Search Marketing Knowledge Center

Are Companies Squandering $3.5 Trillion in Brand Value?

Trends and Technology February 7, 2025

The tension between performance marketing and branding has created a strategic paradox that threatens sustainable business growth. While company values are becoming more and more important to consumers when it comes to what they purchase, marketers are having an increasingly tough time explaining to C-level executives the nuanced, compounding value of investing in branded advertising.

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How to Cut the Marketing Jargon and Communicate Like a Person

POVs February 4, 2025

Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.

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Perfect Your Marketing Strategies with These Resources

Pulse February 3, 2025

In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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Meditation Might Be the Secret to Achieving Happiness at Work and in Life

Podcast Clips February 3, 2025

More and more people are tapping into the numerous benefits of meditation. That includes Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, who believes the practice might be the secret to achieving happiness at work and in life.

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From Performative to Performance: How DEI Can Move Forward Against Blowback

Event Soundbites January 29, 2025

Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.

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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market

Webinar Rewinds January 29, 2025

In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.

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Five Tips on How to Become a Chief of Staff

Event Recaps January 28, 2025

Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.

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“B” Is for Basics: Principles for Achieving Shared Global Objectives

Event Recaps January 28, 2025

Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.

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Six Lessons to Turbocharge Purpose in 2025

POVs January 23, 2025

ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.

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Protecting the Creative Environment for Your In-House Team

Event Recaps January 22, 2025

Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.

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Lessons on Demonstrating In-House Agency Value

Event Recaps January 22, 2025

In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?

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Workplace Engagement Hits a 10-Year Low

Marketing News January 17, 2025

Workplace motivation in 2024 fell to levels not seen in 10 years, at a time when marketing leaders are struggling to adapt to a technological paradigm shift that requires new forms of collaboration.

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How Agencies and Brands Create Successful Communications Strategies in 2025

Leading Edge January 3, 2025

Across the media landscape, advertisers and marketers are encountering a seismic shift in media consumption patterns. Fragmentation is a challenge and an opportunity. It is one that is reshaping the traditional ways we reach audiences.

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Let's Talk About Marketing Talk

Trends and Technology January 3, 2025

Gone are the days when marketers communicated among themselves or with their agencies, as if in a large fraternity where everyone understood the jargon. As marketers grapple with a dizzying number of media channels, online platforms, and suppliers, the need to communicate in unambiguous terms has become urgent.

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Three Ways to Spread Agile Practices in Your Organization

Training Takeaways January 2, 2025

ANA instructor Greg Kihlstrom offers three approaches for promulgating Agile methodologies in organizations of various levels of Agile maturity.

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The 12 Principles of Agile Methodologies

Training Takeaways January 2, 2025

Agile methodologies encourage an iterative approach to solving problems to help teams deliver value to their customers with fewer hurdles. Learn the basic tenets of this approach.

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