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To Grow Your Business, Become Culturally Resonant
Leading Edge November 22, 2024There is a big difference between being culturally relevant and culturally resonant. Cultural resonance surpasses the fleeting nature of cultural relevance and amplifies over time. It describes the relationship between brands and consumers as going beyond the transactional, to having a shared perspective of the world and an understanding of the true value the brand provides.
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These Brands Show Support for Women and Take Steps Toward Change
Pulse November 21, 2024It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.
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Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
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Transforming LGBTQ+ Marketing into Growth
Event Recaps November 20, 2024During the ANA’s 2024 Multicultural Marketing and Diversity Conference, a panel of experts on LGBTQ+ issues, including a representative from GLAAD, shared data on the community and offered guidance for marketers looking to appeal to it and its allies.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Conference Highlights November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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SeeHer: Equality for Women, from Menstruation to Menopause
Conference Highlights November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Tapping into Culture to Build Strong Brand Equity
Conference Highlights November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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Overview of the 2024 ANA Multicultural Marketing & Diversity Conference
Conference Highlights November 20, 2024In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.
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Loyalty Marketing
ASK Answers November 19, 2024How can I encourage loyalty within my customer base?
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P&G: The Keys to Unlocking Inclusive Growth
Event Recaps November 19, 2024Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Highlights November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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What Happens in Vegas… Is Multicultural
Conference Highlights November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Highlights November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Highlights November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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Latinos: Verizon's Growth Disruptors
Conference Highlights November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Event Recaps November 18, 2024Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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These Ads Are Successfully Marketing to Younger Generations
Pulse November 13, 2024From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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