Event Recaps
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Adobe Discusses the Uses for Generative AI
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Event Recaps October 25, 2024This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Event Recaps October 25, 2024Ryan Meega, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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How One Word Can Improve a Brand
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
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Transformative Impact: Unleashing Brand Power for Global Change
Event Recaps October 25, 2024In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. Explore how ETS leveraged a storied reputation to amplify its social impact.
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Building Blocks of Responsible AI
Event Recaps October 24, 2024In this session, learn about Microsoft’s building blocks for their responsible AI initiative and the new conversation brands need to have with both organization and customer leadership teams.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Event Recaps October 24, 2024Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
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Defining the Future of Marketing with AI
Event Recaps October 24, 2024During a session held at the ANA’s 2024 Masters of Marketing Conference, audience members learned the steps they can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond, from Google's Sarah Kennedy.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Event Recaps October 24, 2024Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.
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Making Marketing More Human Through AI
Event Recaps October 24, 2024In this session, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.
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What the Election Means for Marketers
Event Recaps October 24, 2024With Election Day just around the corner, what can marketers learn from political campaigns? This session offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.
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Building a Customer-Centric Organization
Event Recaps October 23, 2024In this keynote, the Chief Marketing and Growth Officer of AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Delivering Growth and Fulfillment Through Technology
Event Recaps October 23, 2024HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.
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Finding Inspiration for Growth in the Everyday
Event Recaps October 23, 2024Procter & Gamble provides products that people use daily. And those products offer huge opportunities, because everyday moments are rich with creative inspiration that drives growth. In this session, learn how the world’s largest advertiser finds inspiration for growth in the everyday.
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L’Oréal: Future Fit for Future Growth
Event Recaps October 23, 2024In this session, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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Opening Remarks of the 2024 ANA Masters of Marketing Conference
Event Recaps October 23, 2024ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Marketing Conference.
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AI Ethics and Privacy Challenges
Event Recaps October 17, 2024In this session, Jason Hartley of PMG delved into the latest privacy and technology issues that impact AI and ethics.
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ANA/Google Webinar: Perspectives on a New Era of Online Privacy
Event Recaps October 17, 2024Industry leaders recently shared updates from the Privacy Sandbox team and insights from major players in the advertising technology space during a webinar on the future of digital privacy and advertising.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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