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  • Responsible Marketing: Getting It Wrong the Right Way

    Leading Edge   January 2, 2025  

    For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.

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  • Blog Policy Template

    Tools   January 1, 2025  

    A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

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  • Non-Compete Agreement Template

    Tools   January 1, 2025  

    A template for a Non-Compete Agreement between parties who conduct business together.

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  • Non-Disclosure Agreement Template

    Tools   January 1, 2025  

    Use this tool to protect yourself & your company when dealing with third-parties.

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  • Privacy Policy Template

    Tools   January 1, 2025  

    A template to assist you with crafting a corporate privacy policy.

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  • Website Governance Template

    Tools   January 1, 2025  

    Use this template to create a website governance document that will help you govern your corporate website.

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  • Marketing Organizational Structure Toolkit

    Playbooks   January 1, 2025  

    This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.

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  • Influencer FTC Disclosure Due Diligence Checklist

    Tools   January 1, 2025  

    Use this checklist ​protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines.

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  • Communicating Social Value Improves Brand Equity

    Tools   January 1, 2025  

    A guide to help you increase your brand value by developing a communication plan for your organization's social values.

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  • Develop Leaders with Succession Planning

    Tools   January 1, 2025  

    A guide to help you develop leaders internally through succession planning.

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  • Guide: Developing Stronger Leaders

    Tools   January 1, 2025  

    A guide that provides practical advice for both aspiring and accomplished leaders.

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  • Governing Your Corporate Website

    Tools   January 1, 2025  

    This guide provides practical advice for building a comprehensive business strategy plan.

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  • Nonprofit Maturity Assessment

    Tools   January 1, 2025  

    Use this tool if you're a Nonprofit and want to evaluate your marketing program maturity.

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  • Sustainability Report Template

    Tools   January 1, 2025  

    A comprehensive template for creating a sustainability report.

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  • Advertising Calendar and Budget Template 2025

    Tools   January 1, 2025  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Content Marketing Editorial Calendar 2025

    Tools   January 1, 2025  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Editorial Calendar Template 2025

    Tools   January 1, 2025  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Marketing Calendar Template 2025

    Tools   January 1, 2025  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Project Management Portfolio 2025

    Tools   January 1, 2025  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • Balance Sheet Template

    Tools   January 1, 2025  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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