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Search returned: 1614 document(s).
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Marketing to Moms
ASK Answers March 14, 2025How can my brand effectively connect with mothers?
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Agency Rate Checks: Best Practices in Managing the Rate Review Process
Leading Edge March 13, 2025Some companies have a policy to periodically check rates for service providers — even if there is no new work to award to agencies, no dissatisfaction with the agencies, or a review or agency search.
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The Sales and Marketing Disconnect: Bridging the Gap
Leading Edge March 12, 2025Before businesses can start bridging the gap between marketing and sales departments, it’s vital to first acknowledge the all-too common disconnect.
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Women in Tech Are Creating the Industry They Want to See
Leading Edge March 11, 2025The advertising and technology industries are amid an AI-driven transformation. Yet, as we push the boundaries of innovation, one fundamental challenge remains — women are still underrepresented in leadership, particularly in technical and decision-making roles. While progress has been made, the path to truly equitable representation demands intentional action from leaders across AI, ad tech, and martech.
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Beyond the Legacy Agency Model: How to Chart the Right Course
Leading Edge March 10, 2025Ambitious marketers know — the legacy model is broken. Holding companies are designed for the world’s 1 percent of brands and the recent announcement of Omnicom’s acquisition of IPG is the biggest exclamation point to that (what services or capabilities did they really gain, by the way, but I digress). However, this model trickles down, impacting marketing services at all levels and requiring new solutions.
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Marketing to Veterans
ASK Answers March 7, 2025How can my brand effectively market to the veteran community?
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Strategic Initiative Canvas Quick Wins
Quick Wins March 7, 2025This practical, easy-to-use Strategic Initiative Canvas Template is designed to help you assess and document key initiatives, align teams, and ensure execution success.
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How Marketers Can Create Wins for the Brand, the Business, and Their Partners
Podcast Clips March 6, 2025ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
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Women Drive the Economy — Are Brands Doing Enough to Keep Up?
Leading Edge March 3, 2025As we recognize Women's History Month and prepare to celebrate International Women’s Day, it’s an opportune moment to reflect on how far we’ve come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some organizations that once championed equity are reassessing their commitments. Others remain uncertain about how to take meaningful action in an era where progress is increasingly met with resistance.
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Marketing News Quiz for March 1, 2025
Marketing News Quiz March 1, 2025In this week's marketing news quiz: Why CMOs get fired, Beyoncé plays pool for Levi's, IHOP goes for the Guinness, and more.
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The C-suite Is Losing Confidence in CMOs' Ability to Drive Growth
Marketing News February 27, 2025C-level executives are losing faith in CMOs. Just 34 percent of CEOs and CFOs are aligned with their CMOs about how marketing supports growth, according to a recent Gartner study. Despite a lack of confidence in their CMOs' ability to spike growth, CEOs and CFOs anticipate an ever-widening scope for the marketing remit.
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Salary Benchmarks & Hiring Trends
ASK Answers February 27, 2025What are current marketing salary benchmarks and hiring trends?
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From Shiny Object to Needle Mover: How to Spot a Trend's Inflection Point
POVs February 27, 2025Mike Berberich dives into a critical skill for any forward-thinking marketer: identifying when a trend transitions from being just another shiny object to becoming a true needle mover in the industry, sharing key indicators that show when a trend is hitting an inflection point.
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Marketing to Women
ASK Answers February 26, 2025How can my brand effectively target and reach women with my marketing efforts?
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Apple to Spend Half a Trillion Dollars in the U.S. in the Next Four Years
Marketing News February 24, 2025Apple says it plans to spend more than $500 billion in the U.S. over the next four years including plans to spike investments in artificial intelligence (AI). It's the largest-ever spending commitment by the tech giant.
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Marketing News Quiz for February 22, 2025
Marketing News Quiz February 22, 2025In this week's marketing news quiz: Nike cozies up to a Kardashian, Walmart's quarterly earnings come in, a Gallup poll on the size of the LGBTQ+ population, and more.
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Growing Number of People Identify as LGBTQ+
Marketing News February 21, 2025A new Gallup poll reveals that 9.3 percent of U.S. adults identified as LGBTQ+ in 2024, up from 7.6 percent in 2023. Despite the current retreat from DEI among several major brands, the growth trajectory of the LGBTQ+ population presents enormous opportunity for companies that want to expand their tent demographically.
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How to Write Better Job Descriptions
ASK Answers February 20, 2025ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”
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Developing a Culture of High Performance: Lessons from Citi
Event Recaps February 12, 2025During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.
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How to Keep Your Company’s Talent Pipeline Flowing
Event Recaps February 12, 2025Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.
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