Search Marketing Knowledge Center

Global Soft Power Index 2025

Knowledge Partners March 14, 2025

Brand Finance ranks nations by the extent of their soft power.

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Zappi analyzed all the ads with consumer feedback from over 20,000 US consumers using Zappi’s Amplify Advertising System, a modern research system that fuels agile, iterative ad development with continuous consumer feedback.

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Lessons From Super Bowl LIX for Year-Round Marketing Success

Knowledge Partners March 10, 2025

System1 shares insights drawn from the 2025 Super Bowl’s slate of advertisements and its own proprietary ad-testing platform.

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How to Bridge the Gap in Retail Media Measurement

Knowledge Partners March 7, 2025

Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.

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Beyond Innovation: Transforming Partnerships for Lasting Value

Knowledge Partners March 6, 2025

Agency Mania Solutions explores what innovation truly means in today’s economic landscape and how it can be brought to life through enhanced client-agency relationships.

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Why Media and Creative Can No Longer Operate in Silos

Knowledge Partners March 3, 2025

In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. This article examines how brands can rethink their media and creative strategies to drive better performance, offering examples and actionable frameworks for marketers.

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The Maturity Curve for Performance Marketing

Knowledge Partners February 28, 2025

Let’s look at the seven stages of maturity that can take marketers from the building blocks of performance marketing into marketing mastery.

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Rethinking "AI" in a Partnership World: Advice for Advertisers and Agencies

Knowledge Partners February 27, 2025

Noting the popularity of all things “AI,” Bruno Gralpois of Agency Mania Solutions shares six suggestions for improving client-agency partnerships that don’t necessarily leverage the technology, but cleverly share its initials.

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Unlocking Efficiency: Four Steps to Powerful Agency Management and How to Handle Roadblocks

Knowledge Partners February 27, 2025

Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value.

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Want to Get Mixed Media Modeling Right? Start with Your Data!

Knowledge Partners February 26, 2025

In this article written by industry veteran, John Fix, with contributions from SiriusXM Media, advertisers will learn how they can optimize their audio investments and improve ROI by refining their data inputs and leveraging response curves within their MMM tools.

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The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital

Knowledge Partners February 26, 2025

Bruno Gralpois explores how marketing procurement is evolving from a cost-focused function to a strategic value creator, emphasizing the importance of agency partnerships, AI integration, and innovative compensation models.

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What to Include in Your MMM Request for Proposal

Knowledge Partners February 11, 2025

A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.

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The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing

Knowledge Partners February 4, 2025

In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.

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Infographic: Why Consumers Want to Be Part of Certain Brand Communities

Knowledge Partners February 4, 2025

This infographic from Inspira Marketing analyzes several trends in consumer-brand relationships to determine what it is exactly that makes brand communities tick.

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TAG US Ad Fraud Savings Report

Knowledge Partners February 4, 2025

TAG’s 2024 US Ad Fraud Savings Report quantifies the financial savings achieved as a result of cross-industry efforts to reduce ad fraud in the digital advertising ecosystem.

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Trends in Home Cooking

Knowledge Partners February 3, 2025

Cooking in America is more than just a daily task — it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.

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Engaging Black Audiences

Knowledge Partners January 31, 2025

Nielsen’s report on engaging black audiences shares how brands can grow and win with inclusion.

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The Future 100: 2025 Edition

Knowledge Partners January 30, 2025

VML’s eleventh annual “Future 100” report explores a myriad of trends and developments in the industry, with the aim to prepare marketers for the year ahead.

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Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers

Knowledge Partners January 30, 2025

As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.

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