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LA Metro and Kevani: Harnessing Hyperlocal Strategies in Out Of Home to Elevate Brand Identity
Event Recaps December 12, 2024In this presentation, discover how LA Metro used contextual content during sporting events, holidays, and cultural occasions to drive brand awareness. This use of hyperlocal campaigns is an excellent case study that highlights the power of content and location to connect with an audience.
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AI Committee Meeting AI Reflection: How Far We’ve Come and Where We Are Going
Event Recaps December 11, 2024In this session, get an overview of AI's progress in the last year, key milestones, and a vision for where we are headed in 2025 and beyond.
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Adobe and Demandlab: The Keys to Managing Campaign Operations at the Enterprise Scale
Event Recaps December 10, 2024A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.
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How Marketing Operations Navigates a Merger
Event Recaps December 10, 2024A detailed case study of how Zurn Water Solutions and Elkay Manufacturing successfully merged their marketing operations teams, processes, and technology stacks to form Zurn Elkay Water Solutions, providing valuable insights for operations leaders managing similar organizational transitions.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Event Recaps December 5, 2024One thousand ad impressions is roughly the equivalent of taking a 10-minute drive in a standard gas-powered vehicle in terms of carbon impact — and the ad industry makes that drive billions of times per day. In this session, learn about recommendations for marketers to better manage their sustainability efforts.
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Next Level Procurement at Bayer
Event Recaps December 5, 2024In this session, learn how the Procurement team at Bayer, a 161 year-old German-based pharmaceuticals and life sciences company, underwent a major undertaking in fundamentally redesigning the function’s operating model into unlocking its full potential of a truly global procurement organization.
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Decideware and Zoetis: Practical, Proven Success with AI in Marketing Procurement
Event Recaps December 5, 2024Steven Wales, Decideware's chief revenue officer, was joined by Diane Gibbons, global category strategy lead for marketing and media at Zoetis, to present a case study on the benefits and power of AI to drive action planning with agency partnerships.
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SMS Marketing: Blending Content, Engagement, and Revenue
Event Recaps December 5, 2024This session dove into the Carolina Hurricanes' text message strategy, which emphasizes content and responsiveness as much as sales-focused messaging. In the first seven months since launch, the organization has seen a 3:1 ROI via text messaging, branching out from the traditional use of an SMS platform.
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Measuring Audiences in the Markets That Matter
Event Recaps December 5, 2024In this session, Comscore unpacked how it’s using big data innovation to help local stations, and ultimately local communities.
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A First Look at Generation Alpha: Building Foundations for Lasting Relationships
Event Recaps December 3, 2024During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.
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Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers
Event Recaps December 3, 2024In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.
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Vitalant: Lessons in Digital Asset Management
Event Recaps November 21, 2024In this session, Vitalant's Denise Gotcher discussed her team's transition to a new digital asset management (DAM) system earlier this year. She walked through the transition process from one solution to another, how her team has utilized the DAM system, and the impact it has had on their overall creative process.
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Building an Inclusive Marketing Organization: Assetmark's Approach to Serving Diverse Client Needs
Event Recaps November 21, 2024In this session, learn how AssetMark is fostering an inclusive culture within the organization to ensure their marketing strategies are aligned with the evolving expectations of their clients and advisors.
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Accelerating Marketing Craft with Gen AI: Insights from Intuit
Event Recaps November 21, 2024Mos' Okediji, Marketing Director at Intuit, explored how her team is driving the adoption of generative AI among marketers and communicators so they can practice their craft with greater velocity.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Event Recaps November 21, 2024One thousand ad impressions is roughly the equivalent of taking a 10-minute drive in a standard gas-powered vehicle in terms of carbon impact — and the ad industry makes that drive billions of times per day. In this session, learn about recommendations for marketers to better manage their sustainability efforts.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Recaps November 20, 2024The NHL is committed to driving the long-term economic performance of its league through relentless efforts in inclusion, access, and cultural relevance. Learn about the specific initiatives underway to elevate the sport to the next level, fostering a truly inclusive environment for all.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Recaps November 20, 2024Women wield immense influence in the global economy, driving over $30 trillion in annual consumer spending. Learn how this substantial economic power underscores the importance of how brands connect with and support women in their health and wellness journeys — from menstruation to menopause.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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Elevating and Evolving Legacy IP: A Dead & Co. Case Study
Event Recaps November 20, 2024When Dead & Company set up shop at the Sphere for its Dead Forever Las Vegas residency, Hatch.im was tasked with envisioning and creating the Dead Forever Experience. Learn how they successfully explored and elevated the Dead & Co.’s unparalleled legacy.
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With The Event Playground, Build, Rehearse, and Experience Your Entire Show Before You're at the Venue
Event Recaps November 20, 2024In this session, speakers from Mile 80 discussed The Event Playground, which gives companies confidence and certainty around how their events will look and play out and allows executives to experience the entire show in its full context, all before ever stepping foot in a venue.
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