Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 4045 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • In a Slight Respite for Consumers, Inflation Starts to Cool

    Marketing News   March 14, 2025  

    Inflation is easing, albeit slightly. The Consumer Price Index for February was up 2.8 percent from a year earlier, after rising another 0.2 percent from January. That was a step down from January's surprisingly large 0.5 percent increase and came in below economists' expectations, according to the Bureau of Labor Statistics. However, existing cracks in the economy, such as a rise in jobless claims, could still lead to a sharp downturn.

    view
  • Marketing to Moms

    ASK Answers   March 14, 2025  

    How can my brand effectively connect with mothers?

    view
  • Market Forces Analysis Quick Win

    Quick Wins   March 14, 2025  

    This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.

    view
  • Market Segment Analysis Quick Win

    Quick Wins   March 14, 2025  

    This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.

    view
  • So, What the Hell Is a Data Clean Room Anyway?

    Podcast Clips   March 13, 2025  

    Devon DeBlasio, VP of product at InfoSum, gave a brief rundown of what exactly a data room clean is during his appearance On Scope.

    view
  • Two Use Cases to Help You Better Understand Data Clean Rooms

    Podcast Clips   March 13, 2025  

    During his appearance On Scope, InfoSum’s Devon DeBlasio gave two examples of use cases for data clean rooms, offering critical insights for marketers still trying to wrap their heads around this critically important technology.

    view
  • Three Key Questions You Need to Ask Before Using a Data Clean Room

    Podcast Clips   March 13, 2025  

    InfoSum’s Devon DeBlasio joined On Scope to share what he believes are the three key questions marketers must ask when considering using a data clean room to enhance their targeting while respecting consumer privacy.

    view
  • Every Marketer Needs to Know These Data Clean Room Watchouts

    Podcast Clips   March 13, 2025  

    There’s a lot to think about when it comes to data clean rooms, but no consideration is more important than these watchouts, shared by InfoSum’s Devon DeBlasio during his appearance On Scope.

    view
  • This Is How You Can Find the Perfect Data Clean Room Partner

    Podcast Clips   March 13, 2025  

    The partners you choose for your data clean room collaboration are just as important as the technology itself. Make sure you’re on the right path with these tips from InfoSum’s Devon DeBlasio.

    view
  • Kennedy Tells Food Executives to Get Rid of Artificial Dyes

    Marketing News   March 12, 2025  

    U.S. Health and Human Services Secretary Robert F. Kennedy Jr. this week told a group of food industry leaders that they must eliminate artificial dyes in their products, adding that if the industry doesn't take action on its own the Trump administration will do so.

    view
  • The Most Important Benefits of Partnering with Nonprofits

    Money Slides   March 12, 2025  

    Cause marketing agency For Momentum shares the results of a survey in which brands identify the benefits that are most important to them as they decide which nonprofits to partner with.

    view
  • Five Best Practices for Representing Women in Health and Wellness Marketing

    POVs   March 12, 2025  

    Christine Guilfoyle, president of ANA’s SeeHer, shared five best practices for accurately portraying women in health and wellness marketing, which can drive double-digit increases in brand reputation and purchase intent.

    view
  • Tracking the Average Donor Value and Average Gift Value of Mid-Level Donors

    Money Slides   March 12, 2025  

    Synergy Direct Marketing Solutions shares data that charts the growth in both the average donor value and the average gift value for mid-level donors over the past decade-plus.

    view
  • Sustainer Lifetime Value by Age

    Money Slides   March 12, 2025  

    Data shared at the 2025 ANA Nonprofit Conference compares how the giving rates of those over and under the age of 35 evolves over time.

    view
  • Women in Tech Are Creating the Industry They Want to See

    Leading Edge   March 11, 2025  

    The advertising and technology industries are amid an AI-driven transformation. Yet, as we push the boundaries of innovation, one fundamental challenge remains — women are still underrepresented in leadership, particularly in technical and decision-making roles. While progress has been made, the path to truly equitable representation demands intentional action from leaders across AI, ad tech, and martech.

    view
  • Staying Ahead in an AI-Driven Marketing Industry

    Pulse   March 10, 2025  

    The ANA’ s Marketing Training & Development Center (MTDC) recently asked Cord Silverstein, CEO of Integrate AI, a series of questions ahead of the Empowerment AI Bootcamp, taking place April 17 to18 in New York, NY. As a leader in AI-driven marketing transformation, Cord empowers organizations of all sizes to embrace and integrate AI into their existing marketing workflows. In this exchange, he shares insights on how AI is reshaping marketing, where it provides the most impact, and what skills marketers need to stay ahead in an AI-driven industry.

    view
  • Editor Highlights: Sustainability, LGBTQ+, and Content Marketing

    Pulse   March 7, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

    view
  • How Nonprofits Recognize the Past While Looking Toward the Future

    Social Impact   March 7, 2025  

    Marketers working at nonprofits can leverage significant and/or historical events associated with their organization to refresh the brand, spur fundraising, and reach new audiences.

    view
  • Taking Stock: Gender Equality Right Now

    Pulse   March 7, 2025  

    With the start of Women’s History Month, it’s a perfect opportunity to take stock of how far gender equality has come historically — and how far it still needs to go. Pausing to celebrate women is just as important as noting the still-existing gender gaps. As with many movements, progress necessitates a continuous approach, rather than “one and done” stagnation.

    view
  • One Programmatic Ad Is Too Many When It Comes to Child Sexual Abuse Material

    Pulse   March 7, 2025  

    The recently released Adalytics report alleges that major advertisers had their programmatic ads placed on a website that hosts Child Sexual Abuse Material (CSAM) and such activity was not flagged by the brand safety vendors, setting off a wave of industry chatter.

    view