Search Marketing Knowledge Center

How Marketers Get a Better Handle on First- and Zero-Party Data

Champions of Growth Podcast November 27, 2024

Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond.

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Dynamic IPs and the Battle Against Ad Fraud

Leading Edge November 27, 2024

Despite relentless efforts to combat ad fraud, bad actors continue to exploit vulnerabilities, resulting in billions of dollars in losses each year and eroding trust in the ad tech industry. Amid the many strategies for preventing ad fraud, one crucial aspect is often overlooked: the role of IP addresses.

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Five Tips for Creating Compelling Stories with Data Visualization

POVs November 27, 2024

These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.

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Getting The First-Party Data Engine Running: What Are Marketers Missing?

Leading Edge November 26, 2024

First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.

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A New Campaign from WWF Is Hard to Watch — That's the Point

Social Impact November 25, 2024

WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.

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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement

Pulse November 22, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Stopping Burnout

Trends and Technology November 22, 2024

Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.

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The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

Partner Content November 21, 2024

Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.

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These Brands Show Support for Women and Take Steps Toward Change

Pulse November 21, 2024

It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.

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Marketing Skills Assessments

ASK Answers November 21, 2024

How can I assure myself and my marketing team are up-to-speed in our marketing skills?

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Recap: The 2024 Global CMO Growth Summit

CMO Content November 21, 2024

Over 250 CMO delegates, collectively representing over 50 percent of the world’s marketing investments, concluded the 2024 Global CMO Growth Summit with a shared commitment to accelerate progress toward Growth Council priorities for 2025.

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California Enacts 18 New AI Laws — What Advertisers Need to Know

Webinar Rewinds November 19, 2024

Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.

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Creative Excellence from Cannes LIONS

CMO Content November 15, 2024

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

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Four Ways Marketers Can Reduce Carbon Emissions in Media Buying

POVs November 15, 2024

While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.

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Are Marketers Investing Too Much Too Soon with AI?

Podcast Clips November 15, 2024

Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.

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DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing

ASK Answers November 14, 2024

How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?

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What is Brand Value Worth?

Champions of Growth Podcast November 13, 2024

Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.

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