The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Quick Wins
Market Forces Analysis Quick Win
This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
Quick Wins
Market Segment Analysis Quick Win
This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
Marketing News
The C-suite Is Losing Confidence in CMOs' Ability to Drive Growth
CMO Content
ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers
The ANA’s CMO Group reflects on the last four years of the organization’s “Global Day of Learning” program.
Event Recaps
How to Keep Your Company’s Talent Pipeline Flowing
Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.
Social Impact
How Nonprofits Recognize the Past While Looking Toward the Future
Marketers working at nonprofits can leverage significant and/or historical events associated with their organization to refresh the brand, spur fundraising, and reach new audiences.
Trends and Technology
How Marketers Brace for the European Accessibility Act
Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.
Podcast Clips
How Marketers Can Create Wins for the Brand, the Business, and Their Partners
ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
Podcast Clips
How Do We Start to Convince Executives to Move Away from a Short-Term Outlook?
Rupen Desai, former CMO at Dole and current partner at Una Terra, discussed strategies for how marketers and other professionals can begin to convince executives to move away from short-term thinking and toward a longer, more sustainable view of business success.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
Marketing News
The C-suite Is Losing Confidence in CMOs' Ability to Drive Growth
C-level executives are losing faith in CMOs. Just 34 percent of CEOs and CFOs are aligned with their CMOs about how marketing supports growth, according to a recent Gartner study. Despite a lack of confidence in their CMOs' ability to spike growth, CEOs and CFOs anticipate an ever-widening scope for the marketing remit.
Event Recaps
Five Tips on How to Become a Chief of Staff
Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.
Quick Wins
Market Forces Analysis Quick Win
This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
Quick Wins
Market Segment Analysis Quick Win
This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
POVs
How Quantum Computing Will Transform Marketing Forever
Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.
Event Soundbites
How to Convince the C-Suite to Invest in Incrementality Testing
Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.