Event Recaps
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Risk and Reward: Navigating AI Compliance and Risk Allocation in Advertising
Event Recaps November 12, 2024Global investment in AI for advertising is rapidly growing, projected from $8.6 billion in 2024 to $81.6 billion by 2033, requiring advertisers to balance innovation with compliance and risk management.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Event Recaps November 12, 2024This panel will focus on identifying the top advertising enforcement and regulatory priorities and explore the most significant consumer protection concerns.
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When Shopping, Social Media Content, and AI Collide: Spotlight on Ecommerce and Platform Litigation Trends
Event Recaps November 12, 2024More and more, social media platforms are becoming destinations to shop, while ecommerce platforms are integrating games, entertainment, and other forms of creative content into shopping experiences.
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2024 ANA Ethics Code of Marketing Best Practices
Event Recaps November 11, 2024This session focuses on the ANA’s new Ethics Code and related compliance tools: the DMAchoice.org opt-out for mail and email preferences, the Data Privacy Framework (DPF) for international data transfer, and related initiatives that aid organizations beyond the legal baseline.
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AdChoices Icon and Ad Marker Implementation Supplement for Connected TV
Event Recaps November 11, 2024The revolution will be…streamed. Representatives from AdChoices and the connected television and device advertising ecosystem will discuss the ascendancy of streaming by consumers and how privacy factors in as consumers “turn on” their devices and “take in” the content.
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Adopting AI for In-House And Marketing Legal Teams: Early Wins, Challenges, Best Practices, and Practical Tips
Event Recaps November 11, 2024In this session, speakers offer practical guidance on evaluating AI tools, securing resources, and releasing AI to users. Learn how to streamline your in-house marketing legal team’s operations for optimal workflow efficiency.
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All In: Sweepstakes and Contests in the Age of Ubiquitous Betting
Event Recaps November 11, 2024Reed Smith and the Miami Heat examined sweepstakes and contest regulations in an era of widespread legalized gambling. The speakers explored key legal distinctions between promotional games and gambling, focusing on recent case law developments and enforcement actions that shape how marketers must structure their promotions.
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Basics of Advertising Law
Event Recaps November 11, 2024This session will provide an introduction to key issues in advertising law that both lawyers and marketers should know. The panel will discuss various topics, including how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.
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Basics of IP Issues in Advertising, Including Copyright and Trademark
Event Recaps November 11, 2024This session will discuss how advertisers can identify and protect their IP rights in their creations, and how to avoid the risk of violating IP rights of others.
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Claim Substantiation: You Better Be Able to Prove That You Are Better, Bigger, Stronger, and Faster Than the Competition
Event Recaps November 11, 2024This session will discuss the nuts and bolts of claim substantiation, including objective claims, subjective claims, testing, surveys, and distinguishing claims from puffery.
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Connecting with Consumers Through Storytelling and Media Partnerships
Event Recaps November 11, 2024This panel will cover brand messaging through content outside of traditional ads, including social media, content partnerships, and communications/distribution channels.
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Consumer Class Action Litigation Update
Event Recaps November 11, 2024This session will focus on consumer class actions, including false advertising and privacy class actions. The panel will feature insights on litigation trends including common claims and types of products and services targeted, as well as theories of liability, over the past year.
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Current Advertising Litigation Trends in the Telecommunications and Consumer Goods Industries: From 5G to 5X
Event Recaps November 11, 2024This session will cover trends in advertising litigation gleaned from NAD, consumer class action, and Lanham Act cases in the telecommunications and consumer goods categories in the last year, from claims of network speed and reliability, to quantified product performance claims.
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Data Risk Assessments: AI and Personal Data Processing
Event Recaps November 11, 2024Expert panelists addressed practical approaches to operationalizing assessment processes while maintaining legal compliance and examined emerging U.S. state privacy law requirements for data processing and AI risk assessments, including implementation strategies and constitutional considerations.
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E-Tailers and Retailers: Hot Topics and Risk Mitigation
Event Recaps November 11, 2024This fast-paced session will cover hot and emerging topics for e-tailers and retailers, including the latest updates about generative AI and marketing, price advertising, junk fees, recurring subscription (auto-renewal) programs, and dark patterns.
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Fab Food Lab: Creating Better Food for You and for the Planet. Or Are We?
Event Recaps November 11, 2024This session will explore the benefits and risks in creating and marketing new food concepts, including health and sustainability claims, sourcing, plant-based meat alternatives, traceability, supplements, FDA regulatory interests, and more.
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It’s Not Easy Being Green: The Quest for a Unified Global Green Marketing Strategy
Event Recaps November 11, 2024This panel will explore strategies for managing global ad campaigns and initiatives around sustainability marketing in an increasingly segmented regulatory environment. The panel will consider whether and how to harmonize efforts across the Americas, Europe, and parts of Asia.
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Key Legal and Business Considerations in Sponsorship Agreements
Event Recaps November 11, 2024Speakers from Frost Brown and T-Mobile provide a comprehensive examination of the essential legal and business components of sponsorship agreements, focusing on strategic partnership selection, agreement structuring, and risk mitigation strategies for both sponsors and organizers.
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Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks
Event Recaps November 11, 2024Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the “three-dimensional” thinking necessary to help ensure successful global campaigns.
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Managing Risk in Talent Collaborations for Regulated Products
Event Recaps November 11, 2024This session will cover critical IP considerations when partnering with talent and explore unexpected regulatory hurdles that talent may face when investing in health, personal care, or other regulated products.
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