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Lack of Brand Building is Costing Your Company Millions in Value
POVs February 7, 2025Matthew Schwartz provides three tips for helping you and your team overcome C-suite skepticism about brand marketing, which is a proven value driver for businesses.
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McDonald's Brings Back Uncle O'Grimacey After 40 Years
Marketing News February 6, 2025McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.
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The 2024 Multicultural Excellence Awards Championed the Black Community
Pulse February 6, 2025The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.
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Building Trust Through Ethics: Key Takeaways from the ANA 2024 Ethics Compliance Report
Ethics Issue Alerts February 5, 2025Consumers want better experiences with their ads. The ANA Center for Ethical Marketing is dedicated to advancing ethical marketing best practices for our members and the industry while safeguarding advertising and marketing freedoms. Our robust self-regulatory enforcement program provides education, tools, and compliance services for ethical marketers and consumers. This serves to build trust in the marketplace as consumers engage with their favorite brands.
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How to Cut the Marketing Jargon and Communicate Like a Person
POVs February 4, 2025Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.
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TAG US Ad Fraud Savings Report
Knowledge Partners February 4, 2025TAG’s 2024 US Ad Fraud Savings Report quantifies the financial savings achieved as a result of cross-industry efforts to reduce ad fraud in the digital advertising ecosystem.
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Global CMO Growth Council Delegate Handbook
CMO Content February 3, 2025Delegates are united by shared leadership and a commitment to advancing the global marketing agenda. The Growth Council provides a platform for CMOs to tackle common challenges together while learning from one another.
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This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
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Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Podcast Clips February 3, 2025Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.
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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
On Scope January 30, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.
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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Pulse January 30, 2025In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
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Marketing to African Americans
ASK Answers January 30, 2025How can my brand connect with African American audiences?
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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Study: Most Consumers Say Privacy and Personalization Can Coexist
Marketing News January 29, 2025Most people like a free, open internet supported by advertising and are willing to exchange their personal information to keep it that way, a new IAB study reveals. The study comes amid a proliferating number of data privacy laws at the state level while federal legislation continues to languish on Capitol Hill despite ongoing efforts.
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These Three Brands Make Positive Change for Disability Rights
Pulse January 29, 2025Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.
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The Future of Privacy: Can Digital Advertising Provide the Answers?
Pulse January 28, 2025Industry players have long reached a broad agreement about what kind of ecosystem they want to build. As well as allowing plenty of room for innovation and experimentation, the ideal digital advertising environment should have robust data management at its center. Even so, as we celebrate the 19th Data Privacy Day, there is less clarity than ever about how, when, or potentially if it will take shape.
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Five Tips on How to Become a Chief of Staff
Event Recaps January 28, 2025Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.
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How AI Can Unlock Greater Campaign Performance for Less Carbon
Leading Edge January 24, 2025Only 36 cents of every dollar spent on programmatic advertising reaches working media. The rest — according to the ANA’s Programmatic Media Supply Chain Transparency Study — goes to DSP and SSP fees (29 percent) or losses on productivity from non-viewable, non-measurable, and made-for-advertising impressions (35 percent).
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What the Hell Is Going On in Marketing with ANA CEO Bob Liodice
On Scope January 23, 2025ANA CEO Bob Liodice joined On Scope to discuss the myriad issues facing marketing, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.
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Six Lessons to Turbocharge Purpose in 2025
POVs January 23, 2025ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.
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