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Search returned: 245 document(s).
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So, What the Hell Is a Data Clean Room Anyway?
Podcast Clips March 13, 2025Devon DeBlasio, VP of product at InfoSum, gave a brief rundown of what exactly a data room clean is during his appearance On Scope.
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Two Use Cases to Help You Better Understand Data Clean Rooms
Podcast Clips March 13, 2025During his appearance On Scope, InfoSum’s Devon DeBlasio gave two examples of use cases for data clean rooms, offering critical insights for marketers still trying to wrap their heads around this critically important technology.
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Three Key Questions You Need to Ask Before Using a Data Clean Room
Podcast Clips March 13, 2025InfoSum’s Devon DeBlasio joined On Scope to share what he believes are the three key questions marketers must ask when considering using a data clean room to enhance their targeting while respecting consumer privacy.
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Every Marketer Needs to Know These Data Clean Room Watchouts
Podcast Clips March 13, 2025There’s a lot to think about when it comes to data clean rooms, but no consideration is more important than these watchouts, shared by InfoSum’s Devon DeBlasio during his appearance On Scope.
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This Is How You Can Find the Perfect Data Clean Room Partner
Podcast Clips March 13, 2025The partners you choose for your data clean room collaboration are just as important as the technology itself. Make sure you’re on the right path with these tips from InfoSum’s Devon DeBlasio.
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Five Best Practices for Representing Women in Health and Wellness Marketing
POVs March 12, 2025Christine Guilfoyle, president of ANA’s SeeHer, shared five best practices for accurately portraying women in health and wellness marketing, which can drive double-digit increases in brand reputation and purchase intent.
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How Marketers Can Create Wins for the Brand, the Business, and Their Partners
Podcast Clips March 6, 2025ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
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Bob Liodice on Expanding Marketing Access for SMBs
Podcast Clips March 6, 2025Bob Liodice, CEO of the ANA, affirmed the ANA’s commitment to democratizing marketing insights to ensure that small- and medium-sized companies have the same opportunities as larger enterprises.
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Practical Tips for Marketers to Change Their Approach with the 50-Plus Crowd
Podcast Clips March 5, 2025Michael Clinton, author of Roar, shared some practical tips for how marketers can change their mindset and approach to engaging the 50-plus crowd, which presents a multi-million dollar business growth opportunity.
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What Are the Long-Term Consequences for Brands Who Ignore 50-Plus Consumers?
Podcast Clips March 5, 2025Using some real-world examples, Michael Clinton, author of Roar, shared what the consequences can look like when a brand ignores or takes the 50-plus audience for granted.
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When It Comes to Engaging Older Generations, These Brands Are Killing It
Podcast Clips March 5, 2025Michael Clinton, author of Roar, highlighted some of the brands his organization, ROAR Forward, recently recognized for their outstanding approach to marketing to 50-plus individuals, an audience that presents a multimillion-dollar business growth opportunity to businesses that can get the messaging and creative right.
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The Buying Power of 50-Plus Individuals Will Blow Your Mind
Podcast Clips March 5, 2025Brands who discount the 50-plus population do so at their own peril. That was the message from Michael Clinton, author of Roar, who highlighted the trillion dollar opportunity that is out there for brands who can successfully engage with and market to the 50-plus crowd.
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From Shiny Object to Needle Mover: How to Spot a Trend's Inflection Point
POVs February 27, 2025Mike Berberich dives into a critical skill for any forward-thinking marketer: identifying when a trend transitions from being just another shiny object to becoming a true needle mover in the industry, sharing key indicators that show when a trend is hitting an inflection point.
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Three Actions Your Brand Can Take to Prepare for a TikTok Ban
POVs February 27, 2025With the fate of TikTok hanging in the balance, this POV shares some practical tips for how brand marketers can ensure their social video efforts and influencer partnerships continue to return strong results, no matter what happens with the popular short-form video platform.
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How Can Businesses Approach AI in a Sustainable and Responsible Way?
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra Venture, shared his thoughts on how businesses might implement AI in a responsible way that prioritizes sustainability, highlighting some tough conversations that need to be had in order to do so.
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How Can We Convince Young People That Capitalism Can Be Part of the Solution
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra, shared his thoughts on how brands and business leaders might start to convince younger generations that capitalism can be a net positive when properly approached and regulated.
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Is Your Brand’s Growth a Net Positive or Negative for People and the Planet?
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra, gave his thoughts on how we think about business growth, highlighting the need for a more nuanced approach to growth goals.
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How Do We Start to Convince Executives to Move Away from a Short-Term Outlook?
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra, discussed strategies for how marketers and other professionals can begin to convince executives to move away from short-term thinking and toward a longer, more sustainable view of business success.
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Have Super Bowl Ads Lost the Plot?
Podcast Clips February 20, 2025On Scope host Mike Berberich and show producer Ryan Dinger share their thoughts on this year’s slate of Super Bowl ads and wonder, “Have Super Bowl spots lost the plot entirely?”
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This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns
Podcast Clips February 18, 2025Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
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