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  • How Marketers Get a Better Handle on First- and Zero-Party Data

     Champions of Growth Podcast   November 27, 2024  

    Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond.

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  • Dynamic IPs and the Battle Against Ad Fraud

     Leading Edge   November 27, 2024  

    Despite relentless efforts to combat ad fraud, bad actors continue to exploit vulnerabilities, resulting in billions of dollars in losses each year and eroding trust in the ad tech industry. Amid the many strategies for preventing ad fraud, one crucial aspect is often overlooked: the role of IP addresses.

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  • Five Tips for Creating Compelling Stories with Data Visualization

     POVs   November 27, 2024  

    These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.

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  • Getting The First-Party Data Engine Running: What Are Marketers Missing?

     Leading Edge   November 26, 2024  

    First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.

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  • Marketing-Influenced Revenue: Clarifying What Attribution Misses

    Leading Edge   November 25, 2024  

    If you have doubts about the validity of your attribution data, then, how are you supposed to measure the impact of your marketing programs? You re-think attribution altogether.

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  • To Grow Your Business, Become Culturally Resonant

     Leading Edge   November 22, 2024  

    There is a big difference between being culturally relevant and culturally resonant. Cultural resonance surpasses the fleeting nature of cultural relevance and amplifies over time. It describes the relationship between brands and consumers as going beyond the transactional, to having a shared perspective of the world and an understanding of the true value the brand provides.

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  • Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement

     Pulse   November 22, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Coke's New Holiday Ads Are AI-Generated — Here's How They Performed

     Leading Edge   November 21, 2024  

    It’s official: Coca-Cola is not always the real thing. The beverage brand recently got into hot water after remaking its classic festive ad campaign “Holidays Are Coming” using generative AI.

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  • From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025

     Webinar Rewinds   November 21, 2024  

    In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.

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  • Flooding the Channel with Event Content

     Event Recaps   November 20, 2024  

    AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.

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  • Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World

     Event Recaps   November 20, 2024  

    Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.

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  • Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI

     Webinar Rewinds   November 20, 2024  

    In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.

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  • Loyalty Marketing

     ASK Answers   November 19, 2024  

    How can I encourage loyalty within my customer base?

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  • How MFA and AI-Generated Content Are Reshaping Brand Safety

    Leading Edge   November 19, 2024  

    The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.

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  • The Rise of AI Search: What Brands Need to Know

     Pulse   November 19, 2024  

    The marketing and advertising landscape is undergoing a seismic shift with the rapid rise of AI-powered search. Platforms like ChatGPT and Anthropic's Claude are quickly becoming the new front door for consumer product research and purchasing decisions, displacing traditional search engines like Google.

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  • AI's Influence on Consumers' Brand Choices, by the Numbers

     Money Slides   November 19, 2024  

    The Brandtech Group shares the results of a survey that reveal what proportion of consumers in different age groups have had their brand and product choices influenced by the answers generated through AI services like ChatGPT, Meta AI, and Google’s Gemini.

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  • Cookie Instability and the Need for Durable, Interoperable IDs

     Knowledge Partners   November 19, 2024  

    Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.

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  • P&G: The Keys to Unlocking Inclusive Growth

     Event Recaps   November 19, 2024  

    Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.

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  • California Enacts 18 New AI Laws — What Advertisers Need to Know

     Webinar Rewinds   November 19, 2024  

    Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.

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  • 5 Questions to Separate AI Fact from Fiction in Media

    Leading Edge   November 18, 2024  

    In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).

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