Search Marketing Knowledge Center

Mondelez/Target Activation: Belvita Sip Spot — Elevating the Morning Coffee Routine

Event Recaps July 18, 2024

Mondelez International is constantly looking for inventive ways to create fresh opportunities to drive engagement with its brands among shoppers, and to that end, they developed the Belvita Sip Spot activation for Target developed with their partners VML.

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REGGIE Winner, Retail Media Networks: Jimmy Dean/Walmart “Shine Your Way”

Event Recaps July 18, 2024

Jimmy Dean was able to drive conversion through hyper-targeting and personalization leveraging retail media behind “Shine Your Way”, staying top of mind for Walmart shoppers, not only restoring their original success, but exceeding it.

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The Psychological Mechanics and Outcomes of Community

Event Recaps July 17, 2024

In this session, learn about the psychological processes of community to help you understand how to help your nonprofit grow community, which will lead to constituent action and revenue production.

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Nonprofit Case Study: Armed Services YMCA National Headquarters

Event Recaps July 17, 2024

This session provided a comprehensive look at how nonprofits can grow their audience, expand their donor base, and attract volunteers through innovative and practical approaches.

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Level Up: Harnessing the Power of Gaming Audiences

Event Recaps July 17, 2024

This session demystified the ever-changing gaming landscape including new opportunities for advertisers and brands with one of the most dynamic and lucrative audiences today — gamers. Discover how gaming trends are shaping consumer behavior and how brands can effectively engage their target consumer.

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Navigating the Road Ahead: Insights from Ford's Chief Futurist

Event Recaps July 17, 2024

Jennifer Brace, Chief Futurist at Ford Motor Company shared unparalleled insights into preparing for the future. In this session, hear Ford's unique methodology for mapping out different futures and navigating uncertainty to drive innovation in an ever-changing world.

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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G

Event Recaps July 17, 2024

In this session, hear how Kevin Hart’s global entertainment company Hartbeat brought its unmatched comedy and social expertise to its successful branded content campaign with P&G Venus razors.

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JBL’s Influence from Campus to Slopes

Event Recaps July 17, 2024

In this session, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women’s sports, as well as the impact back to the brand.

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Connecting with Female Audiences Through Podcasts

Event Recaps July 17, 2024

The rise of women's sports and the growing numbers of female sports fans has become a cultural revolution that is reshaping media and the sports marketing landscape. As podcast consumption continues to surge, the influence wielded by podcast hosts on consumer behavior is undeniable.

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Effective Customer Retention: Ask, Learn, Engage

Event Recaps July 16, 2024

During a July 2024 meeting of the ANA’s Relationship Marketing Committee, Bank of Montreal described how it capitalized on interactive emails and a willingness to explore the sources of customer dissatisfaction to improve retention among its credit card users.

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What Does It Mean to Be AI-Ready?

Event Recaps July 16, 2024

This session covered the fundamental Customer Relationship Management, Content Management, technical integration, and business process steps that form the foundation of successful, impactful, future-facing AI pilot programs.

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AI For Email Primer: Everything You Need to Know

Event Recaps July 16, 2024

Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? This session provided a brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability.

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The Art of the Possible: AI for Email Creative

Event Recaps July 16, 2024

The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

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Embracing Neurodiversity Inclusion

Event Recaps July 15, 2024

In this session, learn about strategies for fostering a more inclusive workplace that recognizes and values neurodiversity.

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Thoughtfully Honoring Diverse Cultural Heritage

Event Recaps July 15, 2024

In this session, learn about how to develop a comprehensive approach to heritage month celebrations that honor the rich diversity of various communities.

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Gay Is Ok Everyday: How Lush Supports Queer Rights

Event Recaps July 11, 2024

As a response to the alarming “Don't Say Gay” law coming into effect in Florida, Lush created its gold, sparkly “#Gay is OK” soap that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community.

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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook

Event Recaps July 11, 2024

During the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.

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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing

Event Recaps July 11, 2024

In this presentation, Stephanie Jacoby, Senior Vice President of Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.

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Dunkin' at TwitchCon

Event Recaps July 11, 2024

Prior to the national launch of their new drink — Sparkd’ Energy — Dunkin’ made a splash at TwitchCon, the preeminent convention for gamers and livestreamers. Learn how Dunkin’ showed up in an authentic way that resonated with the gaming community, while building brand love and hype for Sparkd’ Energy.

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