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Marketing News Quiz for May 11, 2024
Marketing News Quiz May 11, 2024In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.
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Healthcare and Manufacturing Are Looking Hard at CTV
Industry Insights May 8, 2024Healthcare and manufacturing are the two industries whose interest in CTV has spiked most in recent weeks, and they’re neck-and-neck, followed closely by education, software, and business services, as measured by Bombora Company Surge.
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Real Influence Doesn't Require Being Real
B2C May 8, 2024Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.
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Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures Podcast May 7, 2024Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
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If You Can Dream It, Radio Can Measure It
Partner Content May 7, 2024Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.
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Captivating Characters in Advertising: Harnessing the Power of Fluent Devices
Knowledge Partners May 7, 2024System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.
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Is Out-of-Home Media Too Expensive and Does Cost Concern Hinder Results?
Industry Insights May 6, 2024It can be argued that multiplying a low CPM by the scale and flight duration needed for a specific campaign is what makes OOH a wallet-busting undertaking. I call this “OOH commitment issues.” The commitment to media in the remaining 98 percent of an American marketer’s budget is still higher than that made to OOH, so why the double standard?
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Ad Spending on Digital Video Versus TV
Money Slides May 6, 2024Winterberry Group shares data that compares ad spending on digital video and linear TV and includes a forecast for digital and video ad spend in future years.
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The Top Influencer Marketing Trends of the 20s (So Far)
Knowledge Partners May 6, 2024This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.
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The Marketer’s Guide to OTT and CTV
Knowledge Partners May 3, 2024The growth and evolution of OTT and CTV offer brands new and exciting opportunities to reach and engage their target audience. This guide offers a foundational introduction to OTT and CTV that will give you a competitive edge.
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Keith Kazerman of Locality on Streaming Audience Strategies
Industry Insights May 2, 2024Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.
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Automate Your Way to Email Mastery
Webinar Rewinds May 2, 2024In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.
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Pet Marketing: Examples of Successful Campaigns
Industry Insights May 1, 2024In the U.S., we devote May to celebrating our pawed compatriots with National Pet Month, which makes it the perfect time to highlight ANA case studies and other content that showcase excellence in innovative approaches to the marketing of pet brands.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps May 1, 2024Audio measurement is undergoing a significant renaissance, with an explosion of new solutions to measure attentiveness, brand lift, sales effect, search and site attribution, creative effectiveness, and new data inputs for media mix modeling.
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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape
Event Recaps May 1, 2024Razorfish's Amos Ductan explored some of the early search trends in AI and what brands need to know to stay ahead in this rapidly changing environment.
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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
REGGIE Awards April 30, 2024To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers
REGGIE Awards April 30, 2024McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.
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How a Binge Worthy Drama Drove Gen Z Gym Memberships
REGGIE Awards April 30, 2024“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.
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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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