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A CMO Checklist for AI
Leading Edge August 21, 2024No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market
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The Secret to Fixing Customer Acquisition
B2B August 21, 2024According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.
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Account-Based Marketing (ABM)
ASK Answers August 21, 2024Is account-based marketing right for my organization?
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The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why
Leading Edge August 20, 2024With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.
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5 Marketing Experts on What's Important to Them
Pulse August 19, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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The Addressability Solutions That Will Dominate the New Digital Reality
Leading Edge August 15, 2024Ever since Google announced its intention to deprecate third-party cookies in Chrome way back in 2020, the digital advertising ecosystem has been in obsessive pursuit of new identity solutions. Now, even though Google has abandoned its plans, industry initiatives launched in recent years will continue to transform the landscape.
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Retail Media Networks Meet Made for Advertising Websites
Pulse August 14, 2024Unless you’ve been under a rock, there is no escaping the hype of retail media networks. Retail media is the fasting-growing ad channel today and is projected to account for more than one-fifth of total U.S. ad spending by 2027.
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Transparency: A Marketer’s Advantage
Leading Edge August 12, 2024The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways August 9, 2024Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Uncorking Growth: Bread & Butter Wines' Recipe for Digital Success in a Saturated Market
Knowledge Partners August 9, 2024For food and beverage marketers battling shelf space and consumer attention, Bread & Butter Wines offers a blueprint for standing out in the crowded wine aisle.
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Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Training Takeaways August 8, 2024Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Four Tips for an Effective MarTech Business Case
Training Takeaways August 7, 2024Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
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Core MarTech Design Principles
Training Takeaways August 6, 2024Learn the four dichotomous principles that will allow you to strategically design your MarTech stack to suit the particular needs of your organization.
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The Four Phases of MarTech Vendor Selection
Training Takeaways August 5, 2024Learn the sequential process for choosing a new MarTech tool.
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Retail Media Networks Have a Measurement Issue — Why Standardization Is a Challenge
Pulse August 5, 2024While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. Retail media ad spend is growing steadily and eMarketer estimates that retail media will make up more than one-fifth of U.S. media spend by 2027. That deserves attention.
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A Framework for Successfully Implementing MarTech Tools
Training Takeaways August 4, 2024Learn six steps for effectively implementing MarTech tools.
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A Simple Framework for Guiding MarTech Change
Training Takeaways August 3, 2024Learn how to bring the whole organization along with the adoption of new MarTech tools and ease resistance to a change to the status quo.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways August 2, 2024Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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10 Steps for Developing and Implementing MarTech Governance
Training Takeaways August 1, 2024Learn the sequential process for creating and rolling out an effective MarTech governance framework.
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Where Men Prefer to Buy Their Personal Care Products, by the Numbers
Money Slides August 1, 2024MANSACPED’s CMO Marcelo Kertész shares the results of a survey of nearly 400 men detailing the places where they prefer to shop for personal care items.
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