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Search returned: 749 document(s).
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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Progressive Marketers Are Tracking a New Metric: Share of Model
Knowledge Partners July 1, 2024Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.
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Delivering Ad Relevance Without Third-Party Cookies
Knowledge Partners July 1, 2024Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.
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Creative Agency U.S. New Business Barometer: Year 2023
Knowledge Partners June 28, 2024This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.
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The Sound of Brand-building: How to Leverage Audio Advertising
Knowledge Partners June 27, 2024System1’s Andrew Tindall shares five key best practices for effectively leveraging audio advertising.
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From Ads to Zeitgeist
Knowledge Partners June 26, 2024In a new report from Amazon Ads, From Ads to Zeitgeist presents insights from across the globe, uncovering three key trends shaping culture and actionable recommendations for brands to become part of the conversation.
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Brand and Top Music Artist 2023-24
Knowledge Partners June 26, 2024SponsorUnited shared insights from its Brand & Top Music Artist 2023-24 report, illuminating trends, brand endorsements, and opportunities. The study evaluated more than 650 brands, 870 sponsorship deals, and over 4,500 social posts by music artists.
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Attention, Please: Unlock the Potential of Total Attention
Knowledge Partners June 19, 2024Brands often believe that breaking through that noise means being the loudest in the room. But according to Pinterest’s Stacy Malone, attention may be more complex than marketer’s think.
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AI in B2B Marketing Report: Lessons from the Frontline
Knowledge Partners June 18, 2024Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
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To Advance Privacy, SiriusXM Media Is Tuning in to Innovation
Knowledge Partners June 17, 2024Experimentation, cross-functional collaboration, and a growth mindset are critical as the audio entertainment company addresses an evolving advertising landscape.
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Embracing Privacy to Elevate Customer Trust
Knowledge Partners June 12, 2024Instacart is prioritizing transparency and customer experience as it uses first-party data to help serve more relevant ads to consumers.
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World Environment Day: How Brands Can Elevate Environmental Advertising
Knowledge Partners May 29, 2024As World Environment Day approaches, System1’s Jess Messenger looks at how brands can do more to elevate their sustainability efforts in the eyes of consumers.
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Media Agency New Business Barometer: Final 2023
Knowledge Partners May 22, 2024The COMvergence New Business Barometer study provides a comprehensive assessment of the media agency performances in new business.
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The Power of Sports on Local Broadcast TV
Knowledge Partners May 18, 2024A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
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Ads in Misinformation: An Ad Effectiveness Experiment
Knowledge Partners May 16, 2024Zefr conducted an “ad effectiveness experiment to uncover the true impact of ads next to misinformation.
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Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
Knowledge Partners May 16, 2024In this report, Marketing Architects identifies top challenges facing advertisers when measuring TV’s effectiveness and provides a playbook for solving them.
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The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth
Knowledge Partners May 12, 2024This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.
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Captivating Characters in Advertising: Harnessing the Power of Fluent Devices
Knowledge Partners May 7, 2024System1 shares how leveraging characters can differentiate a brand, enhance branded storytelling, and induces positive feelings among consumers.
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