Marketing Enterprise Learning Services

Capability Diagnostic Tool ("CDT")

We help marketing enterprise leaders to be strategic in their training investments. Because strategic L&D planning begins with a diagnostic of your organization's marketing skills, we offer, as exclusive ANA member benefit, a service that provides skill and confidence measurement of key marketing processes and individual business skills.

The quantitative data gives you the insight needed to deliver targeted and prioritized training solutions to marketing team(s). The resulting plan may be for the organization and/or for a specific role, level, brand team, or group.

An anonymous 30-minute online survey uses a 1-8 rating system to identify talent development needs within your marketing organization. The lower the score, the higher the need for training in that area. As part of the report, ANA Members are provided with a road map of training solutions aligned to the needs identified in the CDT.

The CDT analysis is available at a member discounted incremental cost. To learn more email, us at training@ana.net.

Competency Mapping

We help marketing enterprise leaders to map ANA solutions to their marketing competency framework. For organizations that have developed their own marketing competency framework, we offer a service that will directly map ANA training solutions aligned to your framework. This service will save you time and effort by searching through hundreds of training products to provide you with a list of curated solutions targeted specifically to your organization's marketing competencies.

Technological Enablement

We help marketing enterprise leaders to increase their training ROI by working with your IT partners to determine tech solutions that make the learning experience smooth and easy.

Marketing Training Delivery Solutions

We help marketing enterprise leaders make the best choice from hundreds of marketing training solutions. Speak with your MTDC Enterprise Learning advisor to determine what specific training is right for you.

• Turnkey Training (In-person and/or Virtual)

  Our Half-day (and shorter 'Burst') workshops provide insights, best practices, frameworks, case studies, and exercises to improve your team's effectiveness and efficiency. Extend the training to a full-day workshop to deepen the learnings and application.
  
  Choose from our robust catalog of more than 100 corporate team training options. Our turnkey workshops can also be customized to your unique specifications at an incremental cost.
  
  

• Mastery Programs (In-person and/or Virtual)

  Comprehensive immersion programs focused on mastering a key marketing concept. Mastery programs utilize a highly interactive approach that allows the team to collaborate using new techniques and tools to create action plans for immediate execution. Speak with your MTDC Enterprise Learning advisor to learn more.
  
  

• Custom Marketing Excellence Programs (In-person and/or Virtual)

  A multi-day custom learning program designed to comprehensively and systematically address multiple skill development needs. Speak with your MTDC Enterprise Learning advisor to learn more.
  
  

• Enterprise Curriculum (In-person and/or Virtual)

  Our latest offering. An in-depth curriculum series designed to go beyond concept mastery to drive performance improvements throughout the organization. Speak with your MTDC Enterprise Learning advisor to learn more.

For further explanation of any of these additional training benefit options or to bring one to your organization, please contact your training specialist for more information at training@ana.net.