AdChoices Icon and Ad Marker Implementation Supplement for Connected TV
Executive Summary
The revolution will be...streamed. Representatives from AdChoices and the connected television and device advertising ecosystem will discuss the ascendancy of streaming by consumers and how privacy factors in as consumers "turn on" their devices and "take in" the content. Are consumer expectations regarding their device behaviors and content choices affecting privacy concerns? Transparency and notice with interest-based advertising means communicating data collection for relevant advertising on all means of connected devices, CTV included. We will explore newly announced Digital Advertising Alliance (DAA) guidance for streaming devices (audio and video) in helping advertisers on such platforms and devices adhere to DAA best practices for extending notice and enabling subsequent choice.
Speakers:
Lou Mastria, CIPP, CISSP
President and Chief Executive Officer
Digital Advertising Alliance
Sheila Colclasure
Global Chief Data Integrity and Public Policy
Interpublic Group
Allaire Monticollo
Associate
Venable LLP
Jessica Luther
Program Manager
FreeWheel, a Comcast Company
CLE Materials
- Session Presentation
- AdChoices Icon and Ad Marker Implementation Supplement for Connected TV
- Best Practices for the Application of the DAA Self-Regulatory Principles of Transparency and Control to Connected Devices