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Search returned: 248 document(s).
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Marketers Face Data Privacy Reckoning
Champions of Growth Podcast June 26, 2024Arun Kumar, author and former chief data and marketing technology officer at The Interpublic Group of Cos. joins host Matthew Schwartz to discuss why the marketing field may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
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Increasing Interest in Diverse-Owned and Targeted Media
Beyond Profit Podcast June 25, 2024The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.
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Spreading Reading Happiness Through Innovation
Beyond Profit Podcast June 18, 2024In this episode of Beyond Profit CMO Jen Leitman joins host Ken Beaulieu to discuss OverDrive’s mission to create reading happiness throughout the world, the company’s purposeful marketing efforts and partnerships, its commitment to innovation, and how its operating as a force for good.
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How Marketers Bolster Engagement with the LGBTQ+ Community
Champions of Growth Podcast June 12, 2024June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.
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Escaping the Brand "Friend Zone" with Doug Zarkin
Marketing Futures Podcast June 4, 2024ANA Marketing Futures Podcast host talks to marketing expert and author Doug Zarkin about taking your brand out of the “friend zone.”
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How Marketers Weather Climate Change
Champions of Growth Podcast May 29, 2024Climate change is getting worse, with an increasing number of storms, wildfires, and downright freakish weather happening with increasing frequency. Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to discuss how marketers can leverage weather-related data.
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Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
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Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative
Marketing Futures Podcast May 21, 2024Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.
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The Performance Marketing Versus Branding Debate Heats Up
Champions of Growth Podcast May 15, 2024Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and more.
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Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures Podcast May 7, 2024Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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How Marketers Become Better Leaders
Champions of Growth Podcast May 1, 2024Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast April 23, 2024Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
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How to Build a More Inclusive Workplace
Beyond Profit Podcast April 23, 2024In this episode of <em>Beyond Profit</em>, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, <em>Reimagine Inclusion</em>, why unconscious bias holds companies back, the rise in DEI backlash, and more.
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How Marketers Tame the Data Beast
Champions of Growth Podcast April 17, 2024Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
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Handicapping the ANA’s Marketing Capabilities Framework
Champions of Growth Podcast April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
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A Cure for Purpose Paralysis
Beyond Profit Podcast April 9, 2024In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.
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It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey
Marketing Futures Podcast April 2, 2024Marketing Futures Podcast host Mike Berberich talked to the co-CEOs of Havas New York, Sarah Collinson and Dan Lucey, about their “village model” approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
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How B2B Marketers Learn to Stop Worrying and Love Ad Creative
Champions of Growth Podcast March 20, 2024Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
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Reshaping Fitness Through Purpose, with Planet Fitness and Barkley
Marketing Futures Podcast March 19, 2024Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.
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