Search Marketing Knowledge Center

How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand

Pulse July 22, 2024

When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.

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Cassandre Charles of TIAA on the Importance of Cultural Alignment

Pulse July 22, 2024

ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and TIAA’s senior director, multicultural marketing & communications, Cassandre Charles.

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Consumer Perceptions of Women in Ads, by the Numbers

Money Slides July 19, 2024

SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.

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Female Behaviors While Watching CTV and After Seeing an Ad on CTV

Money Slides July 19, 2024

SeeHer and LG Ads share research that reveals the activities that women most often engage in while watching CTV, as well as the activities that they most frequently perform after seeing an ad on CTV.

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Discover the Shein Effect in Spain

Knowledge Partners July 16, 2024

Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.

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National Junk Food Day: Showcasing Successful Campaigns

Pulse July 15, 2024

In light of these biological underpinnings of our taste for cheese curls, potato chips, and bob-bons, we can perhaps feel justified if we periodically indulge our taste for junk food. And what better time than July 21st, National Junk Food Day. As we prepare to celebrate this auspicious occasion, take a peek at a few of the campaigns used to promote some of the more indulgent snacks in the food pyramid.

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Deloitte Celebrates Women in Business During the WNBA Playoffs

B2 Awards July 14, 2024

Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.

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Will There Be a Next Generation of Marketers?

B2C July 12, 2024

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round

POVs July 12, 2024

Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.

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How to Score Big with Youth Sports Parents

Partner Content July 11, 2024

TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.

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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook

Event Recaps July 11, 2024

During the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.

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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”

Podcast Clips July 10, 2024

Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.

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Doris Huang of Admerasia on Transparency

Pulse July 9, 2024

ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.

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How This Golf Tournament Became an Engine for Progress in Gender Equality

B2 Awards July 5, 2024

To showcase its commitment to gender equality and closing the pay gap, Grant Thornton (GT) created The Grant Thornton Invitational — the first mixed competition golf tournament in more than 20 years.

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Louis Maldonado of d expósito & Partners on Data-Driven Decisions

Pulse July 3, 2024

ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.

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Esquire Bank: Champions of Social Justice

B2 Awards July 3, 2024

Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns

Pulse July 2, 2024

ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.

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These Campaigns Will Make You Want Chocolate

Pulse July 1, 2024

In honor of the World Chocolate Day, consider a few of the campaigns used to promote this delectable treat.

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From Awareness to Action: Disability Representation in Advertising

Knowledge Partners July 1, 2024

Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.

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