Harness the Transformative Power of AI for Marketing
Marketers have always looked to technology for new ways to innovate and grow. Now, at the dawn of the age of artificial intelligence, it's clear that AI has the potential to radically transform the marketing and advertising industry. How, where, when are but a few of the fundamental questions facing our industry.
The ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.
The intersection of artificial intelligence (AI) and other innovative technologies is reshaping how brands engage with their customers. The 2025 ANA AI and Technology for Marketers Conference, March 26-28 in Austin, Texas, is designed to empower marketing professionals with the knowledge, skills, and insights needed to thrive in this increasingly data and tech-driven business landscape.
The conference, presented by Meta, brings industry experts, innovators, and marketing leaders together to explore the future of marketing, examining themes around the intersection of AI, MarTech, and emerging platforms. Through expert sessions and workshops, participants will learn how to integrate intelligent technologies into marketing strategies while maintaining authentic brand connections.
Generative AI For Search Marketing
This report explores the current state of Generative AI in search marketing and its impact on SEO and SEM strategies and provides actionable insights for marketers to leverage this emerging technology while navigating its potential pitfalls.
AI Use Case & Case Study Compendium for Marketing
To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.
Generative AI in Creative and Content Generation
Generative AI is revolutionizing brand marketing by enhancing creativity and streamlining campaign development. This report discusses both the opportunities and some of the early concerns.
Explore the ANA's Most Recent AI Insights
Leading Edge
The Real Power Behind AI-Powered Creative Automation
ANA Ethics Code of Marketing Best Practices
We're excited to unveil the new ANA Ethics Code of Marketing Best Practices, a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising – shaped by your peers on the Ethics Code Steering Committee.
Be an ethics advocate for your organization and check out this comprehensive ethical framework, which offers a new roadmap for brands to engage in ethical marketing across both existing standards and emerging areas like AI. The Ethics Code Steering Committee will periodically reconvene to further enhance the Code.
If you are interested in participating in this effort, please contact us at ethics@ana.net.
Connect with the ANA Community
Members Only One-Day Conferences
Enjoy insightful content in a collegial atmosphere, at member locations across the U.S.
| February 19 |
Big Apple AI Game Changers Members-Only Conference (In-Person Only) New York |
| March 6 |
AI Insights: Transforming Market and Customer Understanding hosted by Fordham University New York |
Futures Webinar Series
Gain valuable insights into the latest tech developments and emerging trends with our Futures webinar series. Join industry leaders as they discuss AI, blockchain, Web 3.0, and more. Register now to be part of the conversation and stay ahead of the curve.
| March 12 |
Step into Virtual Worlds with AI-driven brand Engagement Strategies 30 Minutes |
| June 11 |
Upgrade Your Content Creation with the Latest AI-Driven Marketing Tools 30 Minutes |
MarTech Committee
Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
Marketing Futures Committee
Focused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, Amazon, voice search, and digital transformation.
| April 3 |
Marketing Futures Virtual Meeting (Eastern Time) |
AI Committee
Explores the myriad use case opportunities that marketers are pursuing in applying AI and helps to address the issues and risks around governance, ethics, and intellectual property protection.
The Global CMO Growth Council Official Position on Generative AI
Bringing the marketing industry together to establish a foundation for the responsible use of Generative AI to drive business growth and good around the world.
Build a Career-Defining Skill Set
AI Training at the ANA
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
Free Learning Resources
From Adobe:
Adobe offers several free resources for those interested in design and other creative capabilities powered by AI. Users can also refresh Illustrator and Photoshop skills with tutorials.
From Amazon:
This set of free on-demand courses will help grow your technical skills and learn how to apply machine learning (ML), artificial intelligence (AI) and deep learning (DL).
From Google:
Google’s free Introduction to Generative AI learning path provides an overview of generative AI concepts.
From Meta:
Meta’s AI Learning Alliance (AILA) is an initiative to strengthen diversity and increase equity in the field of artificial intelligence. Here you'll find free AI courses, practice tests, a curriculum, as well as virtual training.
From Microsoft:
Microsoft’s free AI Learning Hub offers documentation, learning and resources. Those who complete are eligible for a free MS Certification exam.
Take the Next Step
For more on ANA’s AI efforts and to learn how you can get involved with the ANA Artificial Intelligence practice, contact the ANA Marketing Technology and Addressability team at marketing-technology@ana.net.