Essential data and technology solutions for safe, effective, and efficient marketing at scale.
More than $400 billion is spent annually on marketing technology and as growth continues, so will the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. Add to this the overwhelming number of martech providers and risks associated with many of them, a severe lack of experienced cross-functional talent, and a role clarity debate between departments, and we can often find ourselves focusing more on the challenges rather than the tremendous opportunities to more effectively leverage data and technology to surprise and delight our customers, and drive growth.
This practice is focused on working with leading brand experts to improve, enhance, and celebrate the products, people, processes, and partnerships that together are transforming the art and science of connecting products and services with those who need and desire them most.
Featured
Introducing the ANA MarTech Awards
The Marketing Technology Innovator of the Year and the Marketing Technology Innovative Team of the Year awards recognize excellence and celebrate the industry's brightest minds and most effective collaborations.
The awards are open to ANA members who are marketing technology leaders, digital marketers, data scientists, and many more. Submissions close on December 6, with winners announced at the 2025 Marketing Technology for Marketers Conference, March 26 in Austin, Texas. Additional details will be revealed at launch.
Join us in our inaugural award year, showcasing the best practices and drivers of innovation in the evolving martech landscape.
Leverage the ANA's Resources, Research, and Reports
The CMO’s Playbook for Marketing Technology – First Look Edition
A playbook to help marketing leaders prioritize and focus on the top issues that will impact success for their marketing technology operation. The ‘First Look’ edition is a sneak peek into the full version that is ‘coming soon'.
Procurement and Implementation Resources
As martech use grows, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. This suite of legal documents will help marketers secure substantially better value from their martech investment, drive growth, and eliminate waste.
Tap Into the ANA's Most Recent Insights
Connect with the ANA MarTech Community
2024 ANA AI for Marketers Conference
The 2024 ANA AI for Marketers Conference assembled some of the industry's best experts to explore the myriad use case opportunities marketers are pursuing in applying AI and addressed the issues and risks around governance, ethics, and intellectual property protection.
Attendees heard real examples from leading brands demonstrating how they have successfully used this technology to improve performance and drive efficiencies, and how some have put guardrails in place to enable long-term success.
2024 ANA Marketing Technology for Marketers Conference
The 2024 ANA Marketing Technology for Marketers Conference explored how emerging capabilities like Generative AI, Composability, and Low Code/No Code are being used to create brilliant customer experiences more efficiently and effectively.
Attendees joined our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world's most innovative marketing programs and how they have learned to master their stack to exceed their business objectives.
MarTech Members-Only Conferences
Enjoy insightful content in a collegial atmosphere, at member locations across the U.S.
| January 16 |
Marketing Tech Momentum Members-Only Conference(In-Person Only) Atlanta |
MarTech Committee
Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
| January 23 |
MarTech Committee Meeting: Compliance Virtual Meeting (Eastern Time) |
| April 10 |
MarTech Committee Meeting: Identity Strategy Virtual Meeting (Eastern Time) |
MarTech Training
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
MarTech Foundations
Certificate Program
Learn how to elevate your MarTech expertise in today's data-driven ecosystem.
MarTech Webinar Series
Join our MarTech webinar series and hear from expert speakers on the latest trends and strategies to leverage technology for your marketing campaigns. Register now to gain valuable insights and ask questions with like-minded professionals in the field.
| February 6 |
MarTech Webinar: The Value of a Headless CMS 30 Minutes |
| April 24 |
MarTech Webinar: Insourcing vs Outsourcing Framework 30 Minutes |
Futures Webinar Series
Gain valuable insights into the latest tech developments and emerging trends with our Futures webinar series. Join industry leaders as they discuss AI, blockchain, Web 3.0, and more. Register now to be part of the conversation and stay ahead of the curve.
| January 15 |
CES 2025 30 Minutes |
| March 12 |
Futures Webinar: The Metaverse and AI: New Frontiers in Brand Engagement 30 Minutes |
Take the Next Step
For more on ANA’s martech efforts and to learn how you can get involved with the ANA MarTech practice, contact the ANA Marketing Technology and Addressability team at marketing-technology@ana.net.