The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
POVs
Five Tips for Creating Compelling Stories with Data Visualization
These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
Trends and Technology
Stopping Burnout
Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.
POVs
Three Ways You Can Help Employees Avoid Workplace Burnout
Matthew Schwartz shares three tips for how your organization can work to alleviate worker burnout, keep your staff fulfilled and productive, and ensure that your bottom line continues to grow.
Webinar Rewinds
Unlocking the Power of Membership: Maximizing Your ANA Benefits
In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
Champions of Growth Podcast
What is Brand Value Worth?
Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.
Trends and Technology
Rapid Change Is Driving a Need for Marketing Training
Adding more budget for marketing training has seldom been more important, as nascent technologies upend traditional advertising practices and CMOs are increasingly held accountable for driving growth. Heightened training also plays into current hiring trends, with 83 percent of CMOs planning to hire this year, per a recent study.
POVs
With Great Purpose Comes Great Responsibility
Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
Marketing News Quiz
Marketing News Quiz for August 17, 2024
In this week's marketing news quiz: Viewership numbers from the Paris Olympics, a video homage to a classic snack brand, the relationship between third-party cookies and different generations, and more.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
Trends and Technology
Advertising's Role in Global Warming
Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
Conference Session Videos
Creativity and Human-First Approach to Becoming a Top100 Brand
In this video, Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
Trends and Technology
Stopping Burnout
Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.
Podcast Clips
Do Business Leaders Lack Empathy?
Deb Macfarlan Enright, founder of The Macfarlan Group, discussed whether she thinks business leaders truly have empathy for customers and employees or not. She also shared some ways that leaders might make some progress in this area.
POVs
Five Tips for Creating Compelling Stories with Data Visualization
These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
Podcast Clips
Are Marketers Investing Too Much Too Soon with AI?
Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.