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Search returned: 816 document(s).
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The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing
Knowledge Partners February 4, 2025In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.
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Infographic: Why Consumers Want to Be Part of Certain Brand Communities
Knowledge Partners February 4, 2025This infographic from Inspira Marketing analyzes several trends in consumer-brand relationships to determine what it is exactly that makes brand communities tick.
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TAG US Ad Fraud Savings Report
Knowledge Partners February 4, 2025TAG’s 2024 US Ad Fraud Savings Report quantifies the financial savings achieved as a result of cross-industry efforts to reduce ad fraud in the digital advertising ecosystem.
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Trends in Home Cooking
Knowledge Partners February 3, 2025Cooking in America is more than just a daily task — it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.
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Engaging Black Audiences
Knowledge Partners January 31, 2025Nielsen’s report on engaging black audiences shares how brands can grow and win with inclusion.
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The Future 100: 2025 Edition
Knowledge Partners January 30, 2025VML’s eleventh annual “Future 100” report explores a myriad of trends and developments in the industry, with the aim to prepare marketers for the year ahead.
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Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers
Knowledge Partners January 30, 2025As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.
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Global 500 2025
Knowledge Partners January 30, 2025Brand Finance released the 2025 edition of its annual report on the world's most valuable and strongest brands.
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Marketers May Be Getting Burned by Their Performance Marketing: OOH May Be Able to Help
Knowledge Partners January 30, 2025Clear Channel Outdoor shares why integrating OOH advertising into your media mix can help with the “burnout” some brands are experiencing with performance marketing.
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Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences
Knowledge Partners January 29, 2025A comprehensive study across US, UK, and Germany reveals how brands can build lasting connections with Gen Alpha and Gen Z audiences by understanding and leveraging their passions and fandoms, with 74 percent feeling more connected to brands that share their interests.
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Building the In-House Marketing Team of the Future
Knowledge Partners January 23, 2025Blum Consulting’s Andrea Ruskin shares how brands can realize the full potential of their in-house agencies.
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Holiday Ad Review: Lessons for the Super Bowl
Knowledge Partners January 23, 2025System1 recently analyzed holiday ads and made a shocking discovery — for five consecutive years, holiday ads have outperformed Super Bowl ads in effectiveness.
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Data Clean Rooms: Tips for Effective Data Management
Knowledge Partners January 16, 2025Deep Sync provides a “101”-style primer on data clean rooms.
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The Power of Inclusive Advertising
Knowledge Partners January 16, 2025A recent study by System1 highlights the significant impact of inclusive advertising, providing valuable insights into why it matters and how it can be effectively implemented.
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The State of Influence
Knowledge Partners January 6, 2025Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.
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Harnessing the Power of Rituals
Knowledge Partners December 19, 2024MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.
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From Roar to Whimper: How Modern Branding Tamed the Jaguar
Knowledge Partners November 26, 2024The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.
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Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
Knowledge Partners November 22, 2024A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
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Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
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Cookie Instability and the Need for Durable, Interoperable IDs
Knowledge Partners November 19, 2024Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.
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