Event Recaps
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The Conundrum of Identity in Modern Marketing
Event Recaps October 10, 2024As peoples experiences, needs, and influences become more intertwined, the role of identity in marketing has taken on a whole new meaning. One that many marketers are scrambling to understand.
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Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
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Addressing the Measurement Challenge
Event Recaps October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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General Mills and UM: Strengthening Partnerships Between Media Sourcing, Brand Experience, and Agency
Event Recaps October 9, 2024During an October 2024 ANA Agency Relations Committee Meeting, Shannon Cranbrook and Katie Hiller from General Mills and Scott Schwartz from UM discussed how to strengthen partnerships between brands and agencies through learnings from pitches, transition and onboarding, and scoping.
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How Agencies Are Using AI in the RFI Process
Event Recaps October 9, 2024For those agencies answering RFIs with a deliverable (i.e. creative concepts), AI provides an essential solution to resource management. Meredith Cuevas, chief growth officer at Archer, outlined the impact AI has had on their business development strategy.
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Retail Media Networks: Optimism Tempered with Caution
Event Recaps October 9, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Event Recaps October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this session, Tim provided his insights on RMNs and an outlook for the future.
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Measuring Media ROI with the Help of Internal Data and Analytics Teams
Event Recaps October 8, 2024Ricardo Armbrust, global media procurement director, discussed his department’s impact on Kenvue’s media strategy, as well as his relationships with data and analytics colleagues to create a detailed picture of Kenvue's media ROI.
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Virtual Diversity Fair: LGBTQ+ Owned Companies
Event Recaps October 7, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted LGBTQ+ Owned companies that shared overviews of their companies.
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#WomenKnowHow: How In-House Agencies Can Authentically Portray Women in Advertising
Event Recaps October 1, 2024In 2023, CARE built off this insight with its #WomenKnowHow Campaign, utilizing its in-house marketing department to build a 360-degree campaign, creating a flagship video, social media campaign, and celebrity engagement strategy, backed by corporate partner support to leverage national impact that reached millions of people.
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Centralizing and In-Housing the Marketing Function: Taylor Morrison’s Story
Event Recaps October 1, 2024During the keynote session at ANA’s September 2024 In-House Agency Day, attendees learned about how homebuilder Taylor Morrison transformed its marketing function’s organization and approach from Stephanie McCarthy, chief marketing and communications officer.
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Evolving the In-House Partnership: Performance Marketing, Marcom, and Creative
Event Recaps October 1, 2024Synchrony's Tommy Lynn and Jeff Brosseau discussed their journey bringing digital capabilities in house and how their teams continue to evolve their partnership to navigate silos and leverage the transformative capabilities of AI to optimize performance and generate better results for their organization.
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In-Housing Media While Keeping a Strategic Relationship with Your Media Agency
Event Recaps October 1, 2024At an October 2024 ANA In-House Agency Day, Georgia-Pacific described how it developed a hybrid in-house media model, as well as its benefits and challenges.
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The Guiding Philosophy of Delta’s In-House Agency
Event Recaps October 1, 2024During a session at a September 2024 ANA In-House Agency Day, Delta’s in-house agency, Window Seat Brand Creative, shared the philosophy that guides its approach to its work and the imperatives that concretize that philosophy in its conduct. Those imperatives guide its prioritization of resourceful innovation, empathy, and intuition.
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Hard Drive Reuse: Best Practices for Production and Post
Event Recaps September 26, 2024During a September 2024 ANA Joint In-House Agency and Production Management Committee meeting, Jaclyn Paris, head of development at Cosmo Street, shared the best practices for sustainable hard drive use during production and post.
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How Kimberly-Clark Built a Dynamic Content Optimization Strategy with Real-Time Data
Event Recaps September 26, 2024In this session, explore how Kimberly-Clark, home to household brands like Kleenex, Cottonelle, and Scott, dynamically delivers moment-based messaging personalized to the consumer while preserving consumer privacy.
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How to Win on Social with Content
Event Recaps September 26, 2024Agency Digital Voices discussed how DoorDash created scroll-stopping influencer content to engage audiences and drive results. Hear how creative content can be approached in different ways for brands.
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Making the Most of Social Media Talent: Creators and Celebrities
Event Recaps September 26, 2024During a session at a September 2024 ANA Members-Only Conference, Motorola and its agency partner Open Influence discussed the different types of value afforded by creators and celebrities on social media and how to best harness the advantages of each.
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Marriott International: Redefining Hospitality Marketing with Riott Haus Creative
Event Recaps September 26, 2024Riott Haus Creative is the in-house creative agency of Marriott international. Learn how Riott Haus developed and produced the "Score Big with Marriott Bonvoy Game Day Rituals" campaign for the 2024 NCAA March Madness tournament.
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Navigating the Future: Molson Coors' Evolving E-Commerce Strategy
Event Recaps September 26, 2024During a September 2024 ANA Digital and Social Conference, Kacy Raffe, senior marketing manager of e-commerce at Molson Coors, discussed ways in which the company leveraged e-commerce strategies to drive its success online.
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