Consumergeddon: Can You Survive the Deceptors?
Executive Summary
Junk Fees, Bait-and-Switch, AI Deepfakes, False Endorsements, Dark Patterns — it's enough to make anyone's head spin. Through dynamic, fast-paced and dramatic visual storytelling, this session will bring to life the maze of deceptions and legal issues that are amplified by the capabilities of modern technology — and that we as advertising lawyers must adapt to navigate. Enter The Deceptors — who seek to bring deceptive practices to today's world of fast paced change. Will they prove to be a match for Ron and his team?
Come with us on a journey of exploration and learning. Experience as advertising counsel the challenges of balancing profitability and consumer retention with the need for consumer transparency — running the gamut of false advertising, deceptive pricing, new governmental initiatives, influencer marketing, consumer reviews and endorsements, AI, e-commerce and subscription programs. How do brands and in-house counsel navigate this tricky landscape — walking the right line between fact and fiction, maintaining consumer trust, while still prioritizing market share? How do they prepare for what's already arrived and what is to come next?
Come to the session for actionable insights, plot twists, thrills and laughs — it's sure to be a glittering experience.
Speaker:
Ron Urbach
Partner/Co-Chair
Davis+Gilbert LLP