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Vitalant: Lessons in Digital Asset Management
Event Recaps November 21, 2024In this session, Vitalant's Denise Gotcher discussed her team's transition to a new digital asset management (DAM) system earlier this year. She walked through the transition process from one solution to another, how her team has utilized the DAM system, and the impact it has had on their overall creative process.
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Building an Inclusive Marketing Organization: Assetmark's Approach to Serving Diverse Client Needs
Event Recaps November 21, 2024In this session, learn how AssetMark is fostering an inclusive culture within the organization to ensure their marketing strategies are aligned with the evolving expectations of their clients and advisors.
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Accelerating Marketing Craft with Gen AI: Insights from Intuit
Event Recaps November 21, 2024Mos' Okediji, Marketing Director at Intuit, explored how her team is driving the adoption of generative AI among marketers and communicators so they can practice their craft with greater velocity.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Recaps November 20, 2024The NHL is committed to driving the long-term economic performance of its league through relentless efforts in inclusion, access, and cultural relevance. Learn about the specific initiatives underway to elevate the sport to the next level, fostering a truly inclusive environment for all.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Recaps November 20, 2024Women wield immense influence in the global economy, driving over $30 trillion in annual consumer spending. Learn how this substantial economic power underscores the importance of how brands connect with and support women in their health and wellness journeys — from menstruation to menopause.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024At the intersection of art and data, discover how U.S. Bank leverages cultural insights and touchstones to connect authentically with diverse audiences and reinforce its commitment to community engagement and social responsibility.
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Elevating and Evolving Legacy IP: A Dead & Co. Case Study
Event Recaps November 20, 2024When Dead & Company set up shop at the Sphere for its Dead Forever Las Vegas residency, Hatch.im was tasked with envisioning and creating the Dead Forever Experience. Learn how they successfully explored and elevated the Dead & Co.’s unparalleled legacy.
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With The Event Playground, Build, Rehearse, and Experience Your Entire Show Before You're at the Venue
Event Recaps November 20, 2024In this session, speakers from Mile 80 discussed The Event Playground, which gives companies confidence and certainty around how their events will look and play out and allows executives to experience the entire show in its full context, all before ever stepping foot in a venue.
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Flooding the Channel with Event Content
Event Recaps November 20, 2024AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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Transforming LGBTQ+ Marketing into Growth
Event Recaps November 20, 2024During the ANA’s 2024 Multicultural Marketing and Diversity Conference, a panel of experts on LGBTQ+ issues, including a representative from GLAAD, shared data on the community and offered guidance for marketers looking to appeal to it and its allies.
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Find Your Perfect Cause Partner: A 5-Step Blueprint
Event Recaps November 19, 2024In this session, discover the proven steps to align your brand with a nonprofit that maximizes your social impact. Learn from Mollye Rhea's wealth of experience and a real-world case study of how For Momentum helped Tropical Smoothie Café find their ideal partner in Share Our Strength.
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Taking Green Mainstream
Event Recaps November 19, 2024The desire to live a “greener” lifestyle is moving into mainstream territory. The Guardian News & Media shared details and insights from their proprietary sustainability research, which moved beyond intent vs. action and dove into demographics and generational response.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Event Recaps November 19, 2024In this session, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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ANA’S Commitment To DEIB
Event Recaps November 19, 2024Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.
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What Happens in Vegas… Is Multicultural
Event Recaps November 19, 2024In this session, the CMO of the Las Vegas Convention and Visitors Authority moderated a conversation with local business leaders on how Las Vegas is connecting with multicultural audiences.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Recaps November 19, 2024This session explored how the National Down Syndrome Society (NDSS) has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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P&G: The Keys to Unlocking Inclusive Growth
Event Recaps November 19, 2024Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Recaps November 19, 2024In this insightful session, Daneyni Sanguinetti explored Pernod Ricard’s ongoing journey to connect authentically and consistently with multicultural consumers.
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Latinos: Verizon's Growth Disruptors
Event Recaps November 19, 2024In this session, Ricardo Aspiazu discussed how making Latinos a core business priority has helped Verizon grow their business holistically as well as futureproof the brand for the New Mainstream.
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