The Future CMO | Marketing Knowledge Center | ANA

The Future CMO

Diverse content to help CMOs boost their overall value.

What's New


Quick Wins

Market Forces Analysis Quick Win

2 days ago

This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.

Quick Wins

Market Segment Analysis Quick Win

2 days ago

This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.

Building New Talent

Develop skillsets for a post-digital age.

CMO Content

ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers

2 weeks ago

The ANA’s CMO Group reflects on the last four years of the organization’s “Global Day of Learning” program.

Event Recaps

How to Keep Your Company’s Talent Pipeline Flowing

1 month ago

Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.

Change Management

Drive innovation and business strategy.

Social Impact

How Nonprofits Recognize the Past While Looking Toward the Future

by Brion O’Connor, 1 week ago

Marketers working at nonprofits can leverage significant and/or historical events associated with their organization to refresh the brand, spur fundraising, and reach new audiences.

Trends and Technology

How Marketers Brace for the European Accessibility Act

by Jacqueline Lisk, 4 weeks ago

Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.

Conversant in the C-Suite

Boost your value in the boardroom.

Podcast Clips

How Marketers Can Create Wins for the Brand, the Business, and Their Partners

1 week ago

ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.

Podcast Clips

How Do We Start to Convince Executives to Move Away from a Short-Term Outlook?

2 weeks ago

Rupen Desai, former CMO at Dole and current partner at Una Terra, discussed strategies for how marketers and other professionals can begin to convince executives to move away from short-term thinking and toward a longer, more sustainable view of business success.

Global CMO Growth Council

Global CMO Growth Council logo

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

Learn more

Leadership Development

Play a more integral role throughout the company.

Marketing News

The C-suite Is Losing Confidence in CMOs' Ability to Drive Growth

by Matthew Schwartz, 2 weeks ago

C-level executives are losing faith in CMOs. Just 34 percent of CEOs and CFOs are aligned with their CMOs about how marketing supports growth, according to a recent Gartner study. Despite a lack of confidence in their CMOs' ability to spike growth, CEOs and CFOs anticipate an ever-widening scope for the marketing remit.

Event Recaps

Five Tips on How to Become a Chief of Staff

1 month ago

Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.

Marketing Organization

Improve efficiencies of your marketing team.

Quick Wins

Market Forces Analysis Quick Win

2 days ago

This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.

Quick Wins

Market Segment Analysis Quick Win

2 days ago

This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.

Mastering MarTech

Get a better grip on the marketing stack.

POVs

How Quantum Computing Will Transform Marketing Forever

2 months ago

Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.

Event Soundbites

How to Convince the C-Suite to Invest in Incrementality Testing

2 months ago

Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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