Search Marketing Knowledge Center

Marketing News Quiz for February 8, 2025

Marketing News Quiz February 8, 2025

In this week's marketing news quiz: The Grammys have their big night, OpenAI launches two new tools, McDonald's brings back a long-lost character, and more.

view

Mountain Dew Recruits Seal for Bubbly Super Bowl Ad

Marketing News February 7, 2025

In a new a Super Bowl ad, Seal and rapper Becky G take a portal-traveling ride fueled by Mountain Dew's Baja Blast. The ad, featuring Seal singing a Mountain Dew-ified version of his classic song "Kiss from a Rose," leans into a kind of weirdness for ad creative that's holding growing appeal for consumers.

view

Getting the Most Out of a Big Game Ad: What Viewers Are Looking For

Leading Edge February 7, 2025

As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.

view

Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles

Pulse February 7, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

view

McDonald's Brings Back Uncle O'Grimacey After 40 Years

Marketing News February 6, 2025

McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.

view

The 2024 Multicultural Excellence Awards Championed the Black Community

Pulse February 6, 2025

The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.

view

Coffee Mate's First Super Bowl Spot Stirs the Creative Pot

Marketing News February 5, 2025

Coffee mate's new Super Bowl ad plugging Coffee mate Cold Foam Creamer may get some tongues wagging. The ad stars a dancing tongue shimmying to Shania Twain belting out an original tune for the brand called "Gimme Cold Foam." The ad campaign launches a few months after Coffee mate debuted three new foam flavors.

view

Email and SMS: Turning Holiday Shoppers into Loyal Customers

Pulse February 5, 2025

For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.

view

Building B2B Experiences to Remember

B2B February 5, 2025

Spending on B2B experiential marketing is on the rise — outpacing B2C — as B2B firms reimagine their live events to create more memorable experiences for their audiences.

view

Report: Marketers Feel Ready for the Rise of Generative AI Search

Marketing News February 4, 2025

The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.

view

The Muppets Take Center Stage in Booking.com's Super Bowl Ad

Marketing News February 3, 2025

The Muppets are featured in a new ad campaign for Booking.com that shows how the website helps consumers to personalize their travel experiences. The integrated marketing campaign, which kicks off during the fourth quarter of Super Bowl LIX, builds on the "Booking.yeah" ad campaign from 2022.

view

Perfect Your Marketing Strategies with These Resources

Pulse February 3, 2025

In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

view

Marketing News Quiz for February 1, 2025

Marketing News Quiz February 1, 2025

In this week's marketing news quiz: Meta opens Threads to advertising; brands prepare for their Super Bowl, the Super Bowl; consumers have opinions on personalized messaging; and more.

view

Iconic Brand Mascots Team Up for Instacart's First-Ever Super Bowl Ad

Marketing News January 31, 2025

In a new Instacart ad premiering during this year's Super Bowl, several popular brand mascots join forces to make an epic delivery. Many consumer-facing brands are scrambling to tie their message to Super Bowl LIX, which takes place February 9 at Ceasars Superdome in New Orleans.

view

The Trends All Marketers Need to Watch Out For

Pulse January 31, 2025

With the start of the new year comes new challenges, surprises, and changes. For marketers, this is no different. If anything, the fast-paced trends and constant technological evolution can be difficult to keep up with as each new year is unlike any other.

view

McDonald’s and Admerasia Discussed Their Award-Winning Campaign

Pulse January 31, 2025

Representatives from McDonald’s and Admerasia sat down to discuss their Multicultural Excellence Award Grand Prize-Winning Sauces campaign. They shared the insights and cultural touchpoints considered to bring the activation to life.

view

A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper

Pulse January 30, 2025

In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.

view

Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers

Knowledge Partners January 30, 2025

As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.

view