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How to Get Your Agency to Run Through Brick Walls — Without Paying More
Webinar Rewinds March 6, 2025More than one trillion dollars are spent globally on advertising. In this webinar, learn how to stop wasting dollars on suboptimal client and agency behaviors, and what great behaviors result in positive success for all partners — marketer, procurement, and agency partners.
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Creator Marketing Trends: Strategies for Driving Impact in 2025
Webinar Rewinds March 5, 2025In this webinar, CreatorIQ detailed the findings of our 2025 State of Creator Marketing Report and provided a behind-the-scenes look on how over 1000+ brands and agencies approach their influencer marketing strategy.
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Nonprofit Leadership Insights: Key Takeaways and Trends Shaping 2025
Event Soundbites February 27, 2025Rapid changes in federal aid policies necessitate that nonprofits be proactive in identifying and addressing funding gaps.
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Fireside Chat with World Central Kitchen
Event Soundbites February 27, 2025For World Central Kitchen, fundraising is making a connection with donors through tailored storytelling.
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Stability: A Superpower in Uncertain Times
Event Soundbites February 27, 2025The notion of having one unifying message has given way to having the right message in the right place at the right time.
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Overview of the 2025 ANA Nonprofit Conference
Event Soundbites February 27, 2025In this video, get a two-minute overview of the 2025 ANA Nonprofit Conference.
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Health Equity: What We’ve Learned and What We’re Doing to Provide Health and Hope to Everyone, Everywhere
Event Soundbites February 26, 2025Achieving health equity across socioeconomic lines is a key vision of the American Heart Association.
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Purposeful Partnerships: Discovering the Lifecycle of Successful Cause Marketing Collaborations
Event Soundbites February 26, 2025Mattel’s “play it forward” mantra has resulted in life-changing cause marketing that begins with one moment, one story, one toy.
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On the Hill and in the States: Navigating 2025 and Beyond
Event Soundbites February 26, 2025In a time of funding uncertainty, it’s imperative for nonprofits to focus on clearly articulating the benefits of their missions.
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Brand Strategy in the Midst of Flux
Event Soundbites February 26, 2025Messaging that clearly differentiates your nonprofit is critical to planning and executing an effective brand refresh.
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The Gen AI Savvy Nonprofit
Event Soundbites February 25, 2025Nonprofits need to be vigilant about deep research when harnessing the growing power of Gen AI.
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The Blueprint for AI-Powered Marketing from Google and BCG
Webinar Rewinds February 19, 2025AI is reshaping the marketing landscape. A new study by Google and BCG reveals that leading marketers are using AI to achieve 60% higher revenue growth and adapt 2.6X faster to market shift. In this webinar, learn how to get started on your path to AI excellence.
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2025 Enterprise SMS and Telemarketing Update: Critical New FCC Rules Take Effect as TCPA Litigation Risk Spikes
Webinar Rewinds February 11, 2025In this webinar, Eric J. Troutman, partner at Troutman Amin, LLP, broke down everything brands needs to know RIGHT NOW about critical changes to the SMS and telemarketing rules that impact everybody in the advertising ecosystem.
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Headless CMS: Agile Content Strategies for Modern Marketers
Webinar Rewinds February 6, 2025Discover how a headless CMS can revolutionize your content delivery and marketing flexibility. In this webinar, learn how this innovative approach enables seamless content distribution across multiple platforms, creating more dynamic and responsive marketing ecosystems.
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos January 30, 2025In this video, Mikaela Maloney, media and PR manager at Ideal Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.
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Fueling Greatness: How Danone’s Nourish Your Hustle Campaign Championed World-Class Female Athletes
Conference Session Videos January 30, 2025Discover how Danone leveraged the energy of the Summer Olympics and the rise of women’s sports to spotlight the link between nutrition, strength, and resilience.
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Making the Complex Compelling: How Deloitte Turns Big Ideas into Relatable Stories
Conference Session Videos January 30, 2025In this session, learn how Deloitte, a global professional services firm, stepped outside of the expected to collaborate with creators, turning technical insights into relatable stories.
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Driving Cultural Conversations: How Experian Leverages Influencers to Amplify Awareness
Conference Session Videos January 30, 2025In this session, learn how Experian crafts campaigns that resonate with diverse audiences, selecting influencers who align authentically with key events and use their platforms to elevate brand awareness.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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