The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Leading Edge
A CMO Checklist for AI
No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market
Podcast Clips
The Best Leaders Know How to Be Vulnerable
Monica Rowe, CMO at CARE, explained why the current leadership playbook is toxic and how vulnerability can actually drive both personal and professional growth.
B2C
The Death of DEI? Not So Fast
Partner Content
Building a Thriving In-House Agency Environment
Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
B2C
Will There Be a Next Generation of Marketers?
Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
Social Impact
Nonprofit Mission: Avoiding Burnout
In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.
B2C
The Death of DEI? Not So Fast
Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.
Marketing News Quiz
Marketing News Quiz for August 17, 2024
In this week's marketing news quiz: Viewership numbers from the Paris Olympics, a video homage to a classic snack brand, the relationship between third-party cookies and different generations, and more.
B2C
Maserati Puts Sales and Marketing on a Dual Track
Kelly MacDonald, who took charge as CEO of Maserati North America in late 2023 after serving as CMO of the company for a short time, is bucking convention.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
Podcast Clips
The Best Leaders Know How to Be Vulnerable
Monica Rowe, CMO at CARE, explained why the current leadership playbook is toxic and how vulnerability can actually drive both personal and professional growth.
B2 Awards
How PwC Bridged the Trust Gap in Business Leadership
PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
Marketing News Quiz
Marketing News Quiz for July 20, 2024
In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
Webinar Rewinds
The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
POVs
Are You Using AI Ethically?
Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
B2C
Advertising Ethics in the Age of AI
Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.