ANA’s LoyaltyCon (Virtual Only) | 1-Day Conferences | ANA

ANA’s LoyaltyCon (Virtual Only)

Loyalty marketing is big business and increasing in importance. For brands it’s more critical than ever to have one-to-one relationships with customers to collect data, uncover insights, and market directly to those customers. And often, a brand’s most loyal customers are its best customers. Loyalty marketing is a growth driver for brands.

ANA’s LoyaltyCon will bring together the critical stakeholders in loyalty marketing – brands, agencies, solution providers, industry experts – to share case studies, make new connections, and identify issues to optimize loyalty marketing and move the practice forward.

Read the report, Loyalty Marketing: The Good, the Bad, and the Ugly.

when

Start: Tuesday, March 11, 2025 at 11:00am

End: Tuesday, March 11, 2025 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $149 Silver Tier $199 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, March 11, 2025
WELCOME REMARKS

MANAGING ONE OF THE BIGGEST LOYALTY PROGRAMS IN THE WORLD

United Airlines' MileagePlus frequent flyer program is one of the biggest loyalty programs in the world. It’s now over 40 years old and has 100+ million members. More than 50 percent of United’s flight revenue is from MileagePlus members. United continues to work hard to differentiate its program. It has an extensive network of partners to redeem points with and is the first and only major U.S. airline to allow multiple family members to share and redeem miles in one linked account. The company has also increased security to help prevent fraud.

Luc Bondar
COO & President United Airlines MileagePlus

CRAVER NATION FACILITATES BRAND ENGAGEMENT

The QSR business is very competitive, and brands are fighting for share on every occasion, from breakfast to late night. White Castle’s Craver Nation rewards program allows the brand to connect with customers with personalized messaging to facilitate their engagement with the brand. To differentiate the program, White Castle provides experiences that go beyond being simply transactional. For example, they offer branded merchandise and might invite Craver Nation members to a private tasting with a chef to try new products. Measurement compares reward members versus non-members and the brand has been able to quantify that Craver Nation members do come more frequently than non-members and that the loyalty program generates a positive return.

Lynn Blashford
CMO White Castle
Jamie Richardson
VP, Marketing White Castle

LEGAL RISKS AND REWARDS OF LOYALTY PROGRAMS

Loyalty programs are notoriously heavily regulated, but their popularity with consumers often makes them an important part of a seller’s marketing plan. Companies running such programs must stay up to date on regulatory, legislative, and litigation developments affecting these promotional mechanisms and there has been a particularly high volume of such developments recently. This session will provide a lively discussion of the laws regulating loyalty programs and the risks and “rewards” of offering them.

Melissa Landau Steinman
Partner Venable LLP

SAFEGUARDING AGAINST FRAUD IN LOYALTY PROGRAMS

Fraud can be an issue in loyalty programs and must be actively managed. Fraud can come from professional hackers, consumers, and even employees. Safeguarding loyalty marketing programs requires a holistic and dispassionate approach. Every step, from ad creative and targeting through app download to account creation and points redemption, has the capacity to be manipulated or exploited by fraudsters. This session will offer guidance on what steps organizations can take to protect these valuable programs from threat actors at every stage.

Sarah Acker
VP, Corporate Marketing HUMAN

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.