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  • Buyer Persona Template

     Tools   January 1, 2025  

    Use this template to create buyer personas for the key buyers that you intend to target.

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  • Buying Process Stage Template

     Tools   January 1, 2025  

    A template to document "buying stages" for each of your buyer personas.

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  • Content Mapping Template

     Tools   January 1, 2025  

    Use this template to create a visual representation of your content marketing plan.

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  • Customer Profile Template

     Tools   January 1, 2025  

    Use this to create fictional personas for the key audiences you intend to target.

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  • Facilitating Insightful Focus Groups

     Tools   January 1, 2025  

    This guide provides practical advice for conducting insightful focus group sessions.

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  • SEO Marketing Benchmark Report

     Tools   January 1, 2025  

    In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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  • Are You Customer Centric?

     Tools   January 1, 2025  

    A guide to help you understand and develop a customer-centric point of view in your company.

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  • Guide: Assess Satisfaction to Retain Customers

     Tools   January 1, 2025  

    A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.

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  • Customer Segment Analysis Tool

     Tools   January 1, 2025  

    Use this tool to divide your customer base into distinct groups or segments and analyze them based on shared characteristics, behaviors, or needs.

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  • Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies

     Pulse   December 27, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions

     Behind the Campaign   December 27, 2024  

    Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.

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  • Ethical Marketing: Building Trust with Consumers

     POVs   December 21, 2024  

    One thing about marketers is they’re also consumers themselves. In this POV from the ANA’s Center for Ethical Marketing, Senny Boone outlines some of the tools that she and her team have for reporting and responding to unethical marketing practices.

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  • Engaging Generation X

     Trends and Technology   December 20, 2024  

    As brands engage gen X, they must navigate the generation's complex mix of financial concerns, multigenerational caregiving, and an unconventional approach to retirement.

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  • Supporting the LGBTQ+ Community Won't Damage Your Brand

     Leading Edge   December 19, 2024  

    The results of the U.S. Presidential elections have caused a great deal of angst and fear among LGBTQ+ and other marginalized groups in society. And with good reason – FBI data shows that hate crimes rose by 20 percent during the last Trump administration.

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  • Pet Marketing

     ASK Answers   December 17, 2024  

    How can marketers effectively use pets in ads, as well as connect with pet owners?

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  • Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?

     Podcast Clips   December 16, 2024  

    Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.

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  • The Evolution of DEI: Why Inclusive Marketing Remains Essential

     Pulse   December 13, 2024  

    In recent months, headlines have declared the "end of DEI" with some companies retreating from diversity, equity, and inclusion initiatives. However, this narrative misses a crucial point — DEI is not a fleeting trend but an evolving business imperative that continues to drive growth and innovation. At the Association of National Advertisers (ANA), we understand how inclusive marketing practices are becoming more integrated into core business strategies.

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  • California Introduces Legislation Requiring Social Media Warning Labels

     Marketing News   December 12, 2024  

    A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.

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  • Market Research and Insights Trends and Best Practices

     ASK Answers   December 12, 2024  

    How are marketers handling market research at their companies?

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  • How Marketers Boost Engagement with Hispanic Consumers

     Champions of Growth Podcast   December 11, 2024  

    Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy.

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