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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Webinar Rewinds November 21, 2024In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinar Rewinds November 20, 2024In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Conference Highlights November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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SeeHer: Equality for Women, from Menstruation to Menopause
Conference Highlights November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Tapping into Culture to Build Strong Brand Equity
Conference Highlights November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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Overview of the 2024 ANA Multicultural Marketing & Diversity Conference
Conference Highlights November 20, 2024In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.
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Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More
Webinar Rewinds November 20, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.
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California Enacts 18 New AI Laws — What Advertisers Need to Know
Webinar Rewinds November 19, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Highlights November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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What Happens in Vegas… Is Multicultural
Conference Highlights November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Highlights November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Highlights November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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Latinos: Verizon's Growth Disruptors
Conference Highlights November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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The Use of AI and Legal Ethics
Conference Highlights November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Conference Highlights November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Conference Highlights November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Conference Highlights November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI
Conference Highlights November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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