AI Committee Meeting: Your Essential Guide to Building a Trustworthy AI Setup

I. Welcome New Members, Housekeeping, Upcoming Events (11:00 am - 11:10 am)

Presented by:

Jeff Minsky, VP of AI and Marketing Futures, ANA

Michael Therrien, Director of Content for Global Capabilities and Strategic Solutions, Kyndryl

II. AI and CES 2025 (11:10 am - 11:20 am)

Presented by:
Michael Donnelly, Executive Vice President, ANA
Jeff Minsky, VP of AI and Marketing Futures, ANA

III. How are Consumers Thinking About Generative AI Ads? - A Neuroscience study (11:20 am- 11:50 am)

Presented by:

Megan Belden, Global Ad Effectiveness Practice Leader, NielsenIQ

Megan Belden is the Global Ad Effectiveness Practice Leader for NielsenIQ, operating as the brand manager of the growing advertising research portfolio of services. With a passion for blending the worlds of art and science, Megan is an expert in providing advertising consulting through neuroscience research for many of NIQ’s top clients and the world’s largest creative agencies. Megan has been at NIQ for over 15 years with prior roles in data analytics for key clients like P&G, McDonald’s, Walmart, Mars, Molson Coors and Nestle.  She is the global executive sponsor for NIQ’s disability employee resource group, where she has enjoyed marrying her industry experience and personal life in an effort to tackle authentic representation in media head-on. Megan is based in Cincinnati, OH and has earned her MBA in Pricing Analytics from Xavier University.

IV. TRUST Framework Presentation (11:50 am - 12:10 pm)

Presented by:
Jeff Minsky, VP of AI and Marketing Futures, ANA

V. Discussion Around Trust Framework (12:10 pm - 12:30 pm)

VI. Roundtable Discussion/Upcoming Events (12:30 pm - 1:00 pm)