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Marketing News Quiz for March 15, 2025
Marketing News Quiz March 15, 2025In this week's marketing news quiz: New inflation numbers, the NWSL kicks off a new partnership, a brand mascot goes Hollywood, and more.
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E-Commerce: Trends, Best Practices, and Examples
ASK Answers March 14, 2025How can I optimize my e-commerce marketing strategy?
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Marketers Innovation at the Speed of Success
Pulse March 13, 2025If you aren’t convinced of how innovative today’s marketers truly are, just consider 15 of the most inventive recent campaigns. Abstracts follow below with the full case studies accessible through the embedded links.
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When Mainstream Meets Main St. — The Evolution of Small Business Advertising with Corey Elliott
On Scope March 13, 2025Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., joined host Mike Berberich for a lively discussion on all things small business, including the consequences of over-indexing on social media and how artificial intelligence fits into small- and medium-sized business building.
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Best Ads of Super Bowl LIX
Knowledge Partners March 13, 2025Zappi analyzed all the ads with consumer feedback from over 20,000 US consumers using Zappi’s Amplify Advertising System, a modern research system that fuels agile, iterative ad development with continuous consumer feedback.
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How Viewers Allocate Their TV Time, by the Numbers
Money Slides March 12, 2025Nielsen data shared at the 2025 ANA Nonprofit Conference reveals how people apportion their viewing time between streaming, cable, and broadcast TV, with additional granularity offered as to how viewing time is apportioned between streaming platforms like YouTube, Netflix, Hulu, and Disney+.
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What Types of TV Platforms Do Different Age Groups Prefer
Money Slides March 12, 2025eMarketer data shared at the 2025 ANA Nonprofit Conference reveals the relative preference for streaming, cable, and network TV expressed by gen Z, millennials, gen X and baby boomers.
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In a New Role, Mr. Peanut Makes His Netflix Debut
Marketing News March 11, 2025Mr. Peanut, the beloved Planters mascot, makes his acting debut in the upcoming Netflix movie "The Electric State." In the film he takes on a more mechanical iteration than his typical cartoon one, playing a robot in the aftermath of a robot uprising in the 1990s.
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Equity Meets Efficiency: Partnering with Black Creators Drives Impact for Less
Pulse March 11, 2025Equity Meets Efficiency: Partnering with Black Creators Drives Impact for Less Black creators consistently drive greater media value than their non-Black counterpart across social platforms, especially with lifestyle and gaming content. Indeed, research by Group Black and Nielsen found that Black lifestyle creators deliver 10.5 times the media value of non-Black creators ($564,663 versus $53,653), with the gaming/esports sector following a similar trend ($106,390 versus $15,870).
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Alex Cooper's Unwell Hydration Named Official Partner of NWSL
Marketing News March 10, 2025Score one for gen Z influencers. The National Women's Soccer League (NWSL) late last week announced a new partnership with Unwell, a beverage company founded by podcaster Alex Cooper, a former Division I soccer player, who has 3.4 million followers on Instagram and 1.2 million subscribers on YouTube.
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Lessons From Super Bowl LIX for Year-Round Marketing Success
Knowledge Partners March 10, 2025System1 shares insights drawn from the 2025 Super Bowl’s slate of advertisements and its own proprietary ad-testing platform.
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Marketing News Quiz for March 8, 2025
Marketing News Quiz March 8, 2025In this week's marketing news quiz: The Oscars air, Crystal Light expands, sports sponsorships rise, and more.
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Banana Republic Tries on 'The White Lotus' for Latest Ad Campaign
Marketing News March 7, 2025Clothing brand Banana Republic has partnered with Max's hit series, "The White Lotus," for a new collection inspired by the show's accessible yet aspirational themes (along with a dash of tropical climes).
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The (Necessary) Evolution from Affiliate Marketing to Performance Marketing
Leading Edge March 7, 2025There’s been a fair amount of controversy around the browser extension coupon space, recently centering on whether PayPal-owned coupon company Honey is a scam. This boils down to the difference between harvesting existing demand and creating net-new demand for products and services.
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Editor Highlights: Sustainability, LGBTQ+, and Content Marketing
Pulse March 7, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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One Programmatic Ad Is Too Many When It Comes to Child Sexual Abuse Material
Pulse March 7, 2025The recently released Adalytics report alleges that major advertisers had their programmatic ads placed on a website that hosts Child Sexual Abuse Material (CSAM) and such activity was not flagged by the brand safety vendors, setting off a wave of industry chatter.
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How to Bridge the Gap in Retail Media Measurement
Knowledge Partners March 7, 2025Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.
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12 Award-Winning Nonprofit Campaigns That Will Inspire You
Pulse March 6, 2025The Association of National Advertisers’ Nonprofit Federation emphasizes the importance of nonprofits “learning from each other” and “sharing “industry-leading best practices.” One of the ways that the ANA facilitates this circulation of knowledge is through its case study program, which showcases the best and most pathbreaking work of marketers who in many instances are promoting the work of nonprofits.
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TV Ad Production Basics
ASK Answers March 6, 2025How does my brand manage a television/video production shoot?
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New Tariffs Are Met with Retaliatory Measures
Marketing News March 5, 2025U.S. President Donald Trump's new 25 percent tariffs on imports from Mexico and Canada that took effect on Tuesday — along with a doubling of duties on Chinese goods, to 20 percent — has caused retaliatory measures by America's three largest trading partners that could spark a full-blown trade war.
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