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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns
Industry Insights July 2, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Event and Experiential Marketing
ASK Answers July 2, 2024What are current trends and best practices for event and experiential marketing?
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How Sun Chemical Used Sustainability to Engage Its Business Partners More Deeply
B2 Awards July 2, 2024Sun Chemical flexed its credentials in delivering quality products to its partners while keeping sustainability at the heart of everything it does.
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These Campaigns Will Make You Want Chocolate
Industry Insights July 1, 2024In honor of the World Chocolate Day, consider a few of the campaigns used to promote this delectable treat.
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Cisco Creates an Immersive Training Event to Upskill Sellers
B2 Awards July 1, 2024Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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Cisco Live Provides Educational Offerings Through Immersive Experiences
B2 Awards July 1, 2024For its Cisco Live 2023 event, Cisco executed various immersive activations and experiences to provide IT professionals with a platform to learn, network, and celebrate with peers.
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Progressive Marketers Are Tracking a New Metric: Share of Model
Knowledge Partners July 1, 2024Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.
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Delivering Ad Relevance Without Third-Party Cookies
Knowledge Partners July 1, 2024Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.
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ServiceNow Wowed Executive Prospects with This Experiential Activation
B2 Awards July 1, 2024To attract high-profile business leaders to its Executive Circle program — in which they can interface and solve problems with peers — ServiceNow created an experiential activation that leveraged one of Australia's most prestigious portraiture competitions.
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The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
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Upwork Breaks Through the YouTube Noise with Authenticity
B2 Awards June 30, 2024Upwork's original web series redefined freelance content on YouTube, driving a 350 percent performance spike by providing vetted, authentic advice from seasoned freelancers.
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This Company Combatted Bias in its New Campaign
B2 Awards June 30, 2024The construction equipment category consists of integrated campaigns that all look and feel the same. The “Go With Lou” idea was a highly creative and strategic approach to countering the North American bias against Chinese manufacturers while at the same time grabbing the attention of the industry and significantly raising awareness for the LiuGong brand.
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Carhartt's Uniforms: A Competitive Edge for Business Decision Makers
B2 Awards June 30, 2024Carhartt deployed an omnichannel campaign — spanning video, rich media, website, trade show, display, and social — to position its company gear offering as a driver of business success.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Famers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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How Lincoln Unified Its Digital Presence to Build Better Connections
B2 Awards June 30, 2024Lincoln Property Company consolidated its digital presence into a single hub for thought leadership and solutions to streamline the user experience and reinforce its brand message.
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This Brand Gave a Masterclass in Executing an Effective Loyalty Program
B2 Awards June 30, 2024Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.
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This Brand Won New Business by Encouraging Consumers to Take Small Steps with Energy Efficiency
B2 Awards June 30, 2024To help drive awareness of the brand and inform customers of its energy-efficiency programs, Rhode Island Energy created a multi-channel campaign that encouraged prospects to take small steps toward more efficient and ethical energy use.
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Azure Creates Four Distinct Homepages to Meet Consumer Needs
B2 Awards June 29, 2024Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.
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This Zoetis Docuseries Documented the Transition of Ranches Through Generations
B2 Awards June 29, 2024Zoetis launched a docuseries sharing the stories of ranchers to build long-term brand health and saliency in the face of increased competition.
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Ecolab Launched a B2B Campaign to Fight Climate Change
B2 Awards June 29, 2024By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.
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