2024 ANA Ethics Code of Marketing Best Practices
Executive Summary
Legal compliance is essential to every business and organization, while ethical marketing and advertising brings organizations forward with aspirational principles and best practices. Proper ethics elevate the advertising and marketing industry as a trusted partner for consumers relying on good practices. This session focuses on the ANA's new Ethics Code and related compliance tools: the DMAchoice.org opt-out for mail and email preferences, the Data Privacy Framework (DPF) for international data transfer, and related initiatives that aid organizations beyond the legal baseline. The new Ethics Code and the tools have been developed by marketing practitioners to elevate marketing and to team with sound legal practices. Come and learn about new AI principles and the latest in data privacy self-regulation — and get a snapshot of the relevant policy initiatives driving changes in the year ahead.
Speaker:
Senny Boone
Senior Vice President, ANA Center for Ethical Marketing
ANA
CLE Materials
- Session Presentation
- 2024 ANA Ethics Code of Marketing Best Practices
- The American Privacy Rights Act of 2024: Section-by-Section Summary
- The FTC's "Click to Cancel" Rule: Fact Sheet
- FCC-AI Robocalls Declaratory Rule
- FTC Cases and Alerts 2024
- Proposed Changes to the FTC's Negative Option Rule: Fact Sheet
- Reply Comments of the News/Media Alliance
- The USPS SERVES US Act