Event Recaps
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PepsiCo Foods' Strategy for Navigating a Content-Driven Landscape
Event Recaps September 26, 2024James Clarke from PepsiCo and Amy O'Harra from Popular Pays shared insights on how PepsiCo's in-house agency stays culturally relevant and creative in their social and influencer campaigns across multiple brands.
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PepsiCo: Let’s Meet the Content Studio
Event Recaps September 26, 2024PepsiCo discussed its in-house capabilities and the studio space that fuels its creativity during a session at a September 2024 ANA Joint In-House Agency/Production Management Committee meeting. Its 90-person team functions as an extension of PepsiCo’s 20-plus beverage brand teams, helping the brand innovate and elevate creativity and diverse perspectives.
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Revlon: Measuring and Proving the Financial Value of In-Housing
Event Recaps September 26, 2024Built from the ground up, Paco Toledo has created RedHouse, Revlon’s in-house creative agency, to manage the creative direction for a house of brands. In this discussion, Toledo shares more details on his successful journey.
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A Roadmap for Achieving Business Impact Through Analytics
Event Recaps September 25, 2024During a session at a September 2024 meeting of ANA’s Analytics and Data Science Committee, Stephen H. Yu offered a roadmap for achieving business impact through analytics.
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Afternoon Keynote: How Victoria's Secret Embraced AI and Got Results
Event Recaps September 25, 2024Are you ready to take your email program to the next level, but don't know where to begin? In this session, learn how Victoria’s Secret embraced AI technology and rebuilt their email marketing operating model from the ground up.
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AI-Powered Email Creative: Revolutionizing Digital Marketing
Event Recaps September 25, 2024Matt Caldwell from Denada explored the transformative impact of AI on email marketing creative, showcasing innovative tools and presenting a case study on how AI enhances creative workflows and boosts productivity in email campaigns.
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ANA/EEC Awards — Nominations and Winners
Event Recaps September 25, 2024In this session, learn about the nominees and winners of the 2024 ANA/EEC awards.
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Applying Unified Attribution in Healthcare
Event Recaps September 25, 2024Arvind Balasundaram (director of commercial insights and analytics at Regeneron) and Doug Brooks (EVP and chief client officer at Ipsos MMA) shared how they have successfully implemented an omnichannel, unified attribution capability while navigating each of these challenges.
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Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt
Event Recaps September 25, 2024Martech executive Shivani Srivastava gave an overview exploring the impact of cookie deprecation on digital marketing, highlighting challenges in user tracking and providing strategies for marketers to adapt in a privacy-focused landscape.
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Data vs. Privacy: Balancing Data Collection with Regulatory and Legal Compliance
Event Recaps September 25, 2024As the debate over data and privacy intensifies, this panel provides a forward-looking perspective on how businesses can innovate responsibly while upholding the highest standards of privacy protection and legal compliance.
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Elevate Customer Engagement with Next Level Exclusive Experiences
Event Recaps September 25, 2024How do you break the noise and clutter of engaging your customers without feeling overdone? With in-app experiences that deliver exclusive content at your events that increase customer involvement and bolster brand initiatives, using trivia, contests, games, and more.
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Navigating Brand-Customer Dynamics in the Gen AI Era
Event Recaps September 25, 2024Phillip Jackson, CEO and co-founder of Future Commerce, explored the evolving dynamics between brands and customers in the age of generative AI, focusing on how customers are transforming their relationship with brands into an interactive, gamified experience.
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Segmentation and Data Insights — Harnessing AI for Continuous Email Optimization: Beyond Basic Segmentation
Event Recaps September 25, 2024This presentation examined the integration of AI in email marketing for continuous optimization, progressing beyond basic segmentation techniques. It also covered foundational strategies before moving into intermediate AI-driven methods like predictive analytics and behavioral targeting.
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State of the Channel Address: The Biggest Challenges Facing Email Marketers
Event Recaps September 25, 2024Email marketers are facing a daunting set of challenges — from changes at inbox providers to seismic shifts in Martech to new legal concerns. Oracle Digital Experience Agency’s Chad S. White unpacked those changes and explained why there are still many reasons to be beyond optimistic about email marketing’s future.
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State of the Inbox and Deliverability
Event Recaps September 25, 2024In this session, hear from industry experts about what brands should do to provide value and engaging content to subscribers while also operationally establishing reputable sending infrastructure, monitoring reputation, and navigating the changing rules of the ISPs.
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The Future of MarTech Leadership
Event Recaps September 25, 2024In this session, hear about the groundbreaking MarTech talent industry initiative launched between the ANA Educational Foundation and the ANA MarTech Leadership Council. Discover the key challenges and opportunities around inspiring future MarTech leaders and how you can join the movement.
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Tips for Dealing with Recent Developments in Media Partnerships and AdTech
Event Recaps September 25, 2024During a September 2024 meeting of the ANA’s Legal Affairs Committee, lawyers from BakerHostetler gave legal advice for how to maintain compliance with the various laws related to media partnerships, handling sensitive data, and the use of online trackers.
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Two Updates for Brands
Event Recaps September 25, 2024In this session, speakers covered how to establish ownership rights in combined brands owned by different subsidiaries of the same parent company. They also discussed a recent PR trend where companies are ambushing/duping their own brands to create buzz for the original brand.
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Unlocking the Power of Partnerships: The Latest in Marketing Sponsorships and Brand Activations
Event Recaps September 25, 2024In this session, delve into legal issues that support and shape the evolving landscape of sponsorship and brand collaborations in entertainment, sports, and beyond. Speakers discussed intricacies of navigating contracts and intellectual property rights, ensuring compliance, mitigating risks, and more.
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All-In Marketing: Orchestrating Account-Centric Growth Strategies
Event Recaps September 24, 2024Innovative strategies for account-based growth were discussed by Heather Adkins, head of industry, field, and account-based marketing growth and strategy at KPMG.
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