Search Results for All Content (access may be restricted)
Search returned: 334 document(s).
-
New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions
Behind the Campaign December 27, 2024Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.
view -
Ethical Marketing: Building Trust with Consumers
POVs December 21, 2024One thing about marketers is they’re also consumers themselves. In this POV from the ANA’s Center for Ethical Marketing, Senny Boone outlines some of the tools that she and her team have for reporting and responding to unethical marketing practices.
view -
Why Authenticity Is the Glue that Binds Purpose Activities
POVs December 20, 2024The ANA’s purpose guru Ken Beaulieu explained why brand purpose must be anchored in authenticity and provided a few tips for how to do that.
view -
Chief AI Officer? That Might Be The CMO’s Job
Podcast Clips December 20, 2024With AI poised to affect numerous customer touchpoints and experiences, Level Agency’s Matt Miller says it might behoove CMOs to take an outsized role in leading their organization’s AI initiatives, even possibly stepping into the Chief AI Officer role directly.
view -
How Quantum Computing Will Transform Marketing Forever
POVs December 19, 2024Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.
view -
This Is How Marketers Should Approach Testing New Technologies and Tactics
Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
view -
How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
view -
Three Ways to Ensure Consumers Actually Want to Watch Your Ads
POVs December 17, 2024In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.
view -
How to Convince the C-Suite to Invest in Incrementality Testing
Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
view -
How to Convince Your C-Suite to Go Big on Marketing Risks
Soundbites December 16, 2024Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.
view -
Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
view -
What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
view -
Five Tips for Creating Compelling Stories with Data Visualization
POVs November 27, 2024These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
view -
Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
view -
Four Ways Marketers Can Reduce Carbon Emissions in Media Buying
POVs November 15, 2024While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.
view -
Are Marketers Investing Too Much Too Soon with AI?
Podcast Clips November 15, 2024Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
view -
Forget B2B Product Marketing — We’re in the Era of Relationship Marketing
POVs November 7, 2024With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.
view -
Do Business Leaders Lack Empathy?
Podcast Clips November 6, 2024Deb Macfarlan Enright, founder of The Macfarlan Group, discussed whether she thinks business leaders truly have empathy for customers and employees or not. She also shared some ways that leaders might make some progress in this area.
view -
Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
view -
Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations
Soundbites October 29, 2024Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.
view