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Setting the Agenda
Event Recaps February 4, 2025It's important to identify ideas and best practices to help buyers optimize their investments in retail (and commerce) media. In this session, speakers laid the foundation by reviewing research from ANA and insights from Kroger Precision Marketing.
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The Future of Brands and Media Is Anchored in Retail
Event Recaps February 4, 2025The future of brand building and media is anchored in retail. Retail.com becomes both the new search engine and the new brand.com. For marketers this implores a dynamic shift in how and where brands show up, placing new emphasis on the total experience delivered and the role creativity plays in the new consumer/retail reality.
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Navigating Retail Media Measurement for Accountability and Growth
Event Recaps February 4, 2025Retail metrics are more complex than metrics for traditional media. Discover how brands are applying best practices in measurement to drive clarity and results as well as steps the industry is taking to improve retail media measurement.
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Ally Bank’s Strategy for Authentic LGBTQ+ Marketing
Event Recaps February 4, 2025At the direction of their CMO, Ally constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, Senior Director of Marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.
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Championing ERGs
Event Recaps February 4, 2025Employee Resource Groups (ERGs) can be invaluable to an organization, but there is a need for greater transparency, active listening, and connection to enhance the ERG’s impact. This session looked at the state of ERGs and included a discussion on how marketers can support ERGs.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Event Recaps January 30, 2025Learn how the IDEAL marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around these new product launches. This session offered insight into how influencers can be just as effective in B2B marketing as in B2C marketing, even on a low budget.
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Perfect Match: How to Pick Creators That Break Through
Event Recaps January 30, 2025In today’s creator landscape, selecting the right talent is crucial to building campaigns that truly resonate. Mattel shared their tested strategies for identifying creators who align with brand values, engage target audiences, and bring campaigns to life.
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Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask
Event Recaps January 30, 2025This session takes the marketer and practitioner on a journey of basic privacy principles, including the current state of cookie-less play, the importance and sensitivity of first-party data, the types of privacy enhancing technology that exists in market, and how it all comes together within a data clean room.
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Event Recaps January 29, 2025As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. This in-depth session looked how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Event Recaps January 29, 2025In this session, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Event Recaps January 29, 2025Learn how Tinder has innovated to ride the waves of culture through social and influencers. Stephanie Danzi, the brand’s SVP of Marketing, and Evan Horowitz, co-founder and CEO of Movers+Shakers, discussed how partnering with creators can drive brand love (pun intended) and sales.
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Managing GenAI in Highly Regulated Industries: Keys to Success for Marketing Operations Professionals
Event Recaps January 28, 2025In this session, Heather Cole detailed American Express’ work with GenAI and how it has transformed her approach to marketing operations and martech leadership.
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Creating a Market Insights Center of Excellence at Grant Thornton
Event Recaps January 28, 2025Grant Thornton shared its journey to creating its Marketing Insight Center of Excellence.
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Workday’s Planning Process That Puts Marketing Operations at the Center
Event Recaps January 28, 2025Workday shared how it orchestrates its integrated annual planning process for more than 700 Workday marketers.
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Five Tips on How to Become a Chief of Staff
Event Recaps January 28, 2025Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.
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Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey
Event Recaps January 28, 2025During a session at a January 2025 ANA 1-Day Conference, Shyam Venugopal, SVP of global marketing and media transformation at PepsiCo, shared insights from the brand’s journey to becoming centered on personalized marketing.
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“B” Is for Basics: Principles for Achieving Shared Global Objectives
Event Recaps January 28, 2025Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.
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Unifying Analytics into One Ecosystem
Event Recaps January 23, 2025Learn how Bayer achieved stronger alignment and more consistent recommendations for the marketing team by integrating marketing mix modeling (MMM) and multi-touch attribution (MTA) into a single ecosystem.
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Secrets Behind Effective Marketing Measurement
Event Recaps January 23, 2025In this session, Transunion provided a dive deep into the core principles of effective marketing measurement, exploring how to: Define Clear KPIs: Choose the Right Tools and Frameworks; Understand Data Integration; Optimize Marketing Spend; and Translate Data into Actionable Insights.
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GSK: Push Creative Boundaries in Highly Regulated Industries
Event Recaps January 23, 2025In a regulated industry like pharma, how can creative and production leaders inspire their staff to push creative boundaries? Here, GSK's John Wall offered advice to fellow leaders dealing with corporate regulations on how they can make the most of the tactics at their disposal to deliver messages with impact.
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