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Search returned: 37 document(s).
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways August 9, 2024Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Training Takeaways August 8, 2024Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Four Tips for an Effective MarTech Business Case
Training Takeaways August 7, 2024Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
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Core MarTech Design Principles
Training Takeaways August 6, 2024Learn the four dichotomous principles that will allow you to strategically design your MarTech stack to suit the particular needs of your organization.
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The Four Phases of MarTech Vendor Selection
Training Takeaways August 5, 2024Learn the sequential process for choosing a new MarTech tool.
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A Framework for Successfully Implementing MarTech Tools
Training Takeaways August 4, 2024Learn six steps for effectively implementing MarTech tools.
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A Simple Framework for Guiding MarTech Change
Training Takeaways August 3, 2024Learn how to bring the whole organization along with the adoption of new MarTech tools and ease resistance to a change to the status quo.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways August 2, 2024Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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10 Steps for Developing and Implementing MarTech Governance
Training Takeaways August 1, 2024Learn the sequential process for creating and rolling out an effective MarTech governance framework.
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Four Tips for Finding Your Most Valuable Direct Mail Audience
Training Takeaways February 6, 2024To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
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Three Advantages of Direct Mail Retargeting Technology
Training Takeaways February 6, 2024Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
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Aligning the Customer Journey to Goals: Lead Gen Versus Retention
Training Takeaways February 6, 2024The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2024ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2024Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2024ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2024ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2024Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2024ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2024Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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A Taxonomy of Social Media Users
Training Takeaways January 2, 2024Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.
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