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Dynamic IPs and the Battle Against Ad Fraud
Leading Edge November 27, 2024Despite relentless efforts to combat ad fraud, bad actors continue to exploit vulnerabilities, resulting in billions of dollars in losses each year and eroding trust in the ad tech industry. Amid the many strategies for preventing ad fraud, one crucial aspect is often overlooked: the role of IP addresses.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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Marketing News Quiz for November 23, 2024
Marketing News Quiz November 23, 2024In this week's marketing news quiz: Burnout in the workplace, a social media app's promotion of Wicked, an NFL Christmas Day halftime performance, and more.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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These Brands Show Support for Women and Take Steps Toward Change
Pulse November 21, 2024It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.
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Coke's New Holiday Ads Are AI-Generated — Here's How They Performed
Leading Edge November 21, 2024It’s official: Coca-Cola is not always the real thing. The beverage brand recently got into hot water after remaking its classic festive ad campaign “Holidays Are Coming” using generative AI.
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These Brands Created Award-Winning Collaborations and Experiences
Pulse November 20, 2024Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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Loyalty Marketing
ASK Answers November 19, 2024How can I encourage loyalty within my customer base?
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How MFA and AI-Generated Content Are Reshaping Brand Safety
Leading Edge November 19, 2024The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.
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P&G: The Keys to Unlocking Inclusive Growth
Event Recaps November 19, 2024Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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5 Questions to Separate AI Fact from Fiction in Media
Leading Edge November 18, 2024In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Event Recaps November 18, 2024Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Marketing News Quiz for November 16, 2024
Marketing News Quiz November 16, 2024In this week's marketing news quiz: Black Friday ads from Walmart, a partnership between Barbie and a telecommunications company, Netflix hits a milestone, and more.
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How Brands Bolster Their Product Placement Strategy
Trends and Technology November 15, 2024The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.
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Will SearchGPT Milk Google’s Search Cash Cow?
Leading Edge November 14, 2024When ChatGPT was launched in November 2022, many felt that Google Search had finally met its match. However, in the first six months after the launch of ChatGPT, Google Search gained market share versus Bing, powered with AI from ChatGPT developer OpenAI.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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B2B Trade Publications (Still) Deliver for Marketers
B2B November 13, 2024Business marketers could be forgiven for thinking that B2B publications born of the analog age had been left for roadkill by the internet and social media. But amid the ongoing atomization of media, trade publications have held their own and continue to provide B2B marketers with a way to connect with senior executives and major decision-makers.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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The Real Cost of Playing It Safe: Why Brands Need to Support Quality Journalism
Leading Edge November 12, 2024I get it. We’ve all felt the impulse to turn off the news and disengage from its bad vibes. The divisiveness, the constant stream of conflict — it’s exhausting, and it’s no wonder so many people choose to tune it out — I share the same impulse.
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