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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinar Rewinds January 29, 2025In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Conference Session Videos January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. In this video, Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Next Big Thing from CES
Conference Session Videos January 22, 2025In this video from a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Conference Session Videos January 22, 2025In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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Decoding AI in Marketing: A Practical Guide for Marketers (Part 2!)
Webinar Rewinds January 16, 20252024 was the year AI took center stage. With a year of insights behind us, it’s time to look forward and ask what’s next in the world of AI for marketing. This webinar dove deeper into the emerging themes for 2025.
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Unveiling CES 2025
Webinar Rewinds January 15, 2025Now an annual tradition, the webinar provided a virtual recap of the Consumer Electronics Show (CES). Speakers unpacked the latest tech innovations for marketers and consumers, as well as the brands, from the world's largest consumer electronics show.
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Artificial Intelligence and Algorithmic Pricing: The Rise of the Machines Raises Real Antitrust Risk
Webinar Rewinds January 14, 2025In this webinar, learn about the potential risks that companies embracing AI and algorithmic pricing technologies face today, and look ahead to potential future risks as the U.S. and antitrust enforcement agencies continue to monitor the potential effects of the rapidly evolving AI landscape on competition.
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What Makes a Winning B2 Award Entry?
Webinar Rewinds January 9, 2025In this webinar, take a deep dive into the secrets behind a winning ANA B2 Award entry. Gain insider knowledge on crafting standout submissions, featuring valuable insights from both past award winners and seasoned B2 Award jurors.
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Happy New Year! 2025 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 8, 2025In this webinar, Lou Cohen, professor and EY’s Americas Digital Marketing and Demand Generation Leader, discussed what lies ahead for B2B marketers in 2025. He made predictions about what’s to come, discussed his views on the concerns we share, and talked about resolutions to ensure a successful 2025.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Event Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Event Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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How to Convince the C-Suite to Invest in Incrementality Testing
Event Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
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How to Convince Your C-Suite to Go Big on Marketing Risks
Event Soundbites December 16, 2024Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.
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Email Evolution 2024 Highlights and Key Takeaways for 2025
Webinar Rewinds December 12, 2024This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.
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Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law
Webinar Rewinds December 10, 2024This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.
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